Archives: Quiz
978-1260397246 Chapter 8
Experience Communication, 2e (Child) Chapter 8 Organizational and Small-Group Communication 1) Imagine that after graduation you are seeking a job with a large information technology firm. You are not sure if this firm is a good fit for you. During […]
978-1260397246 Chapter 7
Experience Communication, 2e (Child) Chapter 7 Mediated Communication and Social Media 1) Social science research has demonstrated that people who are exposed to a great deal of media violence frequently demonstrate aggressive or violent behavior. Answer: TRUE Topic: Mass media […]
978-1260397246 Chapter 6
Experience Communication, 2e (Child) Chapter 6 Intercultural Communication 1) Although some people think of Asian people as one racial group, Asians are actually highly diverse, and there are many cultural differences between, for example, Japanese, Korean, and Vietnamese people. Answer: […]
978-1260397246 Chapter 5
Experience Communication, 2e (Child) Chapter 5 Interpersonal Communication 1) Interpersonal communication is the process of interpreting meaning within the self. Answer: FALSE Topic: Defining interpersonal communication Learning Objective: 05-01 Define interpersonal relationships and interpersonal communication. Bloom’s: Remember Accessibility: Keyboard Navigation […]
978-1260397246 Chapter 4
Experience Communication, 2e (Child) Chapter 4 Communicating Through Listening 1) Speaking is a more important skill than is listening. Answer: FALSE Topic: The importance of listening Learning Objective: 04-01 Explain the difference between hearing and listening. Bloom’s: Remember Accessibility: Keyboard […]
978-1260397246 Chapter 3
Experience Communication, 2e (Child) Chapter 3 Communicating Nonverbally 1) Imagine that you have landed in an airport and you can see a good friend in the waiting room, but behind a glass wall. You wave and you smile. These wordless […]
978-1260397246 Chapter 2
Experience Communication, 2e (Child) Chapter 2 Communicating Verbally 1) Using language to convey meaning is known as verbal communication. Answer: TRUE Topic: Functions of verbal communication Learning Objective: 02-01 Name and explain the four primary functions of verbal communication. Bloom’s: […]
978-1260397246 Chapter 1
Experience Communication, 2e (Child) Chapter 1 Communication, Perception, and Your Life 1) One reason to study communication is to learn important thinking skills. Answer: TRUE Topic: Benefits of studying communication Learning Objective: 01-01 List the benefits of studying communication Bloom’s: […]
978-1260157789 Chapter 14 Part 3
77) The sales engineer from General Electric who calls on Boeing to sell the GE90 jet engine to be used in Boeing aircraft is an example of a ________. A) technical seller B) solutions servicer C) missionary salesperson D) trade […]
978-1260157789 Chapter 14 Part 2
49) Which advertising media offers the advantage of high audience selectivity? A) online and social media B) radio C) direct mail D) newspaper E) television Answer: C Explanation: Direct mail offers the advantage of high audience selectivity. It creates the […]
978-1260157789 Chapter 14 Part 1
Marketing Management, 3e (Marshall) Chapter 14 Promotion Essentials: Legacy Approaches 1) Customers can quickly and easily become bored with any given advertising campaign, a concept referred to as advertising wearout. Answer: TRUE Explanation: There is a danger in overrelying on […]
978-1260157789 Chapter 13 Part 3
72) ________ enables the spread of a marketing campaign to potentially large audiences through acts of individual users as marketing communication channels. A) A promotion strategy B) Customization C) Viral marketing D) The diffusion process E) Segmentation Answer: C Explanation: […]
978-1260157789 Chapter 13 Part 2
48) When Sonja bought her new Samsung phone, she couldn’t wait to show her co-workers its new features, all of which were widely-advertised by the company. The next day, three of them went out and bought the same phone. Which […]
978-1260157789 Chapter 13 Part 1
Marketing Management, 3e (Marshall) Chapter 13 Promotion Essentials: Digital and Social Media Marketing 1) The development of promotion mix strategies involves decisions about which combination of elements in the promotion mix is likely to best convey the company’s offering to […]
978-1260157789 Chapter 12 Part 3
79) ________ implies that many of the promotional activities take place from the manufacturer downward through the channel of distribution. A) A selective distribution B) An exclusive distribution C) A push strategy D) A pull strategy E) An intensive distribution […]
