Boeing Corporation has decided to launch some of its more advanced products in
Russia. The firm PROBABLY selected this strategy in order to:
A.reap first-mover advantages.
B.avoid strong competition from domestic brands.
C.justify the use of penetration pricing.
D.reach the mass market quickly.
In which of the following countries is outdoor media used extensively for advertising?
A.Japan
B.Sweden
C.The United States
D.Germany
What is the association that spans both sides of the Pacific from Canada and Chile to
Australia?
A.ASEAN
B.APEC
C.ARF
D.OPEC
Which of the following is NOT a component of marketing mix?
A.Product
B.Promotion
C.Market research
D.Distribution
All of the following are considered Southeast Asia’s new growth markets EXCEPT:
A.Pakistan.
B.Vietnam.
C.Singapore.
D.Taiwan.
The nation branding approach has now been extended to a more general _____ concept.
A.”dual branding”
B.”place branding”
C.”regional branding”
D.”local branding”
IBM Corporation would like to initiate marketing activities with both Russia and China.
The firm, which produces computers and other high tech equipment having both
commercial and military applications, is likely to require special permission to sell
some of these items. The situation experienced by IBM is the remnant of:
A.Cold war export controls.
B.Russia’s hard currency problems.
C.high political risk.
D.volatile exchange rates.
All of the following factors affect the transferability of domestic sales strategies and
techniques to a foreign market EXCEPT:
A.geographic and physical dimensions.
B.degree of market development.
C.differing human relations.
D.excess capacity in the domestic market.
Which of the following segments of the Russian market tends to exhibit Western
orientation?
A.Kuptsi
B.Cossacks
C.Business Executives
D.Russian Souls
The international product cycle phenomenon is “driven” by relative differences in:
A.the values of international currencies.
B.the level of technology.
C.political orientation and organization.
D.socio/cultural orientation
A relatively new force in global media is the emergence of giant:
A.unions of freelancers.
B.syndicated art services.
C.creative boutiques.
D.media conglomerates.
In selecting potential regions for entry, which of the following information is
considered NOT that important at first?
A.Population size and growth.
B.GNP and economic growth rates.
C.Political and economic developments.
D.Demand for similar products.
Which of the following countries do NOT have a mature market?
A.New Zealand
B.Australia.
C.Japan.
D.China.
Company XYZ is preparing to expand its existing exporting activities by adding new
exports that can make use of the same transportation and distribution facilities as the
goods it is currently selling abroad. The firm’s approach to expanding its export activity
is called:
A.direct exporting.
B.piggybacking.
C.line expansion.
D.export enhancement.
In order to successfully handle objections in many foreign countries, it is most
important to:
A.dominate the conversation.
B.place the prospect in an inferior position.
C.exhibit self-confidence.
D.avoid arguments and confrontations.
Foreign firms from Third World nations typically attempt to appeal to price sensitivity
in their efforts to enter mature markets by:
A.seeking first-mover advantages.
B.taking advantage of a favorable country of origin effects.
C.taking advantage of a favorable adaptation effect.
D.selling inexpensive “me-too” products.
British Airways has negotiated agreements with US Airways and American Airlines
under which the firm will share routes and facilities and “feed” passengers into each
other’s systems. The three companies have formed a:
A.just-in-time system.
B.dwell-reduction system.
C.global carrier alliance.
D.keiretsu pact.
The motivation to engage in extended search behavior will be greatest for:
A.the purchase of convenience goods.
B.products which are habitually purchased.
C.products for which few alternatives exist.
D.products which are associated with high perceived risk.
The trend toward sharing, or standardizing technology through the increased use of R &
D alliances will place increased stress upon the competitor’s ability to successfully:
A.protect the integrity of its unique products.
B.enter into manufacturing alliances.
C.negotiate distribution alliances.
D.”police” patents on proprietary technology.
Which of the following statements regarding marketing implications is a feature of
luxury and leisure societies?
A.Good opportunities for technology sales and turnkey projects.
B.Relocation away from large population centers.
C.Investments related to extractive activities like agriculture and mining, are
undertaken.
D.Highly segmented markets
An overriding concern with customer satisfaction is a primary characteristic of:
A.declining markets.
B.new growth markets.
C.emerging markets.
D.mature markets.
The relentless emphasis on the most recent technology in new products has been a
major force behind the emergence of:
A.manufacturing alliances.
B.R & D alliances.
C.distribution alliances.
D.piggyback alliances.
44 When doing marketing research in foreign countries, there is a concern about
whether or not samples are comparable. What is this concern called?
