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118 2. Given your analysis of his audiences and your view of his goals and responsibilities, with whom should he communicate and what should he say? Be prepared to present and explain your findings to the class. APPENDIX Case 17: […]

2 be measured not by getting the right answer, but in terms of the feedback they receive from classmates and their instructor. An aspiring bond trader may need to master aggression and the cutting response in the same class where […]

1. Large groups of students meet in plenary session for a case-based discussion and/or lecture focusing on negotiation situations. almost any of the previous cases. If scheduling permits, instructors may choose to devote one class to a discussion of meetings […]

68 system. However, because this is the first announcement of the system, extensively detailed information (such as that provided in the “Planning Procedures Manual” itself) will likely be overwhelming and would require unwieldy duplication of the manual. The student should […]

73 Integrating speaking and writing assignments throughout the course to correspond with other scheduling pressures can be one of the greatest challenges of the management communication instructor. You may choose to teach Oxford Energy early, either to provide students a […]

84 CHAPTER THIRTEEN: DIVERSITY AND INTERCULTURAL COMMUNICATION The learning goal of this chapter is that any effective manager will have to communicate with people of backgrounds and cultures that differ from his or her own. This chapter offers an excellent […]

92 nurture have combined to produce an internal moral standard that goes beyond mere self-interest? Religions, philosophies, moral codes, laws, and governments have arisen out of long human experience that all are frequently better off if the interests of the […]

97 1. How often do you use E-mail or the Internet? 2. What do you use it for? What percentage of your E-mail time is personal versus business? 4. How can E-mail make other forms of communication, such as meetings […]

112 Avoid inflammatory language; loaded terms, sarcasm, intensifiers (very, really, extremely, at all). Find straightforward, accurate terms to describe behavior and performance—good or bad. Avoid second person pronouns (you, your); focus on the situation, specific accomplishments or shortcomings, not the […]

104 exercises. Certainly, students should write a number of times during a Management Communication course. Equally certainly, these extra assignments need to be sequenced to allow for maximum feedback and to respect students’ workload in other courses. In the following […]

107 Explain its relevance to your classmates in their capacity as future managers. 2. Describe a communication problem you’ve encountered within an organization (this can be at school, in a club, on a sports team, or on the job). How […]

13 Unexpectedly assuming leadership of Yellowtail Marine, Robyn Gilcrist must address problems in marketing, production, finance, employee relations, corporate morale, governmental relations, and her long-term partnership with her superior. Each of these audiences requires a different message, sent through different […]

18 who receive the bad news face a major — and potentially disastrous — change in their lives. Students will be tempted to treat both messages as of equal importance, sending the good news to the winners, and the bad […]

26 person in the Information Services department, and the company as a whole. On a number of occasions Miller publicly chastised people, both verbally and in writing. Eventually Miller’s “style” was too much, and his employment was terminated after only […]

demonstrate how a cavalier attitude towards message and argumentation can cause a message to go seriously awry. It offers an opportunity to teach the thinking that should precede the process of communicating. Initial class discussion can profitably concentrate on how […]

1. Develop your main argument by identifying and addressing its component parts. 3. Clearly signal how each part of your argument fits into the whole. 2. Explain why the topic is important, timely, or otherwise of interest. 3. Indicate the […]

42 relations policies and participatory management. The case exemplifies the variety of communication channels available to top management, and emphasizes that what a company says to its employees — and how it says it — has significant impact on management […]

49 federal regulators, some environmental cost is inevitable in the conduct of business. In the perception of the residents, any pollution is too much: They are part of a revolution of rising expectations in the desire for clean air. The […]

60 feelings are legitimate, and all of them are typical of a person who occupies the junior role in a hierarchy: the child in the family, the freshman in college. Often, when subordinates say they want more feedback, they really […]

iii Chapter Sixteen: Teaching Effective Writing …………………………………………………….104 Chapter Seventeen: Teaching Effective Speaking ………………………………………………107 TABLE OF CONTENTS To the Instructor ………………………………………………………………………………………………….v PART ONE 1 Chapter One: Introduction …………………………………………………………………………………..2 Chapter Two: Setting Goals ………………………………………………………………………………..13 Chapter Three: Audience Analysis ……………………………………………………………………..18 Chapter Four: Point […]

1 PART ONE: PRINCIPLES OF EFFECTIVE COMMUNICATION Chapter 1 provides an overview of the two main schools of communication teaching: the behavioral and the rhetorical. Chapters 3-5 discuss the necessary steps of analyzing a communication situation: establishing your goal(s), analyzing […]

56 occurred in the past, explaining their origins, aims, and outcomes. You may include attachments, such as company information or the text of actual memos, E-mails, extracts from training documents, short reports, etc. The teaching note should provide an analysis […]

103 PART THREE: TECHNIQUE These brief manuals on writing and speaking are intended for use throughout the course, depending on the particularities of scheduling. We suggest assigning them to students as references for writing and speaking assignments. When students receive […]

v Another addition to the text is “Ethics in Action,” a mini-case in Chapter 14 derived from Jared Diamond’s work, which could either be taught on its own or used to enrich discussion of why ethical behavior benefits individuals and […]