Archives: Quiz
978-1305405745 Test Bank Chapter 17
Name: Class: Date: chapter 17 Copyright Cengage Learning. Powered by Cognero. Page 1 Indicate whether the statement is true or false. 1. Social networking is an informal communication method that can be controlled by the company through its website. a. […]
978-1305405745 Test Bank Chapter 16 Part 2
Name: Class: Date: chapter 16 Copyright Cengage Learning. Powered by Cognero. Page 12 d. specify what information a customer’s employer can release about him/her. Match the term with its definition. Some terms may not be used. a. Consumer credit b. […]
978-1305405745 Test Bank Chapter 16 Part 1
Name: Class: Date: chapter 16 Copyright Cengage Learning. Powered by Cognero. Page 1 Indicate whether the statement is true or false. 1. The Consumer Credit Protection Act requires that the finance charge for credit be stated as an annual percentage […]
978-1305405745 Test Bank Chapter 15 Part 2
Name: Class: Date: chapter 15 Copyright Cengage Learning. Powered by Cognero. Page 12 100. A detailed picture of what happens to a specific product’s sales and profits over time Match the term with its definition. a. Brand b. Brand image […]
978-1305405745 Test Bank Chapter 15 Part 1
Name: Class: Date: chapter 15 Copyright Cengage Learning. Powered by Cognero. Page 1 Indicate whether the statement is true or false. 1. Trademarks and service marks are legal terms indicating the exclusive right to use a brand. a. True b. […]
978-1305405745 Test Bank Chapter 14
Name: Class: Date: chapter 14 Copyright Cengage Learning. Powered by Cognero. Page 1 Indicate whether the statement is true or false. 1. Regardless of the nature of the business, small firms can gain a competitive edge by providing exceptional customer […]
978-1305405745 Test Bank Chapter 13
Name: Class: Date: chapter 13 Copyright Cengage Learning. Powered by Cognero. Page 1 Indicate whether the statement is true or false. 1. The opportunity to exit a business is triggered by an interested seller. a. True b. False 2. With […]
978-1305405745 Test Bank Chapter 12 Part 2
Name: Class: Date: chapter 12 Copyright Cengage Learning. Powered by Cognero. Page 14 a. her return on assets will be less if she uses debt financing. b. using other people’s money to finance one’s business is seldom a good idea. […]
978-1305405745 Test Bank Chapter 12 Part 1
Name: Class: Date: chapter 12 Copyright Cengage Learning. Powered by Cognero. Page 1 Indicate whether the statement is true or false. 1. Both wholesalers and equipment manufacturers/suppliers can be used as sources of funds. a. True b. False 2. Use […]
978-1305405745 Test Bank Chapter 11
Name: Class: Date: chapter 11 Copyright Cengage Learning. Powered by Cognero. Page 1 Indicate whether the statement is true or false. 1. Financial forecasts are required by lenders since they will want to know how they will be paid back; […]
978-1305405745 Test Bank Chapter 10 Part 2
Name: Class: Date: chapter 10 Copyright Cengage Learning. Powered by Cognero. Page 12 Match the term with its definition. a. Accrual-basis accounting b. Cash-basis accounting c. Current ratio d. Financial statements e. Liquidity f. Operating profit margin g. Return on […]
978-1305405745 Test Bank Chapter 10 Part 1
Name: Class: Date: chapter 10 Copyright Cengage Learning. Powered by Cognero. Page 1 Indicate whether the statement is true or false. 1. The income statement shows a firm’s financial position on a specific date. a. True b. False 2. In […]
978-1305405745 Test Bank Chapter 9
Name: Class: Date: chapter 9 Copyright Cengage Learning. Powered by Cognero. Page 1 Indicate whether the statement is true or false. 1. All other factors being equal, retail and services businesses will find little advantage in selecting a location near […]
978-1305405745 Test Bank Chapter 8 Part 2
Name: Class: Date: chapter 8 Copyright Cengage Learning. Powered by Cognero. Page 13 c. the advisory board is required to meet quarterly, not annually. d. the advisory board has no legal authority over the owner or the company. 103. Webster […]
978-1305405745 Test Bank Chapter 8 Part 1
Name: Class: Date: chapter 8 Copyright Cengage Learning. Powered by Cognero. Page 1 Indicate whether the statement is true or false. 1. The board of directors is elected by the stockholders of a corporation. a. True b. False 2. An […]
978-1305405745 Test Bank Chapter 7 Part 2
Name: Class: Date: chapter 7 Copyright Cengage Learning. Powered by Cognero. Page 12 d. bottom-up method 89. Koldpak has focused principally on the development of revolutionary new ways of containerizing fresh produce for grocery stores. The firm’s marketing philosophy is: […]
978-1305405745 Test Bank Chapter 7 Part 1
