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PowerPoint Slides With Teaching Notes PowerPoint Slide Teaching Notes 1-1: Overview of Marketing 1-2: Overview of Marketing These questions are the learning objectives guiding the chapter and will be explored in more detail in the following slides. 1-3: Starbucks Ask […]

Chapter 1 Overview of Marketing Tools For Instructors Brief Chapter Outline Learning Objectives Extended Chapter Outline with Teaching Tips PowerPoint Slides with Teaching Notes Additional Teaching Tips Brief Chapter Outline What Is Marketing? Summing Up Learning Objectives LO 1-1 Define […]

PowerPoint Slides With Teaching Notes PowerPoint Slide Teaching Notes 10-1: Marketing Research 10-2: Marketing Research These are the learning objectives for this chapter. 10-3: Disney Ask students: How did Disney conduct research and what did they learn? Students should realize […]

10-1: Check Yourself 1. Define objectives and research needs, designing the research project, deciding on the data collection process and collecting the data, analyze and interpret the data, prepare the findings for presentation. 2. Data can be defined as raw […]

Chapter 10 Marketing Research Tools For Instructors Brief Chapter Outline Learning Objectives Extended Chapter Outline with Teaching Tips PowerPoint Slides with Teaching Notes Additional Teaching Tips Brief Chapter Outline The Marketing Research Process Connect Learning Aids Learning Objectives LO 10-1 […]

PowerPoint Slides With Teaching Notes PowerPoint Slide Teaching Notes 11-1: Product, Branding, and Packaging Decisions 11-2: Product, Branding, and Packaging Decisions These are the learning objectives for this chapter. 11-3: Red Bull Ask students: How many of you use energy […]

11-1: Brand Equity: Brand Associations Target teamed up with high-fashion designer Jason Wu to create reasonably priced, yet very fashionable apparel. Firms sometimes develop a personality for the brand – as if it were human. Ask students: What brands have […]

Chapter 11 Product, Branding, and Package Decisions Tools For Instructors Brief Chapter Outline Learning Objectives Extended Chapter Outline with Teaching Tips PowerPoint Slides with Teaching Notes Additional Teaching Tips Brief Chapter Outline Complexity and Types of Products Product Mix and […]

PowerPoint Slides With Teaching Notes PowerPoint Slide Teaching Notes 12-1: Developing New Products 12-2: Developing New Products These questions are the learning objectives guiding the chapter and will be explored in more detail in the following slides. 12-3: 3D Printing […]

12-1: Competitors’ Products Products with patents or other proprietary protections cannot be copied, so reverse engineered products must be substantively different from their source product. 12-2: Customer Input Fashion-based product lines often identify trend leaders and watch them to gather […]

Chapter 12 Developing New Products Tools For Instructors Brief Chapter Outline Learning Objectives Extended Chapter Outline with Teaching Tips PowerPoint Slides with Teaching Notes Additional Teaching Tips Brief Chapter Outline Why Do Firms Create New Products? Diffusion of Innovation Learning […]

PowerPoint Slides With Teaching Notes PowerPoint Slide Teaching Notes 13-1: Services: The Intangible Product 13-2: Services: The Intangible Product These are the learning objectives for this chapter. 13-3: Seamless The United Kingdom food delivery service Seamless makes sure that employees […]

13-1: Evaluating Service Quality Class activity. Tell students: Assume you are expecting an important package from UPS. A delivery attempt was made, but you didn’t hear the door bell, and missed it. You call the customer service line and they […]

Chapter 13 Services: The Intangible Product Tools For Instructors Brief Chapter Outline Learning Objectives Extended Chapter Outline with Teaching Tips PowerPoint Slides with Teaching Notes Additional Teaching Tips Brief Chapter Outline Services Marketing Differs From Product Marketing Learning Objectives LO […]

PowerPoint Slides With Teaching Notes PowerPoint Slide Teaching Notes 14-1: Pricing Concepts for Establishing Value 14-2: Pricing Concepts for Establishing Value These are the learning objectives for this chapter. 14-3: Proctor & Gamble Ask students: What’s the most you will […]

