Archives: Solution Manual

CASE 107 Google: The Quest to Balance Privacy with Profit CASE NOTES FOR INSTRUCTORS Google started off as an Internet search engine that found its success in the use of an algorithm that ranked searches according to relevance. Since then […]

CASE 132 Insider Trading at the Galleon Group CASE NOTES FOR INSTRUCTORS The federal investigation and prosecution of members of the Galleon Group is the largest insider trading case in U.S. history. Over two dozen people were implicated, and Raj […]

CASE 209 Enron: Questionable Not Accounting for the FutureLeads to Collapse CASE NOTES FOR INSTRUCTORS The purpose of this case is to show how it is possible for a well-known and respected company to become swept up in unethical and […]

CASE 17 Fraud in Dixon, Illinois: All the Queen’s Horses Could Not Save Her CASE NOTES FOR INSTRUCTORS This case is a good example of the need for financial controls. Rita Crundwell was the treasurer of the small city of […]

CASE 1920 The Mission of CVS: Fired up aboutCorporate Social Responsibility and Pharmacy Innovation CASE NOTES FOR INSTRUCTORS CVS made national news when it announced it was going to stop selling tobacco products, forgoing $2 billion in sales in the […]

Case 15 Apple Inc.’s Ethical Success and ChallengesMaintains Strong Ethical Roots CASE NOTES FOR INSTRUCTORS The Apple Inc. case examines the ethical successes and challenges that the company faces in the highly competitive technology industry. Because Apple is so admired […]

Chapter 19: Pricing Concepts 1 True/False 1. GDS evolved from YMS. PTS: 1 OBJ: 19-4 TOP: AACSB Reflective Thinking KEY: CB&E Model Pricing MSC: BLOOMS Level I Knowledge 2. The GDS systems that Orbitz and other middlemen use is an […]

Chapter 19: Pricing Concepts 1 Great Ideas for Teaching Chapter 19 Philip R. Kemp, DePaul University Survival Barter Exercise Survival is a group exercise in which student teams must use the barter system to gather the necessary items in order […]

Chapter 19: Pricing Concepts 1 Video Assignment: Ski Buernut Ski Butternut is a ski mountain in the Berkshires dedicated to offering a great family ski value. In this video, Matt Sawyer discusses the various ways that Ski Butternut uses pricing […]

Chapter 19: Pricing Concepts 1 Review and Assignments for Chapter 19 Review Quesons 1. Why is pricing so important to the marketing manager? 2. How does price allocate goods and services? Price sets the image of the good. In conjunction […]

Chapter 19 Pricing Concepts This chapter begins with the learning outcome summaries followed by a set of lesson plans for instructors to use to deliver the content. Lecture (for large sections) on page 5 Company Clips (video) on page 7 […]

Chapter 18: Social Media and Marketing 1 Critical Thinking Case Lap Dance at Boston Blazers Lacrosse Game: Promoonal Mistake or Creave Genius? The Boston Blazers is a professional indoor lacrosse team based in Boston, Massachusetts, that began play in 2009. […]

Chapter 18: Social Media and Marketing 1 TRUE/FALSE 1. YouTube is not considered a social media platform. PTS: 1 OBJ: LO: 18-1 TOP: AACSB: Reflective Thinking KEY: CB&E Model: Strategy MSC: BLOOMS: Level I Knowledge 2. By CoverGirl reading posts […]

Chapter 18: Social Media and Marketing 1 Review and Assignments for Chapter 18 Review Quesons 1. Why is having a social media campaign strategy important? Students’ answers will vary. Strategy is important because it links social media tactics to a […]

Chapter 18 Social Media and Markeng This chapter begins with the learning outcome summaries followed by a set of lesson plans for instructors to use to deliver the content. Lecture (for large sections) on page 4 Company Clips (video) on […]

TRUE/FALSE 1. The Girl Scouts of the USA use relationship selling to sell cookies. PTS: 1 OBJ: LO: 17-3 TOP: AACSB: Reflective Thinking KEY: CB&E Model: Strategy MSC: BLOOMS: Level I Knowledge 2. The first step in the selling process […]

