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_____ are boxed “inserts” on the screen that pop up as you arrive on the Internet or at a Web site. A.Search boxes B.Target boxes C.Eye blinders D.Web advertisements The America-First Corporation has employed Hofstede’s cultural dimension concept to help […]

To gain the scale advantages associated with globalization, standardization: A.is the norm only for global products and brands. B.does not include advertising, pricing, and other elements of the marketing mix. C.has not been the norm until recently challenged by antiglobalization. […]

The America-First Corporation has experienced problems in finding distributors and other intermediaries in Japan. The Japanese have “institutionalized” Galbraith’s concept of countervailing power in the form of: A.buying cartels. B.supplier blocs. C.keiretsus. D.kabuki blocs. Segmentation in most Asian markets does […]

One of the best examples of exceptions to the traditional international product cycle concept can be found in America’s continuing dominance in the area of: A.automobile production. B.home entertainment. C.computer design. D.textiles. The global marketing manager will do all of […]

Those middlemen that sell directly to the ultimate consumer are called: A.agents. B.brokers. C.wholesalers. D.retailers. Porter’s concern with buyer and supplier power relate to John Kenneth Galbraith’s concept of: A.monopoly. B.countervailing power. C.local control. D.cartel dislocation. Answer: B. Which of […]

All of following statement about sales subsidiaries are true EXCEPT: A.it involves relatively low levels of capital investment. B.it is fundamentally similar to a wholly owned manufacturing subsidiary. C.it involves taking control of the marketing in the country. D.it manages […]

Partitioning a given market into similar customer groupings for which uniform marketing strategies can be used is called: A.homogenization. B.market division. C.sub-marketing. D.market segmentation. The America-First Corporation has pled guilty to dumping charges in some of its markets. The MOST […]

The Gap Corporation traditionally makes its sales forecasts by soliciting a series of “rounds” of numerical forecasts from a pre-selected number of experts. The process continues until the experts agree on a single forecast amount. The firm is employing the: […]

In foreign market purchase decisions, _____ is/are often decisive. A.brand equity B.social and cultural norms C.pricing deals D.packaging Tropicana Dole Beverages International, now a unit of PepsiCo entered into Argentina because of all of the following EXCEPT: A.its strong economy. […]

A new factor that has encouraged regionalization is the insight that: A.customer needs and preferences seldom differ markedly between regions. B.understanding customers in different parts of the world does not require any face-to-face interaction. C.even in the age of the […]

When entering foreign markets, Samsonite Corporation typically targets the quality-conscious niche. The firm, which enjoys a strong brand image, typically prices above its local and foreign rivals. Samsonite apparently accepts the validity of the: A.price-quality relationship. B.price-volume relationship. C.price-elasticity effect. […]

The key to success of the globally standardized products is not: A.because they tend to be stronger on the intangible extras. B.because they the are best-value products. C.that they embody the best in technology. D.that every consumer wants the same […]

Which of the following did 3M have to do with its organization structure in order to take advantage of its European operations? A.It created small export departments for each European country. B.It had the product managers report to the pan-European […]

In mature markets, the primary distribution problem is typically related to: A.the lack of a sophisticated distribution system. B.the difficulty and expense of gaining access to an appropriate channel. C.poor transportation facilities. D.the lack of efficient communication systems. Before 1997, […]

Which of the following assumes greater importance after a firm has committed resources to operations in a foreign market? A.Tariff barriers B.Exit barriers C.Local content regulations D.Embargoes In keeping with its global “politically correct” policy, the ads that reached rural […]

The MOST obvious environmental factor affecting people’s behavior is the: A.socio-cultural context. B.economic. C.climate. D.legal and regulatory. The First Corporation is willing to face the political risks and high tariff barriers that characterize Third World markets in order to establish […]

Firms seeking to gain some tariff exemptions while reducing the corporate tax rate are likely to invest in one of China’s: A.special economic zones. B.free ports. C.commune zones. D.protected investment zones. The collection of local and global brands owned by […]