Name: Class: Date: chapter 7 Copyright Cengage Learning. Powered by Cognero. Page 1 Indicate whether the statement is true or false. 1. Because sales forecasts revolve around specific target markets, the market should be defined as precisely as possible. a. […]
978-1305405745 Test Bank Chapter 6
Name: Class: Date: chapter 6 Copyright Cengage Learning. Powered by Cognero. Page 1 Indicate whether the statement is true or false. 1. The executive summary of a business plan presents a firm’s history and its form of organization. a. True […]
978-1305405745 Test Bank Chapter 5
Name: Class: Date: chapter 5 Copyright Cengage Learning. Powered by Cognero. Page 1 Indicate whether the statement is true or false. 1. A critical part of a family firm transfer from one generation to the next is to discuss decisions […]
978-1305405745 Test Bank Chapter 4
Name: Class: Date: chapter 4 Copyright Cengage Learning. Powered by Cognero. Page 1 Indicate whether the statement is true or false. 1. The processing of a loan application can be completed more quickly if the franchising organization is registered with […]
978-1305405745 Test Bank Chapter 3 Part 2
Name: Class: Date: chapter 3 Copyright Cengage Learning. Powered by Cognero. Page 12 a. increases both the attractiveness and the profitability of the target market. b. decreases both the attractiveness and the profitability of the target market. c. decreases the […]
978-1305405745 Test Bank Chapter 3 Part 1
Name: Class: Date: chapter 3 Copyright Cengage Learning. Powered by Cognero. Page 1 Indicate whether the statement is true or false. 1. When screening new business ideas, the entrepreneur need not focus on the size of the targeted market. a. […]
978-1305405745 Test Bank Chapter 2
Name: Class: Date: chapter 2 Copyright Cengage Learning. Powered by Cognero. Page 1 Indicate whether the statement is true or false. 1. To be classified as a social entrepreneurship, a business must have a triple bottom line. a. True b. […]
978-1305405745 Test Bank Chapter 1
Name: Class: Date: chapter 1 Copyright Cengage Learning. Powered by Cognero. Page 1 Indicate whether the statement is true or false. 1. Successful entrepreneurs should be aware of their strengths and weaknesses and be willing to strive toward goals. a. […]
978-1305405769 Test Bank Chapter 17 Part 3
Name: Class: Date: chapter 17 Copyright Cengage Learning. Powered by Cognero. Page 34 Answer Key 1. True 2. True 3. True 4. True 5. False 6. False 7. True 8. True 9. False 10. True 11. True 12. True 13. […]
978-1305405769 Test Bank Chapter 17 Part 2
Name: Class: Date: chapter 17 Copyright Cengage Learning. Powered by Cognero. Page 21 e. the ratio of costs to profits. 136. Which of the following is particularly appropriate for pricey high-tech business products, such as jet aircraft and medical equipment? […]
978-1305405769 Test Bank Chapter 17 Part 1
Name: Class: Date: chapter 17 Copyright Cengage Learning. Powered by Cognero. Page 1 Indicate whether the statement is true or false. 1. A salesperson’s performance is often compared with the performance of other salespeople operating under similar conditions. a. True […]
978-1305405769 Test Bank Chapter 16 Part 3
Name: Class: Date: chapter 16 Copyright Cengage Learning. Powered by Cognero. Page 33 Answer Key 1. False 2. True 3. True 4. False 5. True 6. True 7. True 8. False 9. False 10. True 11. False 12. False 13. […]
978-1305405769 Test Bank Chapter 16 Part 2
Name: Class: Date: chapter 16 Copyright Cengage Learning. Powered by Cognero. Page 21 135. The main problem with using the objective-and-task approach to setting an advertising budget is that a. sales create advertising rather than advertising creates sales. b. it […]
978-1305405769 Test Bank Chapter 16 Part 1
Name: Class: Date: chapter 16 Copyright Cengage Learning. Powered by Cognero. Page 1 Indicate whether the statement is true or false. 1. Almost all advertising campaigns are aimed at producing immediate sales. a. True b. False 2. Lack of control […]
978-1305405769 Test Bank Chapter 15 Part 3
Name: Class: Date: chapter 15 Copyright Cengage Learning. Powered by Cognero. Page 34 Answer Key 1. False 2. True 3. False 4. True 5. True 6. True 7. True 8. False 9. False 10. False 11. True 12. False 13. […]
978-1305405769 Test Bank Chapter 15 Part 2
Name: Class: Date: chapter 15 Copyright Cengage Learning. Powered by Cognero. Page 21 Use the following to answer the questions. When introducing a new vehicle targeted to the under-30 population, Toyota used several different methods of communication. First, it did […]
978-1305405769 Test Bank Chapter 15 Part 1
Name: Class: Date: chapter 15 Copyright Cengage Learning. Powered by Cognero. Page 1 Indicate whether the statement is true or false. 1. The receiver’s response to the decoded message is called noise. a. True b. False 2. Measuring the effect […]
978-1305405769 Test Bank Chapter 14 Part 3