14-1: Substitution Effect Discuss the case of Pete and how the income and substitution effects alter his buying behavior. As a college student, he prefers a less expensive substitute deodorant, because it demands less of his total income. Ask students: […]

Chapter 14 Pricing Concepts for Establishing Value Tools For Instructors Brief Chapter Outline Learning Objectives Extended Chapter Outline with Teaching Tips PowerPoint Slides with Teaching Notes Additional Teaching Tips Brief Chapter Outline The Five Cs of Pricing Pricing Strategies Learning […]

PowerPoint Slides With Teaching Notes PowerPoint Slide Teaching Notes 15-1: Supply Chain and Channel Management 15-2: Supply Chain and Channel Management These questions are the learning objectives guiding the chapter and will be explored in more detail in the following […]

15-1: Check Yourself 1. There are no intermediaries between the buyer and seller in a direct marketing channel. In indirect marketing channels, one or more intermediaries work with manufacturers to provide goods and services to customers. 2. In an administered […]

Chapter 15 Supply Chain and Channel Management Tools For Instructors Brief Chapter Outline Learning Objectives Extended Chapter Outline with Teaching Tips PowerPoint Slides with Teaching Notes Additional Teaching Tips Brief Chapter Outline The Importance of Marketing Channel/Supply Chain Management Designing […]

PowerPoint Slides With Teaching Notes PowerPoint Slide Teaching Notes 16-1: Retailing and Omnichannel Marketing 16-2: Retailing and Omnichannel Marketing These are the learning objectives for this chapter. 16-3: H&M When H&M opened its flagship Times Square store, it aimed to […]

16-1: Check Yourself 1. Food retailers include: a.Supermarkets: a self-service food store offering groceries, meat, and produce with limited sales of nonfood items, such as health and beauty aids and general merchandise. b. Supercenters: the fastest growing retail category, are […]

Chapter 16 Retailing and Omnichannel Marketing Tools For Instructors Brief Chapter Outline Learning Objectives Extended Chapter Outline with Teaching Tips PowerPoint Slides with Teaching Notes Additional Teaching Tips Brief Chapter Outline Choosing Retailing Partners Identify Types of Retailers Connect Learning […]

PowerPoint Slides with Teaching Notes PowerPoint Slide Teaching Notes 17-1: Integrated Marketing Communications 17-2: Integrated Marketing Communications These are the learning objectives for this chapter. 17-3: Coca-Cola It might seem, for example, that Coca-Cola is such a well-defined brand that […]

17-1: Public Relations (PR) Ask students: Do you view PR as credible, because they are not “advertisements,” or not credible, because they come from the company? 17-2: Sales Promotions Chapter 18 covers sales promotion in detail. Remind students that sales […]

Chapter 17 Integrated Marketing Communications Tools For Instructors Brief Chapter Outline Learning Objectives Extended Chapter Outline with Teaching Tips PowerPoint Slides with Teaching Notes Additional Teaching Tips Brief Chapter Outline Communicating with Consumers Learning Objectives LO 17-1 Identify the components […]

PowerPoint Slides With Teaching Notes PowerPoint Slide Teaching Notes 18-1: Advertising, Public Relations, and Sales Promotions 18-2: Advertising, Public Relations, and Sales Promotions These are the learning objectives for this chapter. 18-3: Chipotle Mexican Grill Chipotle has adopted a marketing […]

18-8: Convey the Message The USP (unique selling proposition) concept conveys core benefits to the target audience. The best USPs stands the test of time; consider examples such as those on the slide. Ask students: Do you believe these will […]

Chapter 18 Advertising, Public Relations, and Sales Promotions Tools For Instructors Brief Chapter Outline Learning Objectives Extended Chapter Outline with Teaching Tips PowerPoint Slides with Teaching Notes Additional Teaching Tips Brief Chapter Outline Identify Target Audience Set Advertising Objectives Determine […]

PowerPoint Slides With Teaching Notes PowerPoint Slide Teaching Notes 19-1: Personal Selling and Sales Management 19-2: Personal Selling and Sales Management These are the learning objectives for this chapter. 19-3: Boeing How does a company that sells jets for prices […]