A.Sampling comparability
B.Sampling equivalence
C.Sampling framing
D.Subset sampling problems
Black & Decker used the approach of putting its name on the acquired G.E. product line
of appliances. What is this approach called?
A.Summary axing
B.Forewarning
C.Double-branding
D.Endorsement branding
Each of the following is a reason for the economic growth in South Africa EXCEPT
which one?
A.A firm belief that apartheid is correct.
B.A well developed infrastructure.
C.Good leadership at the presidential level.
D.An educated group of entrepreneurs.
Which of the following activities are LEAST likely to feature during the foreign entry
phase?
A.Decision on what to offer
B.How a firm should enter aboard
C.Timing new product entries
D.Assessment of the market
A resource-based strategic perspective is most appropriate in the:
A. foreign entry phase.
B. local marketing phase.
C. global management phase.
D. both foreign entry and global management phases.
The America-First Corporation is considering the establishment of extensive production
facilities in several Middle Eastern countries. Since many of these nations have a
history of political instability and nationalization, the firm should be especially
concerned with:
A.tariff barriers.
B.embargoes.
C.exit barriers.
D.local content regulations.
Global marketing can be implemented in existing organizations by employing
integrating mechanisms in the form of new:
A.stock issues.
B.computer systems.
C.management systems.
D.turnkey systems.
Under multinational marketing:
A.products are highly standardized.
B.domestically produced goods are eliminated.
C.production is often localized.
D.standardized promotions are used worldwide.
A resource-based strategic perspective is most_appropriate in the:
A.foreign entry phase.
B.local marketing phase.
C.global management phase.
D.both foreign entry and global management phases.
Which of the following marketing approaches places the GREATEST emphasis upon
standardization and integration?
A.Foreign marketing
B.Multidomestic marketing
C.International marketing
D.Global marketing
In-depth screening typically involves all of the following considerations EXCEPT:
A.infrastructure growth.
B.market potential.
C.actual market size.
D.market growth rate.
The Green Tree Corporation routinely seeks to determine the prices charged by global
and domestic rivals for similar products prior to entering a foreign market. However,
the firm will occasionally price above its rivals in spite of the pricing “ceiling” set by
competitors. Briefly explain Green Tree’s strategy.
Japanese firms have proven to be very adept at the use of _____ to produce a domestic
version tailored to the preferences of the local market.
The ____________________ method arrives at a sales forecast by requiring “experts”
to make, and review a series of individual estimates until a consensus is achieved.
Explain transfer pricing.
In preparing the launch of its new computer lines in foreign markets, the Dell
Corporation strongly emphasizes that its products are designed and completely
assembled in America, the home of high technology. Dell hopes to benefit from a
favorable _____ effect.
Developments in logistics coupled with floating exchange rates and widely different
prices in different countries have led to the emergence of gray trade through _____
channels.
If the marketer accepts the idea that higher prices signal higher quality in the
consumer’s eyes as in suggested by the _____, he/she may favor the use of a _____
strategy whenever possible.
In practice the global coordination should not be attempted for truly _____ products.
____________ involves rating the identified countries on _____________ indicators
such as political stability, geographic distance, and economic development.
The boost to brand _____ and global brand _____ are usually the most immediate
benefits of global advertising.
In terms of relative ease and degree of commitment, the three alternative modes of
foreign entry available to the firm would range from _____ at the low-end, through
_____ to the most demanding mode, _____.
Although cost-plus pricing is not perfect, Brown and Root Corporation often employs it
in foreign markets. This approach provides the best defense against ____________
charges.
As Bed, Bath, and Beyond prepares to enter the urban, upscale Latin American markets,
what must the firm know about market preferences for promotion?
When asked to explain its success in international marketing, the Heinz Corporation
often says that although it may sell the same products in many of its foreign markets, it
rarely sells them as if they were the same product. Use the concept of core benefits to
explain the firm’s strategy.
The Hoover Corporation (an American company) is preparing to develop its own sales
force for several foreign markets. How should the firm approach this goal to minimize
problems and increase the likelihood of success?
How have advances in communication technology led to the emergence of the global
market? What “dynamic” is likely to exist between these two factors in the future?
Briefly compare the process utilized in selecting potential countries for foreign entry
with that employed in the selection of target segments in a firm’s domestic market.
Focus on the similarities and differences involved.
The America-First Corporation is seeking general and country-specific data to assist in
its identification of potential markets. Briefly suggest an approach to guide the firm in
this effort. What role is typically assigned to secondary data? How about the role of
primary data?