To gain the scale advantages associated with globalization, standardization:
A.is the norm only for global products and brands.
B.does not include advertising, pricing, and other elements of the marketing mix.
C.has not been the norm until recently challenged by antiglobalization.
D.makes people’s behavior, habits, and tastes more similar.
The America-First Corporation is seeking a way to provide quality assurance for its
global customers. The firm should emphasize:
A.global advertising.
B.global branding.
C.Millenium 2000 verification.
D.ISO 9001 certification.
Firms that enjoy a high level of market standardization, but have somewhat weak local
management are MOST likely to employ which of the following pricing strategies to
fight the emergence of gray trade?
A.Economic controls
B.Informal coordination
C.Formalization
D.Centralization
In some countries, wholesalers operate on a nationwide basis. Which of the following is
one of the reasons responsible for this situation?
A.The financial power of large wholesalers.
B.Lack of proper infrastructure support.
C.Proper government regulation.
D.Lack of competition.
The impact and influence of social forces upon the purchase behavior of individual
consumers tends to be greater in:
A.homogeneous cultures.
B.individualistic cultures.
C.the purchase of products characterized by low social visibility.
D.low context cultures.
The shift of focus of American industry from home entertainment products such as
television and VCRs to computer design is explained by:
A.the diamond of national advantage model.
B.the circular flow of innovation model.
C.the cycle of absolute advantage model.
D.the international product cycle model.
The negative quality impact of a low price predicted by the price-quality relationship is
NOT offset by:
A.a strongly positive country-of-origin effect.
B.a relatively high skimming price.
C.the status associated with owning an “import.”
D.a strong brand name.
According to the “______________” effect, global brands become emblematic of
individual identity and displace local culture and brands in the process.
A.No space
B.No choice
C.No local control
D.No logo
Market segmentation in Latin America is typically based on:
A.lifestyle and heritage.
B.urban versus rural population.
C.educated versus uneducated.
D.religious affiliation.
_____ is one of the four Ps in the traditional marketing mix.
A.Promotion
B.Publicity
C.Presale
D.Parity
For many firms the FIRST question asked about a country that is a candidate for entry
concerns:
A.cultural risks.
B.political risks.
C.linguistic risks.
D.economic risks.
Personal selling in foreign markets is MOST likely to be used:
A.as a substitute for telemarketing.
B.to sell to middlemen and large customers.
C.when the company must minimize costs.
D.to replace expensive global advertising.
In the United States, price fixing and price discrimination are punishable under:
A.anti-pricing laws.
B.antitrust laws.
C.import/export laws.
D.fair marketing laws.
All of the following are determinants of the ability to buy EXCEPT which one?
A.Income.
B.Per capita expenditures on related products.
C.Profit performance of company customers.
D.Existing attitudes toward foreign products.
All of the following make pan-European promotion on TV possible EXCEPT:
A.common fee structure for commercials.
B.satellite messages.
C.voiceovers.
D.rapid scans over the models.
Which types of companies are better equipped, in terms of cost-efficiency, to handle the
marketing research field work in foreign countries?
A.Independent, local firms
B.Multinational marketing firms
C.Local retailers who contact the customers directly
D.Local political organizations
Japanese firms often benefit in international competition by having close relationships
with large domestic banks which enable them to take advantage of favorable:
A.transportation terms.
B.warehousing terms.
C.credit terms.
D.promotion terms.
Honda Corporation hesitates to rely too much on the U.S. market as a large source of
revenue. Why do they have doubts about the U.S. market?
A.Because the U.S. is such a difficult one to be in.
B.Because the Japanese don’t trust the U.S. managers.
C.The U.S. seems to be vacillating when it comes to free trade.
D.The U.S. is not a member of the WTO.
Let us say that the brands sold by Sony Corporation are recognized as among the best
available in all of its markets worldwide. This achievement is the true “hallmark” of
a(n):
A.global marketer.
B.international marketer.
C.multidomestic marketer.
D.foreign marketer.
The creation of the EU has stimulated European firms to:
A.track spot exchange rates of various European countries to save costs.
B.analyze the potential of pan-European marketing strategies.
C.divest most of their recent acquisition.
D.invest huge amount of resources in creating documents to meet the requirement of
the various European countries.