Chapter 19 Personal Selling and Sales Management Tools For Instructors Brief Chapter Outline Learning Objectives Extended Chapter Outline with Teaching Tips PowerPoint Slides with Teaching Notes Additional Teaching Tips Brief Chapter Outline The Scope and Nature of Personal Selling The […]

PowerPoint Slides With Teaching Notes PowerPoint Slide Teaching Notes 2-1: Developing Marketing Strategies and a Marketing Plan 2-2: Developing Marketing Strategies and a Marketing Plan These questions are the learning objectives guiding the chapter and will be explored in more […]

Chapter 2 Developing Marketing Strategies and a Marketing Plan Tools For Instructors Brief Chapter Outline Learning Objectives Extended Chapter Outline with Teaching Tips PowerPoint Slides with Teaching Notes Additional Teaching Tips Brief Chapter Outline What Is a Marketing Strategy? The […]

PowerPoint Slides With Teaching Notes PowerPoint Slide Teaching Notes 3-1: Social and Mobile Marketing 3-2: Social and Mobile Marketing These questions are the learning objectives guiding the chapter and will be explored in more detail in the following slides. 3-3: […]

Chapter 3 Social and Mobile Marketing Tools For Instructors Brief Chapter Outline Learning Objectives Extended Chapter Outline with Teaching Tips PowerPoint Slides with Teaching Notes Additional Teaching Tips Brief Chapter Outline The 4E Framework for Social Media Categories of Social […]

PowerPoint Slides With Teaching Notes PowerPoint Slide Teaching Notes 4-1: Marketing Ethics 4-2: Marketing Ethics These questions are the learning objectives guiding the chapter and will be explored in more detail in the following slides. 4-3: Consumer Privacy Using your […]

Chapter 4 Marketing Ethics Tools For Instructors Brief Chapter Outline Learning Objectives Extended Chapter Outline with Teaching Tips PowerPoint Slides with Teaching Notes Additional Teaching Tips Brief Chapter Outline The Scope of Marketing Ethics Ethical Issues Associated with Marketing Decisions […]

PowerPoint Slides With Teaching Notes Power Point Slide Teaching Notes 5-1: Analyzing the Marketing Environment 5-2: Analyzing the Marketing Environment These questions are the learning objectives guiding the chapter and will be explored in more detail in the following slides. […]

Chapter 5 Analyzing the Marketing Environment Tools For Instructors Brief Chapter Outline Learning Objectives Extended Chapter Outline with Teaching Tips PowerPoint Slides with Teaching Notes Additional Teaching Tips Brief Chapter Outline A Marketing Environment Analysis Framework The Immediate Environment Learning […]

PowerPoint Slides With Teaching Notes PowerPoint Slide Teaching Notes 6-1: Consumer Behavior Chapter Five – Consumer Behavior 6-2: Consumer Behavior These questions are the learning objectives guiding the chapter and will be explored in more detail in the following slides. […]

6-1: Check Yourself 1. Need Recognition, Information Search, Alternative Evaluation, Purchase, and Postpurchase. 2. Wants are goods or services that are not necessarily needed but are desired. 3. Functional needs pertain to the performance of a product or service. Psychological […]

Chapter 6 Consumer Behavior Tools For Instructors Brief Chapter Outline Learning Objectives Extended Chapter Outline with Teaching Tips PowerPoint Slides with Teaching Notes Additional Teaching Tips Brief Chapter Outline The Consumer Decision Process Learning Objectives LO 6-1 Articulate the steps […]

PowerPoint Slides With Teaching Notes PowerPoint Slide Teaching Notes 7-1: Business-to-Business Marketing 7-2: Business-to-Business Marketing These are the learning objectives for this chapter. 7-3: General Electric General Electric is the largest U.S. manufacturing firm and is seeking to become the […]

7-1: Stage 3: RFP Process Request for Proposal RFPs enable the buyer to solicit pricing and other information from a variety of suppliers and they also allow suppliers to learn about the buyer and its specific needs. The web link […]

Chapter 7 Business-to-Business Marketing Tools For Instructors Brief Chapter Outline Learning Objectives Extended Chapter Outline with Teaching Tips PowerPoint Slides with Teaching Notes Additional Teaching Tips Brief Chapter Outline B2B Markets Connect Learning Aids Learning Objectives LO 7-1 Describe the […]