Step five of global market planning is: A.to evaluate the local situations in various countries. B.to formulate the proposed global strategy. C.to get the proposed strategy evaluated at the local level to predict the likely effects of the strategy changes […]

In which of the following roles is the marketing manager PRIMARILY required to add knowledge of the culture and behaviors of foreign customers to his or her basic marketing skills? A.Global management role B.Export manager role C.Local marketing abroad role […]

All of the following companies have used intense personal efforts in advertising, publicity, and public relations EXCEPT: A.Compaq Computers. B.Apple. C.Virgin Airlines. D.Microsoft. Different parts of a global firm’s “value chain” are located in different parts of the world under […]

Which of the following components of Hall’s “silent language” accounts for the most variety of problems in business negotiations across cultures? A.Time B.Space C.Friendship patterns D.Material possessions The America-First Corporation has decided to safeguard control of its firm-specific advantages as […]

The Fox Corporation depends upon the foreign distribution of its films. The firm is using which of the following approaches to foreign entry? A.Licensing B.Exporting C.Strategic alliance D.Direct foreign investment “Computer nerds” in the PC category are a good example […]

The __________ is defined as the ability to sustain a business based on a very small volume of sales to a global niche segment. A.chasm B.”long tail” phenomenon C.diffusion process D.CAGE concept According to Keegan, the Exxon slogan of “Put […]

The sale in one country market generates demand in another country. This phenomenon is best described as: A.demand spillover. B.counterfeit. C.brand extension. D.gray trade. Which of the following is often used to identify potential distributors in a new foreign market? […]

Boeing Corporation has decided to launch some of its more advanced products in Russia. The firm PROBABLY selected this strategy in order to: A.reap first-mover advantages. B.avoid strong competition from domestic brands. C.justify the use of penetration pricing. D.reach the […]

Which of the following components of the promotional mix is the most difficult to globalize? A.Personal selling B.Direct marketing C.Advertising D.Public relations The marketing issues raised by global products are similar, although much more complex, compared to those raised by: […]

In most of its foreign markets, the American Corporation feels that its major task is the development of a marketing infrastructure capable of supporting its marketing efforts. The firm is primarily active in: A.emerging markets. B.saturated markets. C.new growth markets. […]

The America-First Corporation has traditionally done quite well in its Canadian endeavors. In part their success may be explained by the fact that both the U.S. and Canada are best described by: A.strong uncertainty avoidance/masculine. B.strong uncertainty avoidance/feminine. C.weak uncertainty […]

Based on Hofstede’s classification, Japan is low on both: A.power distance and masculinity. B.risk tolerance and context. C.individualism and power distance. D.risk tolerance and individualism. Which statement is FALSE about the practice of outsourcing? A.Politicians in the U.S. prefer outsourcing […]

Perceptions or image that target customers have of a product or service is referred to as: A.sub-marketing. B.market segmentation. C.product positioning. D.the diffusion process. As a firm globalizes, its most direct competitors tend to be: A.foreign entrants. B.domestic competitors. C.domestic […]

The best way to handle objections is to avoid having them raised. In order to accomplish this goal, the salesperson should pay extra attention to: A.appearance. B.preparation. C.domination. D.enthusiasm. First Southwest Corporation is a heavy user of express mail to […]

Trade areas in which barriers have recently been dismantled and exchange rates fluctuate are ESPECIALLY vulnerable to the emergence of: A.piracy. B.gray trade. C.counterfeiting. D.knockoff products. The America-First Corporation has decided to enter the European market. While the firm does […]

The Abercrombie and Fitch Corporation is active in many countries where illiteracy is common. Under such circumstances, the firm would probably seek to disseminate product knowledge by emphasizing the use of which medium? A.Television B.Newspapers C.Transit advertising D.Radio The GREATEST […]

Face-to-face interviews are prone to bias because of: A.focus group analysis. B.demand characteristics. C.trade survey. D.direct observation. Which of the following entry mode is advisable to open up the doors to Latin America’s clubby business world? A.Licensing B.Direct investment C.A […]