Sue wants to export her products to India. Where are the BEST places to find/contact
potential distributors for her products in India?
A.Cocktail parties at beach resorts in India.
B.Over the internet
C.The distributors’ offices in the big cities of India.
D.Trade fairs and conventions
The global alliance formula for doing business has become ubiquitous for several sound
reasons. Which of the following is NOT one of the reasons?
A.Foreign markets can be accessed without much up-front investment.
B.Cooperation allows a company to do what it does best.
C.Limited competition allows firms to use their resources efficiently.
D.Small companies can compete, especially in the marketing area.
The network theory of global enterprise has been MOST aggressively promoted by
academics in:
A.the United States.
B.Japan.
C.Germany.
D.Scandinavia.
The Harry Potter books seem to be popular because of which trait among children?
A.Children are the same the world over.
B.Children like magical storytelling, no matter what culture.
C.All children like to read easy books.
D.Children the world over like to read in English.
_____ refers to buying and selling goods and services on the Internet.
A.E-commerce
B.DRTV
C.Digital marketing
D.URL
A foreign seller may ship goods to the border of market countries for further processing
or reshipment to other countries without paying customs costs by shipping those
products to specially designated areas called:
A.ports of foreign call.
B.keiretsus.
C.freight forwarding depots.
D.free-trade zones.
According to the text, which of the following is NOT an essential ingredient in the
successful implementation of a global marketing strategy?
A.The overall budget amount set aside for salaries
B.Organizational structure for the new strategy
C.Management systems used
D.The people involved
Which of the following provides a hope for a nation seeking to develop new skills and
gain/renew competitive advantages?
A.The cycle of competitive advantage
B.The diamond of national advantage
C.The cycle of absolute advantage
D.The circular flow of innovation
Banks and brokerage houses link buyers and sellers across borders and provide
information as part of their role as:
A.internalizers.
B.market makers.
C.transaction cost agents.
D.market movers.
According to Gannon:
A.metaphors can offer a mental anchor for the manager who has to deal with a new
culture.
B.there are seven “secrets” to decoding culture.
C.the metaphor of American cheerleading can’t capture many features of American
culture.
D.learning a smattering of individual “don’ts” about a certain culture can be very
effective.
In its most recent deal in China, the ExxonMobil Corporation accepted a contract from
a Chinese firm for the purchase of ExxonMobil’s products at a set cash price.
ExxonMobil, in return, contracted to buy an equal amount of the Chinese firm’s goods
in six months. This deal would be BEST described as a:
A.counterpurchase.
B.barter deal.
C.product buy-back.
D.compensation deal.
Due to the cultural distance effect at work, the United States and _____ are each other’s
most important trading partners.
USL Corporation is just beginning a global advertising program. Positioning, and other
aspects of the _____ portion of the effort will probably be handled as a global element,
but the global manager will probably work closely with local agency people on
questions of _____.
What is the difference between a diversification strategy and a focus strategy of dealing
with foreign markets? What are the advantages and disadvantages of each one?
In several of its foreign markets, the Hurley Corporation faces the risk of severe
exchange rate fluctuations. How serious is such a risk for a major global firm? How
might Hurley respond to this risk?
Prior to the final selection of foreign countries for entry, the America-First Corporation
sends potential managers to the country. The firm understands the importance of
____________________ with the country.
The IMC concept says that all promotion tools of the organization need to be managed
_____ to achieve maximum impact.
Explain the term strategic attack.
For many new growth markets, membership in _____ plays a very important role.
In many _____ formal position descriptions tend to be vague or misleading, making it
very difficult to identify key people.
The extended family plays an important role in Middle Eastern society, hence _____
need to conform to family values.
Given the unique problems associated with global advertising, why would a firm desire
to enter the global arena?
What makes Africa a particularly difficulty case for local marketing?
Gray trading is encouraged whenever price differences between markets allow room for
_____.
MARC Corporation is often frustrated by the lack of comprehensive/reliable sampling
frames in its efforts to research foreign markets. What causes this problem? What might
the future hold?
The segmentation criteria employed in a pan-European strategy must be _____ across
country borders in order to increase the chances of success.
_____ are typically small technology-based businesses, and their FSAs lie in new
innovations and technological breakthroughs.