PowerPoint Slides With Teaching Notes PowerPoint Slide Teaching Notes 8-1: Global Marketing 8-2: Global Marketing These are the learning objectives for this chapter. 8-3: Coca-Cola Ask students: Why has Coca-Cola been successful in global markets? Coca-Cola has learned that they […]

8-1: The European Union (EU) Group activity: Brainstorm about how the introduction of a single currency affected various marketing aspects in the EU. The conversion to the Euro presented serious concerns for marketers, most of which have been resolved. But […]

Chapter 8 Global Marketing Tools For Instructors Brief Chapter Outline Learning Objectives Extended Chapter Outline with Teaching Tips PowerPoint Slides with Teaching Notes Additional Teaching Tips Brief Chapter Outline Assessing Global Markets Learning Objectives LO 8-1 Describe the components of […]

PowerPoint Slides With Teaching Notes PowerPoint Slide Teaching Notes 9-1: Segmentation, Targeting, and Positioning 9-2: Segmentation, Targeting, and Positioning These are the learning objectives for this chapter. 9-3: Netflix Through careful analysis of its millions of viewers and how they […]

9-1: Check Yourself 1. Geographic, Demographic, Psychographic, Geodemographic, Bene ts, and Behavioral. 9-2: Step 3: Evaluate Segment A(rac)veness Marketers first must determine whether the segment is worth pursuing, using several descriptive criteria: Is the segment identifiable, substantial, reachable, responsive, and […]

Chapter 9 Segmentation, Targeting, and Positioning Tools For Instructors Brief Chapter Outline Learning Objectives Extended Chapter Outline with Teaching Tips PowerPoint Slides with Teaching Notes Additional Teaching Tips Brief Chapter Outline The Segmentation, Targeting, and Positioning Process Learning Objectives LO […]

One of the benefits of EDI is that it can reduce lead time, which is A. the time between the decision to place an order and the receipt of the merchandise. B. the time from when an RFP is announced […]

Leona is the logistics manager for the Barnes & Noble bookstore chain. She is weighing the many benefits of the company’s JIT system but will need to consider that just-in-time inventory management systems increase _______ costs. A. sales force labor […]

Choose a fast-food restaurant chain that does business in your area. Describe the company’s target market, and explain how its marketing mix is designed to appeal to this target market. Answer: In China, state control of media is high, so […]

Kellogg’s sells many different breakfast cereals, including Corn Flakes, Rice Krispies, Frosted Flakes, Raisin Bran, and Special K. This is an example of the breadth of the Kellogg’s product mix. Answer: Isaac is looking for ways to offer new goods […]

Marketers are more likely to find higher concentrations of foreign-born Americans and recent immigrants in A. rural areas. B. smaller states. C. New York, Los Angeles, and Chicago. D. coastal resort areas. E. Great Lakes agricultural areas. Answer: Because advertising […]

Which of the following is not one of the benefits to a firm of new product development? A. reducing the costs of production B. satisfying the changing needs of current and new customers C. avoiding market saturation from products that […]

By producing motorcycles that do more than get riders to their destinations and back, Harley-Davidson is addressing consumers’ __________ needs. A. functional and social B. postpurchase and prepurchase C. safety and situational D. psychological and physiological E. functional and psychological […]

A marketing professor in Ithaca, New York, maintains a museum of failed consumer products. Most new products in this museum failed during the __________ stage of new product development, when they are introduced to a limited geographic area. A. pretesting […]

Regina has made the same sales presentation twice a day for almost a month. At first, the presentation seemed to flow nicely but lately it has not seemed as effortless as it initially was. Regina might ask another sales rep […]

Before the development of computer-assisted design software, many firms handcrafted __________, wooden or clay models that served as rough physical representations of a new product. A. premarket tests B. blockbusters C. prototypes D. storyboards E. designer models Answer: Which of […]

A firm that places an emphasis on developing and maintaining positive relationships with the media is focusing on a(n) ________ strategy. A. personal selling B. mobile marketing C. advertising D. direct marketing E. public relations Answer: Most manufacturing and retailing […]

