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1 The organization of the text is also laid out by topic and associated chapter(s). The outline of the text walks the reader through the process from understanding and conceptualizing the plan, to preparing to write the plan, to creating […]

117 Current assets—includes cash plus items that are readily converted into cash; also includes items such as accounts receivable and inventory Fixed assets—assets used over a longer time frame, such as real estate, buildings, equipment, and furniture Current liabilities—includes obligations […]

Chapter 11 Presenting the Plan with Confidence Key Words No Key Words for Chapter 11 Chapter Overview This chapter provides a primer on making an effective business plan presentation. This chapter contains two sections. The first section focuses on preparing […]

Focus group—a gathering of 5 to 10 people who are selected because of heir relationship to the issues being discussed College drop-ins—involves paying college students to host a party at their campus and providing them with a budget to buy […]

Secondary research—data this is already collected Industry—a group of firms producing a similar product or service, such as computers, cars, airplanes, or clothing Target market—the limited portion of the industry that a firm goes after or tries to appeal to […]

Table of contents—follows the cover page and lists the main sections, subsections, and appendices to the plan along with their corresponding page numbers Executive summary—a short overview of the entire plan provides a busy reader with everything that should be […]

Target market—the limited portion of an industry that a firm goes after or tries to appeal to at a certain point in time Industry structure—how concentrated or fragmented the industry is and whether the industry’s competitive landscape is in general […]

74 this section is distinct from the marketing section, which will be discussed in Chapter 7. In the market analysis section, we will focus on the firm’s target market, customers, and competitors, how it will compete in the marketplace, and […]

Position—concerned with how a firm is situated relative to its rivals (or potential rivals) Product attribute map—created by articulating two of a product’s most important attributes, one on the x-axis and the other on the y-axis Cost-based pricing—list price is […]

Inside director—a member of the board of directors who is also an officer of the firm Outside director—a member of the board of directors who is not employed by the firm Signaling—when a high-quality individual agrees to serve on a […]

OEM (original equipment manufacturer)—a company that sells parts to larger companies that use the parts in products they sell Prototype—the first physical depiction of a new product Virtual prototype—computer-generated 3D image of an idea Usability testing—a form of product/service feasibility […]

First Screen From “Preparing Effective Business Plans” by Bruce R. Barringer Part 1: Strength of Business Idea For each item, circle the most appropriate answer and make note of the (-1), (0), or (+1) score. Low Potential (-1) Moderate Potential […]

Full Feasibility Analysis From “Preparing Effective Business Plans” by Bruce R. Barringer Note: All fields can be expanded to provide additional space to respond to the questions. A copy of this template, along with each of the assessment tools, is […]

Internet Resource Table From “Preparing Effective Business Plans” by Bruce R. Barringer Resource to Help Complete the First Screen Source Description Applicable Parts of First Screen Cost/Availability American Factfinder (http://www.factfind er. census.gov) An easy-to-use portal for obtaining census data. One […]

iii I have personally taught many business plan workshops for entrepreneurs in the community as well as college courses for junior- and senior-level students. This is without a doubt the best textbook on the topic that I’ve seen. For this […]