978-1260157789 Chapter 12 Part 2
49) ________ refers to companies handing over most or all of their supply chain activities to third-party organizations that are experts in those areas. A) Creating assortments B) Outsourcing C) Channel integration D) Disintermediation E) Breaking bulk Answer: B Explanation: […]
978-1260157789 Chapter 12 Part 1
Marketing Management, 3e (Marshall) Chapter 12 Manage Marketing Channels, Logistics, and Supply Chain 1) The value chain portrays a mixture of primary and support activities utilized by an organization to design, produce, market, deliver, and support its products. Answer: TRUE […]
978-1260157789 Chapter 11 Part 3
75) ________ are direct, immediate reductions in price provided to purchasers. A) Allotments B) Rebates C) Offers D) Discounts E) Allowances Answer: D Explanation: Discounts are direct, immediate reductions in price provided to purchasers. Difficulty: 1 Easy Topic: Pricing Tactics […]
978-1260157789 Chapter 11 Part 2
49) Marriott has branded its entire family of accommodations based on different value propositions, supported by clearly delineated pricing strategies. Its offerings include Ritz-Carlton and JW Marriott for the most discriminating patron, Marriott and Renaissance at the next level of […]
978-1260157789 Chapter 11 Part 1
Marketing Management, 3e (Marshall) Chapter 11 Manage Pricing Decisions 1) Regardless of whether the setting is B2C or B2B, most costs are associated with the purchase price. Answer: TRUE Explanation: For most purchasers, regardless of whether the setting is B2C […]
978-1260157789 Chapter 10 Part 3
71) The face-to-face time between customer and service provider is often called the ________ because that is when customer judgments take place A) goal line stand B) moment of truth C) moment of momentum D) service ROI E) service encounter […]
978-1260157789 Chapter 10 Part 2
48) Firms that are customer-centric exhibit a high degree of customer orientation, which means that they ________. A) instill an organization-wide focus on understanding customers’ requirements B) generate an understanding of the marketplace and keep that information confidential C) align […]
978-1260157789 Chapter 10 Part 1
Marketing Management, 3e (Marshall) Chapter 10 Service as the Core Offering 1) A service is a product in the sense that it represents a bundle of benefits that can satisfy customer wants and needs with physical form. Answer: FALSE Explanation: […]
978-1260157789 Chapter 9 Part 3
72) Veronica, the marketing manager of QRS Children’s Furniture, is designing a new label for the company’s line of highchairs. The two key aspects of the label that she is working on are the assembly instructions and the simple usage […]
978-1260157789 Chapter 9 Part 2
48) Lever Brothers, a worldwide leader in consumer products, follows a brand strategy in its personal care division with nine brands (AXE, Dove, Lifebuoy, Lux, Ponds, Rexona, Sunsilk, Signal, and Vaseline) that operate independently of one another. This is an […]
978-1260157789 Chapter 9 Part 1
Marketing Management, 3e (Marshall) Chapter 9 Build the Brand 1) The three customer brand roles include conveying information about a product, educating the customer about the product, and reassuring the customer in the purchase decision. Answer: TRUE Explanation: Whether the […]
978-1260157789 Chapter 8 Part 3
71) For products designed for business markets, market testing is ________. A) identical to the testing in B2C market B) smaller in scope and involves fewer individuals and companies C) larger in scope and involves more individuals and companies D) […]
978-1260157789 Chapter 8 Part 2
49) During the decline phase of the product life cycle, ________. A) promotion is focused on product awareness B) companies boost customer service efforts to keep up with product C) channel members cease to support the product D) the product […]
978-1260157789 Chapter 8 Part 1
Marketing Management, 3e (Marshall) Chapter 8 Product Strategy and New Product Development 1) The essential component in delivering value is the product price. Answer: FALSE Explanation: The essential component in delivering value is the product experience, which is why it […]
978-1260157789 Chapter 7 Part 3
68) Once market segments have been defined and analyzed and target markets have been selected for development, the firm must turn its attention to creating, communicating, delivering, and exchanging offerings that have value to the target markets. This process is […]