When Goodwish Marketing decided to upgrade its computer network, many people were involved in the decision. In B2B buying systems, decisions are often made A. quickly. B. by a single expert. C. at auction sites. D. by a committee after […]

In a focus group, researchers usually videotape the session in order to A. evaluate the potential for in-depth interviews. B. assess both verbal and nonverbal responses. C. post the videos on the corporate website. D. avoid asking repetitive questions. E. […]

When Dr. Horton checked in at the Ritz-Carlton, it was 3 a.m. He had been traveling for over 12 hours and was exhausted. His suit, which he needed for a speech that morning, looked like he had slept in it. […]

Anupam’s company manufactures industrial ladders. He is concerned that consumers who do not understand ladder safety will purchase these extra-tall ladders and injure themselves. During which phase of the strategic marketing planning process should this issue be addressed? A. control […]

The four Ps of the marketing mix include product, promotion, planning, and place. Answer: FALSE The four Ps of the marketing mix are product, price, promotion, and place. In training service providers, service quality goals should be general to allow […]

When you register your telephone number with the National Do Not Call Registry, you are responding to a need for A. privacy. B. enhanced information flow. C. lower phone bills. D. marketing contact. E. tactical communication skills. Answer: The “Milk […]

One of the advantages of niche media is it often allows marketers to A. reach a larger audience than mass media. B. use major events like the Super Bowl. C. focus on narrow audience segments. D. sell cooperative advertising space […]

________ must always be aligned with other elements of a retailer’s strategy in order to accurately define the value of the product and a retailer’s image. A. Mobile commerce B. Transportation C. Distribution D. Price E. Labeling Answer: There is […]

One reason auto companies spend millions on racing cars is that they offer the opportunity to test new designs and technology under extreme conditions. Using the cars in a real-use setting provides an opportunity for _______ the product. A. pretesting […]

Tasha was selling siding and her boss told her that she could hide an extra charge for trim in the total, even though the customer was told he would not be charged for trim. Tasha was told this was standard […]

Another name for physiological risk is safety risk. Answer: Most B2B buying situations can be categorized into three categories: new buys, structured rebuys, and automatic rebuys. Answer: FALSE Most B2B buying situations are categorized as either new buys, modified rebuys, […]

Nike sells shoes, clothing, and athletic gear. These represent the breadth of Nike’s products. Answer: There are ethical dilemmas associated with providing customers with personalized offers based on their browsing or purchasing habits. Answer: TRUE Many believe consumers’ privacy rights […]

In a(n) _______ pricing strategy, marketers rely on the promotion of sales, during which prices are temporarily reduced to encourage purchases. A. high/low B. EDLP C. price skimming D. uniform delivered E. bait-and-switch Answer: When evaluating the attractiveness of the […]

Marketing research should be used only to produce favorable recommendations for senior management to consider. Answer: FALSE This is not at all the case; in fact, if there is reason to believe that senior management will listen only to results […]

During the ___________ stage of the product life cycle, firms either position themselves for a niche market of loyal consumers or they exit the market. A. introduction B. leveling C. maturity D. growth E. decline Answer: How does a retail […]

Bob and George live in the United States. Bob recently asked for George’s cell phone number, but George said he didn’t own a cell phone. George would probably be considered a(n) __________ in the diffusion of innovation process. A. innovator […]

The increased use of customer databases has enabled marketers to identify and track consumers over time and across purchase situations and has contributed to the rapid growth in A. media advertising. B. publicity. C. public relations. D. sales promotions. E. […]

A(n) __________ distribution intensity helps a seller maintain a particular image and control the flow of merchandise into an area. A. intensive B. widespread C. selective D. collective E. variable Answer: When marketers use a variety of communication disciplinesadvertising, personal […]

__________ are the three types of attribute sets. A. Universal, retrieval, and evoked B. University, relatives, and expression C. United, relations, and exploration D. Urban, random, and exchange E. Unanimity, rule, and express Answer: Why would a firm spend over […]

Some universities offer online degree programs, competing with traditional colleges based on the convenience of taking online courses. These online programs are most likely pursuing which macro strategy? A. customer excellence B. locational excellence C. operational excellence D. product excellence […]