Review and Assignments for Chapter 17 Review Quesons 1. Discuss the role of personal selling in promoting products. What advantages does personal selling offer over other forms of promotion? 2. What are the major advantages of personal selling to the […]

Chapter 17 Personal Selling and Sales Management This chapter begins with the learning outcome summaries followed by a set of lesson plans for instructors to use to deliver the content. Lecture (for large sections) on page 3 Company Clips (video) […]

Chapter 16: Advertising, Public Relations, and Sales Promotion 1 Great Ideas for Teaching Chapter 16 Gary M. Donnetty, Casper College An Advertising Project to Stimulate Downtown Business The following project has been successful in teaching principles, and the students seem […]

Chapter 16: Advertising, Public Relations, and Sales Promotion 1 Application 2 In this age of 24-hour cable news channels, tabloid news shows, and aggressive local and national news reporters intent on exposing corporate wrongdoing, one of the most important skills […]

Chapter 16: Advertising, Public Relations, and Sales Promotion 1 Review and Assignments for Chapter 16 Review Quesons 1. Discuss the reasons why new brands with a smaller market share spend proportionately more on advertising than brands with a larger market […]

Chapter 16 Adversing, Public Relaons, and Sales Promoon This chapter begins with the learning outcome summaries followed by a set of lesson plans for instructors to use to deliver the content. Lecture (for large sections) on page 4 Company Clips […]

Chapter 15: Marketing Communications 1 Video Assignment: Pepe’s Pizzeria Pepe’s Pizzeria is a popular restaurant located in Connecticut. The CEO discusses the thought process behind their marketing strategy, how promotions work for Pepe’s and the general location strategy that comes […]

Chapter 15: Marketing Communications 1 Review and Assignments for Chapter 15 Review Quesons 1. What is a promotional strategy? Explain the concept of a competitive advantage in relation to promotional strategy. Although students’ answers will vary, they should address some […]

Chapter 15 Markeng Communicaons This chapter begins with the learning outcome summaries followed by a set of lesson plans for instructors to use to deliver the content. Lecture (for large sections) on page 4 Company Clips (video) on page 5 […]

Chapter 4: Retailing 1 Part 4: Integrated Case Assignments Marketing Miscues Microsoft Implies Distribution of Angry Birds on Windows Phone 7 Rovio Mobile is a leading independent developer of wireless games. The company has developed games for companies such as […]

Chapter 4: Retailing 1 MULTIPLE CHOICE 1. Kroger Co. is what type of retailer? a. department store b. specialty store c. supermarket d. warehouse club PTS: 1 OBJ: LO: 14-2 TOP: AACSB: Reflective Thinking KEY: CB&E Model: Strategy MSC: BLOOMS: […]

Chapter 4: Retailing 1 Review and Assignments for Chapter 14 Review Quesons 1. Discuss the possible marketing implications of the recent trend toward supercenters, which combine a supermarket and a full-line discount store. Supercenters have been created to meet the […]

Chapter 14 Retailing This chapter begins with the learning outcome summaries followed by a set of lesson plans for instructors to use to deliver the content. Lecture (for large sections) on page 4 Group Work (for smaller sections) on page […]

Chapter 13: Supply Chain Management and Marketing Channels 1 TRUE/FALSE 1. The pork shortage was a supply chain management issue for Chipotle. PTS: 1 OBJ: LO: 13-1 TOP: AACSB: Reflective Thinking KEY: CB&E Model: Strategy MSC: BLOOMS: Level I Knowledge […]

Chapter 13: Supply Chain Management and Marketing Channels 1 Review and Assignments for Chapter 13 Review Quesons 1. Discuss the benefits of supply chain management. How does the implementation of supply chain management result in enhanced customer value? Students’ answers […]

Chapter 13 Supply Chain Management and Markeng Channels This chapter begins with the learning outcome summaries followed by a set of lesson plans for instructors to use to deliver the content. Lecture (for large sections) on page 5 Company Clips […]

Chapter 12: Services and Nonprofit Organization Marketing 1 Critical Thinking Case Prestige Brands, Inc.: Transforming the Business Prestige Brands markets, sells, and distributes over-the-counter healthcare and household cleaning products to retail outlets in the United States, Canada, and certain international […]

