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TO THE INSTRUCTOR
In this third edition of Management Communication and the Instructor’s Manual, we have
incorporated a number of recommendations from our colleagues and reviewers, for which we are
grateful. We have also dropped three cases from the Appendix (Inland Steel Coal Company
(A), United Way of El Paso, and Kellogg Company). Instructors who find these cases useful
can still acquire them through .Harvard Business School Press.
We aimed to make the text useful and friendly to students who don’t remember when there
wasn’t an Internet, E-mail, or Blackberries. Many cases have been written or revised to include
the option of Internet communication. We have also added new material on the evolution and
future of communication channels (in Chapter 1), and Electronic Communication (in Chapter
Consequently, we have retained many classic, pre-Internet cases that provoke robust discussion
of fundamental communication principles (Yellowtail Marine, McGregor’s Department Store,
The Timken Company, Vanrex Inc., Hammermill Paper Company, Oxford Energy,
NutraSweet, Dotsworth Press, and “Fair Is Fair,” Isn’t It?). In teaching these cases, the
instructor may wish to ask students how the communications challenges they pose might have
been handled if E-mail had been available at the time. They should also consider whether
electronic media would have had a profound or a superficial effect on their responses to each
case —often it may be the latter.