As a type of retailer, category specialists are fierce competitors using A. a broad assortment of merchandise. B. highly trained personnel throughout the stores. C. a complete assortment in a specific category at low prices. D. highly attractive loyalty programs. […]

Andrea and Karl got married a year ago and are ready to move out of their apartment and into a new home. After looking at several houses, they have developed a list of features that are important to them and […]

Most Americans tend to take access to global products and services for granted. Answer: TRUE Americans are accustomed to easily obtaining products and services from both domestic and foreign producers. Ethos Water donates 2 percent of its profits to children […]

Even when large discount retailers enter a market, a few small, local retailers survive and prosper. These small retailers have probably developed a(n) ________ that allows them to survive. A. advertising campaign B. plan to evaluate results C. sustainable competitive […]

In the consumer decision process, we decide how much time and effort to expend searching for information based partly on A. postpurchase dissonance. B. the outcome of the alternative evaluation process. C. the degree of perceived risk associated with the […]

New product development adds value to a firm’s products and services through innovation. Answer: Procedural fairness pertains to a customer’s perception of the benefits received compared to the costs of the inconvenience or loss. Answer: FALSE This is a definition […]

Andy likes gourmet popcorn and will spend time trying to find his favorite brand. His girlfriend, Joanne, loves popcorn but doesn’t care about brands. For Andy, popcorn is a(n) __________ good while for Joanne it is a(n) __________ good. A. […]

A systematic ____________ program collects customer inputs and integrates them into managerial decisions. A. quality gap analysis B. empowerment C. zone of tolerance D. standards analysis E. voice-of-customer Answer: The manufacturer of Beats by Dr. Dre headphones decides to advertise […]

When a T-shirt manufacturer states, “We sell it only in black because that way we can buy plenty of black fabric and run our plant efficiently,” its statement reflects the views that were popular in which era of the evolution […]

After defining the business mission, what should a firm do next to develop a marketing plan? A. conduct an STP analysis B. perform a situation analysis C. develop a positioning strategy D. select a target market E. implement the four […]

Inflation refers to the cost of borrowing money. Answer: FALSE Inflation refers to the persistent increase in the prices of goods and services. Culture can broadly be defined as the shared meanings, beliefs, morals, values, and customs of a group […]

Good salespeople know the types of reservations buyers are likely to raise. Answer: A television ad showing a crowd holding candles and singing “I’d like to teach the world to sing,” followed by the words “Happy Holidays from your Coca-Cola […]

It is almost impossible to watch a sporting event on television without seeing Nike’s ‘swoosh” check mark, which is Nike’s A. name. B. symbol. C. design. D. term. E. theme. Answer: When Procter & Gamble added teeth-whitening products under the […]

According to the text, 14 cable companies agreed to provide low-cost Internet access to impoverished families for all of the following reasons except A. calls for greater social responsibility. B. increased income from a larger number of subscribers. C. increased […]

Not knowing the roles of key players in the buying process could cause a sales representative to A. bid too high a quantity. B. fail the vendor analysis. C. respond to an RFP too quickly. D. waste time and alienate […]

It is the responsibility of __________ to determine the ethical approach to setting prices so consumers find value and the firm can make a profit. A. the Better Business Bureau B. federal regulators C. the American Marketing Association D. marketers […]

The beginning of the sales presentation may be the most important part of the selling process, because this is where the salesperson establishes A. where the customer is in the buying process. B. how much time has been allocated for […]

Tyree is concerned about a competitor’s new line of outdoor barbeque grills that provide most of the same features as his products. Tyree might consider using __________ to gather qualitative information from consumers about the competitor’s offerings. A. industry surveys […]

Which of the two types of appeals does each of these ads represent? (a) “Be all you can be in the Army.” (b) “Enlist in the Army today for $20,000 in educational support.” Answer: The concept of __________ refers to […]

Garrett has just purchased a beer distributorship. He wants to increase the visibility of his firm in local markets, but he knows there are a number of regulations and socially accepted practices associated with promoting alcoholic beverages. According to the […]

If a B2B customer is satisfied with an existing supplier, it will probably engage in a(n) __________ to purchase additional quantities of the item. A. new buy B. modified rebuy C. adapted buy D. straight rebuy E. generic buy Answer: […]