Name: Class: Date: chapter 14 Copyright Cengage Learning. Powered by Cognero. Page 38 sold only through catalogs. Later, they were available through the company on its Internet website. In the past few years, Lands’ End has partnered with Sears to […]
978-1305405769 Test Bank Chapter 14 Part 2
Name: Class: Date: chapter 14 Copyright Cengage Learning. Powered by Cognero. Page 21 e. facilitate consumer exchanges. 138. Walmart has its own fleet of trucks and works directly with producers to take care of the ordering, delivery, and handling of […]
978-1305405769 Test Bank Chapter 14 Part 1
Name: Class: Date: chapter 14 Copyright Cengage Learning. Powered by Cognero. Page 1 Indicate whether the statement is true or false. 1. The broker’s primary function is to bring the buyer and seller together and assist in negotiating an exchange. […]
978-1305405769 Test Bank Chapter 13 Part 3
Name: Class: Date: chapter 13 Copyright Cengage Learning. Powered by Cognero. Page 39 249. In the distribution channel for Domino’s Pizza, channel members are linked by legal agreements that spell out the obligations and rights of each member. This is […]
978-1305405769 Test Bank Chapter 13 Part 2
Name: Class: Date: chapter 13 Copyright Cengage Learning. Powered by Cognero. Page 21 Scenario 13.1 Use the following to answer the questions. Liz Claiborne, Inc. markets several different brands, under their own Claiborne name label, as well as others. Their […]
978-1305405769 Test Bank Chapter 13 Part 1
Name: Class: Date: chapter 13 Copyright Cengage Learning. Powered by Cognero. Page 1 Indicate whether the statement is true or false. 1. Sometimes a marketing channel is quite simple and short, perhaps running directly from a producer to the final […]
978-1305405769 Test Bank Chapter 12 Part 4
Name: Class: Date: chapter 12 Copyright Cengage Learning. Powered by Cognero. Page 57 103. a 104. a 105. c 106. c 107. a 108. a 109. d 110. d 111. d 112. c 113. a 114. c 115. c 116. […]
978-1305405769 Test Bank Chapter 12 Part 3
Name: Class: Date: chapter 12 Copyright Cengage Learning. Powered by Cognero. Page 41 263. Both the Federal Trade Commission Act and the Wheeler-Lea Act prohibit a. freezing prices. b. independent pricing policies. c. deceptive pricing. d. price fixing. e. price […]
978-1305405769 Test Bank Chapter 12 Part 2
Name: Class: Date: chapter 12 Copyright Cengage Learning. Powered by Cognero. Page 21 a. price b. quality c. availability d. value e. image 157. When marginal cost is equal to marginal revenue, the firm should a. produce more to increase […]
978-1305405769 Test Bank Chapter 12 Part 1
Name: Class: Date: chapter 12 Copyright Cengage Learning. Powered by Cognero. Page 1 Indicate whether the statement is true or false. 1. Changes in buyers’ attitudes, other components of the marketing mix, and uncontrollable environmental factors can influence demand. a. […]
978-1305405769 Test Bank Chapter 11 Part 4
Name: Class: Date: chapter 11 Copyright Cengage Learning. Powered by Cognero. Page 53 128. d 129. b 130. e 131. d 132. c 133. b 134. d 135. c 136. d 137. d 138. c 139. d 140. d 141. […]
978-1305405769 Test Bank Chapter 11 Part 3
Name: Class: Date: chapter 11 Copyright Cengage Learning. Powered by Cognero. Page 41 b. product development c. test marketing d. screening e. idea generation 249. After building a prototype of his new device, Brad is asked to conduct rigorous functional […]
978-1305405769 Test Bank Chapter 11 Part 2
Name: Class: Date: chapter 11 Copyright Cengage Learning. Powered by Cognero. Page 21 147. Your company has a product that is struggling in its market. However, the product appears to have some strength left that can be exploited. Which of […]
978-1305405769 Test Bank Chapter 11 Part 1
Name: Class: Date: chapter 11 Copyright Cengage Learning. Powered by Cognero. Page 1 Indicate whether the statement is true or false. 1. Services are highly perishable and cannot be inventoried for future use. a. True b. False 2. The concept […]
978-1305405769 Test Bank Chapter 10 Part 4
Name: Class: Date: chapter 10 Copyright Cengage Learning. Powered by Cognero. Page 59 104. True 105. True 106. True 107. True 108. False 109. True 110. True 111. True 112. True 113. False 114. True 115. True 116. True 117. […]
978-1305405769 Test Bank Chapter 10 Part 3
Name: Class: Date: chapter 10 Copyright Cengage Learning. Powered by Cognero. Page 41 Scenario 10.2 Use the following to answer the questions. Megabus is a bus line operating in the Northeast and Midwestern United States, plus in Canada. It offers […]
978-1305405769 Test Bank Chapter 10 Part 2
Name: Class: Date: chapter 10 Copyright Cengage Learning. Powered by Cognero. Page 21 c. Awareness d. Insistence e. Recognition 174. During the introduction stage of a successful product, profits are usually a. at their highest point. b. negative and decreasing. […]