Chapter 12: Services and Nonprofit Organization Marketing 1 Part 3: Integrated Case Assignments Marketing Miscues McAfee Virus Protection Update Crashes Computers Worldwide Headquartered in Santa Clara, California, McAfee was founded in the late 1980s and is now one of the […]

Chapter 12: Services and Nonprofit Organization Marketing 1 Case Assignment: Lancôme and St. Jude s Children’s Research Hospiʼ– tal In most people’s minds, curing childhood cancer and beauty products aren’t linked, but maybe “The support of Lancôme, its network of […]

Chapter 12: Services and Nonprofit Organization Marketing 1 Review and Assignments for Chapter 12 Review Quesons 1. Assume you are a manager of a bank branch. Write a list of the implications of intangibility for your firm. Although students’ answers […]

Chapter 12 Services and Nonprot Organizaon Markeng This chapter begins with the learning outcome summaries followed by a set of lesson plans for instructors to use to deliver the content. Lecture (for large sections) on page 4 Company Clips (video) […]

Chapter 11: Developing and Managing Products 1 Case Assignment: Tesla Motors Tesla Motors was founded with innovation in mind. Launched in 2003 by a group of engineers in The Tesla Roadster was launched in 2008 and can travel 245 miles […]

Chapter 11: Developing and Managing Products 1 Review and Assignments for Chapter 11 Review Questions 1. List the advantages of simultaneous product development. Advantages of simultaneous product development include shortening the development 2. What are the major disadvantages to test […]

Chapter 11 Developing and Managing Products This chapter begins with the learning outcome summaries followed by a set of lesson plans for instructors to use to deliver the content. Lecture (for large sections) on page 3 Company Clips (video) on […]

Chapter 10: Product Concepts 1 TRUE/FALSE 1. Burger King’s Dr Pepper Shake is a product. PTS: 1 OBJ: LO: 10-1 TOP: AACSB: Reflective Thinking KEY: CB&E Model: Strategy MSC: BLOOMS: Level I Knowledge 2. Burger King’s Chili Cheese Grilled Dog […]

Chapter 10: Product Concepts 1 Review and Assignments for Chapter 10 Review Quesons 1. Although major appliances, like washers and dryers, are usually considered homogeneous shopping products, the high-efficiency front-loaders that boast many more features than standard machines are gaining […]

Chapter 10 Product Concepts This chapter begins with the learning outcome summaries followed by a set of lesson plans for you to use to deliver the content. Lecture on page 4 Company Clips (video) on page 5 Group Work (for […]

Multiple Choice 1. What consumer value does Four Loko address that is in the American tradition of such products as the Egg McMuffin and the breakfast bar? a. portability b . no waiting c. convenience d . surprise e. colorful […]

Marketing Exercise Directions Interview 10 of your classmates by asking them to answer the following: 1. Which brand of automobile they own After you have interviewed 10 individuals, team up with four of your classmates—meet under the sign for the […]

Case Assignment: FritoLay FritoLay, which is owned by PepsiCo, always wants to know what is on their customers’ minds Then January 2016 brought not just the beginning of a new year but the beginning of FritoLay’s next market research venture, […]

Review and Assignments for Chapter 9 Review Quesons 1. The task of marketing is to create exchanges. What role might marketing research play in the facilitation of the exchange process? 2. Give an example of (1) the descriptive role, (2) […]

Chapter 9 Markeng Research This chapter begins with the learning outcome summaries followed by a set of lesson plans for instructors to use to deliver the content. Lecture (for large sections) on page 4 Company Clips (video) on page 6 […]

Chapter 8: Segmenting and Targeting Markets 1 Video Assignment: Numi Organic Tea 1. Jen Mullin, the vice president of marketing for Numi Organic Tea, describes their typical customer as a female, college-educated tea lover, possibly an “eco-mom.” What type of […]

Chapter 8: Segmenting and Targeting Markets 1 Review and Assignments for Chapter 8 Review Quesons 1. You are the marketing manager for a specialty retailer that sells customized handbags. Write a memo to your boss describing how the company could […]