The MOST obvious environmental factor affecting people’s behavior is the:
A.socio-cultural context.
B.economic.
C.climate.
D.legal and regulatory.
The First Corporation is willing to face the political risks and high tariff barriers that
characterize Third World markets in order to establish “beachheads” in what it hopes
will become profitable markets in the future. The First Corporation is seeking to obtain:
A.adaptation advantages.
B.first-mover advantages.
C.me-too advantages.
D.country specific advantages.
In mature markets, the strategic focus for the local marketing is typically on:
A.overcoming high tariff barriers.
B.gaining market share.
C.generic market development.
D.developing market infrastructure.
Subjective judgment and experience play their GREATEST roles in which of the
following phases of the attractiveness evaluation process?
A.Country identification.
B.Preliminary screening.
C.Final selection.
D.In-depth screening.
Local competitors seek to forecast future competitive moves by learning to read:
A.technical journals.
B.competitive signals.
C.local media.
D.academic treaties.
Which of the following is NOT a benefit of global marketing?
A.Capitalizing on the growth potential of foreign markets and their neighboring
countries.
B.Transferring competitive information and new products from those markets to other
markets.
C.Losing the firm’s marketing capability in domestic markets.
D.Gaining scale and scope benefits at home.
The America-First Corporation is considering entry into several foreign countries which
have a long history of political instability and/or nationalization of foreign assets.
Which of the following modes of entry would the firm be LEAST likely to employ?
A.Franchising
B.Licensing
C.Joint ventures
D.Foreign direct investment
Fluency in the language of foreign countries under consideration for entry is MOST
important in the international marketer’s attempt to assess the nation’s:
A.physical environment:
B.economic environment.
C.socio-cultural environment.
D.regulatory environment.
Why is it that a lot of Japanese advertising is considered unfocused and nonsensical to
many people?
A.The cost is so high for most companies.
B.There is not much media available in Japan.
C.The Japanese are indirect due to politeness.
D.The Japanese usually do not like brands.
The America-First Corporation is considering how it can best transfer its marketing
skills to foreign markets. The firm should probably focus on:
A.extensive use of expatriates.
B.transferring its best domestic talent to foreign markets.
C.hiring/training local people.
D.implement ethnocentric staffing policy.
One of the problems with licensing is the risk that a firm’s know-how will easily leak to
competitors through:
A.piracy.
B.dissipation.
C.expatriation.
D.repatriation.
The fundamental rationale for the existence of international trade is based upon the
principle of:
A.comparative advantage.
B.absolute advantage.
C.political advantage.
D.economic necessity.
H.J. Heinz Corporation routinely emphasizes the creation and maintenance of positive
relationships between the firm and local subsidiaries, distributors, and agents. The
firm’s activities would be best described as:
A.global distribution.
B.global manufacturing.
C.global pricing.
D.global logistics.
The MOST immediate benefit to be realized from the use of global advertising typically
stems from:
A.market expansion.
B.cost advantages.
C.creation of global brand names.
D.market spillovers.
A country’s absolute advantage may eventually be erased by foreign competitors
through the operation of:
A.political pressure.
B.the international product cycle.
C.cartels.
D.free trade zones.
Which of the following is used to launch new products, discover industry trends, and
spot new competitive developments?
A.International trade fairs
B.Global public relations
C.Global publicity
D.Cross-marketing
A firm-specific advantage is synonymous with:
A.country-specific advantage.
B.comparative advantage.
C.location-specific advantage.
D.differential advantage.
To identify regional groupings of market segments it is useful to use which of the
following research tools?
A.Simple random sampling
B.Cluster analysis
C.Open-ended questions
D.Factor analysis
The America-First Corporation will not sell to a foreign buyer until the potential
customer has provided proof of their creditworthiness underwritten by an American
bank. The firm is insisting upon a domestically-issued:
A.purchase guarantee.
B.payment warrant.
C.letter of credit.
D.credit report.
Which of the following power distance/individualism descriptions describe the most
number of nations?
A.Large power distance/collectivist
B.Large power distance/individualist
C.Small power distance/collectivist
D.Small power distance/individualist
Managers from a _____ will have sensitivities to nonverbal cues.
A.high context culture
B.low context culture.
C.low masculinity society.
D.low risk tolerance culture.
According to research, the gradual expansion sequence suggested by the cultural
distance effect is reflected in:
A.the country-of-origin effects.
B.the country specific advantages.
C.the firm specific advantages.
D.the mode of entry chosen.
During the in-depth screening phase, data on specific markets is MOST likely to be
available from what good source?
A.Independent consultants.
B.The United Nations.
C.Trade unions.
D.Trade associations.
The structure that tends to prohibit global integration of marketing effort is
characterized by a(n):
A.virtual corporation format.
B.international division structure.
C.network theory.
D.horizontal network.
Which of the following is a trait of the Type A negotiator?
A.Win/win attitude
B.High time sensitivity
C.Formal personal style
D.Indirect communication
Texaco Corporation is preparing to select media to implement its foreign advertising
campaign. The firm is likely to employ some form of “efficiency measure” in order to
ensure that an appropriate audience size is achieved for expenditures made. Texaco may
use:
A.cost per thousand.
B.expenditure per medium.
C.average listener/viewer cost.
D.media quotients.
Which of the following is a criticism against the percentage-of-sales method of
budgeting for advertising?
A.The appropriate percentage is difficult to identify.
B.It is difficult to establish a stable and predictable expenditure level tied to revenues.
C.It is difficult to identify the appropriate parity to actual and potential competitors.
D.The percentage chosen cannot be calibrated, making it difficult to compare with
competitors.
By definition, global marketing needs to involve all of these EXCEPT:
A.localized products.
B.identical brand names.
C.similar advertising messages.
D.coordinated sales campaigns.
Asking for a proof of purchase for participation in a competition used to be illegal in
which country?
A.The United States
B.Germany
C.Denmark
D.Japan
The emergence of distribution and logistics firms capable of providing “seamless”
transportation and storage around the world has been a major factor enabling the
creation of:
A.global transference.
B.global advertising.
C.global media.
D.global channels.
The world’s largest retailer in 2002 was:
A.Sears/K-Mart.
B.Target.
C.Yaohan.
D.Wal-Mart.