Which of the following components of Hall’s “silent language” accounts for the most
variety of problems in business negotiations across cultures?
A.Time
B.Space
C.Friendship patterns
D.Material possessions
The America-First Corporation has decided to safeguard control of its firm-specific
advantages as much as it can. The firm will probably seek to enter foreign markets
under a(n):
A.externalization option.
B.decentralized option.
C.internalization option.
D.negotiated option.
Which of the following is typically seen as the simplest way to enter international
markets?
A.Foreign direct investment
B.Direct exporting
C.Franchising
D.Indirect exporting
Positive linkages between headquarters and subsidiaries, the company and its suppliers,
marketers and channel members, and the company and loyal customers are the true
source of the firm’s competitive advantage according to the:
A.matrix theory.
B.network theory.
C.regional theory.
D.international theory.
Which of the following is BEST described as an indirect means of promoting a firm’s
products and services?
A.Public relations
B.In-store promotions
C.Trade promotions
D.Cross-marketing promotions
Barilla has a large market share in the U.S. and other parts of the world for all of the
following reasons EXCEPT:
A.a high quality product.
B.strong advertising.
C.very low prices.
D.extensive distribution coverage.
All of the following are e-commerce strengths EXCEPT:
A.convenience.
B.total market reach.
C.its ability to facilitate relationship marketing.
D.fostering customer loyalty.
Chase Corporation, having been successful in several Southeast Asia markets, is
considering entry into Russia. The firm may use Southeast Asian countries as _____ for
this effort.
A.free trade zones
B.assembly points
C.distribution centers
D.leading markets
What is the key question when it comes to the global positioning of a brand?
A.How many products can fill up the grocer’s shelf?
B.How identical should the position be in various countries?
C.How much does it cost to achieve what is wanted?
D.Where can repair services be handled for the brand?
Americans have a low context culture due to their:
A.homogeneity.
B.diversity.
C.traditional formality.
D.”melting pot” philosophy.
Typically, permanent coordination mechanisms emerge from the initial temporary
management processes that accompany the integration of global marketing into the
organization. This pattern indicates that globalization is usually accomplished:
A.incrementally.
B.automatically.
C.accidentally.
D.incidentally.
A country subsidiary is expected to communicate with, and provide support for, other
subsidiaries-and not just report to the firm’s headquarters, as per the:
A.the localization theory.
B.the absolute advantage theory.
C.the network theory.
D.the matrix theory.
The idea that sales in a new or lagging market can be forecasted by examining sales
patterns in countries in which the product has been successfully marketed is at the core
of:
A.the build-up method.
B.the jury technique.
C.forecasting by analogy.
D.expert pooling.
As manufacturers and wholesalers increasingly adapt to the needs and preferences of
large retail customers, retailers are emerging as:
A.channel captains.
B.monopsonists.
C.oligopolists.
D.monopolists.
_____ has been the source of phenomenal growth for Western luxury products and
global brands, as the newly acquired wealth is channeled into hedonic consumption and
individual gratification.
A.Latin America
B.East Africa
C.West Asia
D.Southeast Asia
The wide media choices available to North Americans are partly a result of its:
A.size.
B.diversity.
C.capitalism.
D.tradition.
Samsung Corporation feels that it must reformulate its offerings in several of its foreign
markets. This will be an adaptation to:
A.foreign competition.
B.local conditions of use.
C.global competitive advantage.
D.stereotypes.
Which of the following terms BEST describes products that have been changed to
match customer tastes or preferences?
A.Adapted products
B.Global products
C.Patterned products
D.Localized products
Developing segmentation plans for the pan-European market requires the identification
and use of segmentation criteria that are:
A.country specific.
B.producer specific.
C.portable.
D.unspecific.
The most obvious competitive force a firm considering entry into a new market must
consider is the:
A.intensity of competitive rivalry between firms competing directly in that market.
B.cost of distribution to that market.
C.political system in that market.
D.natural resources available in that market.
Marketing skills are especially difficult to transfer abroad because of their:
A.intangibility.
B.reliability upon technology.
C.product-dependence.
D.regulation under import legislation.
Market segmentation is MOST likely to assume importance in which of the following
types of markets?
A.Saturated markets
B.Mature markets
C.Emerging markets
D.New growth markets
Microsoft Corporation is concerned about possible adverse effects on the image of its
product quality that may affect its use of wholly owned manufacturing facilities in
foreign countries. The firm can BEST protect itself against this threat by:
A.refusing to disclose which products are made abroad.
B.making sure that the same equipment is used in all of its plants.
C.mounting a strong “quality-first” promotional campaign.
D.shifting only lower-skilled operations overseas.
Which of the following is the key to success for a “me-too” product?
A.The price sensitivity of the marketplace
B.The advantages of the country-of-origin effects
C.A strong brand image
D.The advantage of little or no competition
Nike Corporation typically seeks to identify and enter the lead market of each region it
seeks to serve. For the MERCOSUR region, this would be:
A.Buenos Aires.
B.Lima.
C.Sao Paulo
D.San Juan.
_____ is the practice of featuring two brands on an equal level.
A.Dual branding
B.Brand extension
C.Master branding
D.Ingredient branding
The use of progressively less important features to successfully screen out purchase
alternatives is the primary characteristic of the:
A.compensatory decision rule.
B.sequential decision rule.
C.hierarchical decision rule.
D.evoked set decision rule.
Whenever possible, Celenese Corporation avoids crossing national borders that lie
between itself and its importing companies. The firm accomplishes this by taking
advantage of:
A.discount ports.
B.free-trade zones.
C.customs shelters.
D.”pirate” ports.
Anheuser-Busch, Inc. has been able to use its Budweiser Frog and Lizard characters to
sell not only its primary product, but a wide variety of other goods that bear the
character’s likeness as well. A-B is engaged in:
A.illegal advertising.
B.point-of-purchase promotion.
C.in-store promotion.
D.cross-marketing.
Which of the following is an example of an external influence that affects buyer’s
behavior?
A.Personality
B.Culture
C.Life-cycle stage
D.Promotion