Unlock document.
This document is partially blurred.
Unlock all pages and 1 million more documents.
Get Access
PowerPoint Slides With Teaching Notes
PowerPoint Slide Teaching Notes
8-1: Global Marketing
8-2: Global Marketing These are the learning objectives for this chapter.
8-3: Coca-Cola Ask students: Why has Coca-Cola been
successful in global markets?
Coca-Cola has learned that they face many
complexities when entering global markets.
Ask students: How should Coca-Cola increase
beverage consumption in India?
8-4: Growth of Global Market As the text notes, countries such as India have
benefited extensively from the globalization of
production.
With a large, educated workforce, India has been
able to attract firms from across the world to
locate operations there.
These operations represent a wide variety of
industries from banking to medicine and include
insurance, accounting, radiography, etc.
Globalization of production refers to the
manufacturer’s procurement of goods and
services from around the globe.
8-5: Hiring Overseas This clip examines the seasonal labor shortage of
the hotel industry and how foreign workers are
hired to improve customer service.
Note: Please make sure that the video file is
located in the same folder as the PowerPoint
slides.
8-6: Assessing Global Markets Any entry into a new market, especially into a
new country, requires careful planning.
A formal market assessment prevents firms from
making costly mistakes.
8-7: Economic Analysis General
Economic Environment
Each of these standardized measures allow for
comparisons across countries.
The use of each depends on specific
circumstances. Many reports now feature GNI
rather than GDP, because it includes the
economic impact of firms that earn income from
their global operations, unlike GDP, which
dramatically undercounts the impact of those
activities on the economy of the firms’ home
markets.
The human development index is interesting to
students.
Ask students: What might the index include as
an indicator of quality of life in the country?
It includes life expectancy at birth, educational
attainment and whether average incomes are
sufficient to meet the basic needs of life in that
country.
The web link brings you to the current index
which can be viewed as a map OR as a bar chart.
8-8: Evaluating Market Size and
Population Growth Rate
Ask students: Is it in the best interest of a rapidly
developing country to encourage foreign retailers
to stimulate the economy even though they might
harm small family-owned businesses?
Students are likely to reflect on the landscape of
the U.S. retail industry and notice the harm of
some large retailers.
8-9: Evaluating Real Income Group activity: Break students into groups.
Have each group choose a less developed country
for a new marketing venture.
Then have each group represent a firm
considering marketing a new product or service
in that country.
What adjustments would they have to make to
their marketing strategy to be successful with
their new venture?
There is more detail on this activity on the
following slide…
8-10: Analyzing Infrastructure and
Technological Capabilities
A firm’s ability to conduct business in a particular
country is in large measure determined by that
country’s infrastructure.
Group activity: Continue with the group activity
above.
Have students assess how the current
infrastructure in their chosen country will affect
the success of their new venture.
8-11: Analyzing Government Actions Remind students that this category includes not
just the impact of governmental actions but also
those of non-governmental organizations
(NGOs).
8-12: Tariff and Quotas Trade negotiations often revolve around reducing
or eliminating tariffs, quotas, or similar
impediments to trade.
Discuss the recent trade battles between the
United States and foreign agriculture producers
(e.g., sugar, corn).
Many foreign producers accuse the United States
of limiting market access through unfair tariffs
and quotas, whereas the United States insists that
it must protect United States agriculture.
Ask students: What do you think? Which side
would you take in this debate?
8-13: Exchange Control The Central Bank of a country generally regulates
its currency.
Many countries try to keep their markets
attractive to foreign investors while
simultaneously making their goods attractive to
foreign buyers through exchange control.
Ask students: If the value of the U.S. dollar goes
up compared to other currencies, what happens to
international trade?
Answer: U.S. businesses and consumers will buy
more imports, but since the dollar is worth more,
exports will go down.
8-14: Trade Agreements Ask students: What trade agreements have you
heard of?
Can you think of an existing trading bloc?
What benefits does belonging to a trading bloc
offer members?