978-1260157789 Chapter 7 Part 2
46) The ________ race and ethnicity market segment is about 12 percent of the U.S. population and is not growing rapidly. A) African-American B) Hispanic C) Asian-American D) Caucasian E) Indian-American Answer: A Explanation: African-Americans account for slightly more than […]
978-1260157789 Chapter 7 Part 1
Marketing Management, 3e (Marshall) Chapter 7 Segmentation, Target Marketing, and Positioning 1) One of the basic principles behind segmentation is that subgroups of customers can be identified on some basis of similarity. Answer: TRUE Explanation: One of the principles behind […]
978-1260157789 Chapter 6 Part 3
86) Karla bought her dress for the recital not because she liked the color and style, but because it made her feel good about herself, and she needed that confidence before performing. This represents the importance of the ________ aspect […]
978-1260157789 Chapter 6 Part 2
52) Selective ________ tends to reinforce existing attitudes and creates a real challenge for marketers trying to overcome negative beliefs and attitudes since people are less likely to be aware of or retain information to the contrary. A) awareness B) […]
978-1260157789 Chapter 6 Part 1
Marketing Management, 3e (Marshall) Chapter 6 Understand Consumer and Business Markets 1) Delivering value to the customer is the core of marketing. Answer: TRUE Difficulty: 1 Easy Topic: The Concept of Customer Value Learning Objective: 06-01 Understand the value of […]
978-1260157789 Chapter 5 Part 3
70) The marketing ________ is a comprehensive system providing managers with up-to-the- minute information, including data such as actual sales versus forecast and progress on marketing plan objectives. A) accelerator B) matrix C) dashboard D) equation E) strategy Answer: C […]
978-1260157789 Chapter 5 Part 2
48) Bjorn felt that the focus groups did not give him enough quantitative information to make a decision, so he directed his managers to conduct surveys online and look for secondary research. Which characteristic of Big Data is Bjorn trying […]
978-1260157789 Chapter 5 Part 1
Marketing Management, 3e (Marshall) Chapter 5 CRM, Big Data, and Marketing Analytics 1) Positioning customer relationship management (CRM) as a comprehensive business model provides the impetus for top management to properly support it over the long run. Answer: TRUE Explanation: […]
978-1260157789 Chapter 4 Part 3
72) An advantage of secondary data over primary data is that they ________. A) provide specific answer to a research problem B) are less expensive C) fit the research problem exactly D) have high validity regardless of the methodology used […]
978-1260157789 Chapter 4 Part 2
48) The owners of Tyrell’s Tattoo Shop are interested in determining the nature of the relationship between their clients’ professional occupation and the number of tattoos that individuals have. In this case, which research will result in the most appropriate […]
978-1260157789 Chapter 4 Part 1
Marketing Management, 3e (Marshall) Chapter 4 Market Research Essentials 1) A major problem for most managers today is having too little information. Answer: FALSE Explanation: A significant problem for most managers today is not having too little information but having […]
978-1260157789 Chapter 3 Part 3
72) The marketing manager at Little Red Architects, a firm that specializes in the design of school buildings, discovered a glitch in the software that the firm uses. As a result, some of its most recent projects will come in […]
978-1260157789 Chapter 3 Part 2
48) The Hernandez brothers manufacture trailers that are used by lawn service companies. The company was started in Texas by their father with one production site and four sales and service locations. Since the sons took over, they have expanded […]
978-1260157789 Chapter 3 Part 1
Marketing Management, 3e (Marshall) Chapter 3 Elements of Marketing Strategy, Planning, and Competition 1) From a customer’s perspective, value is the ratio of the bundle of benefits a customer receives from an offering compared to the costs incurred by the […]
978-1260157789 Chapter 2 Part 3
72) Delxen Inc., a multinational company, uses the same prices for all its products globally. This type of pricing is called ________. A) going-rate price B) one world price C) local market condition price D) transfer price E) cost-based price […]
978-1260157789 Chapter 2 Part 2
48) Herbie recently read that Crane Airways of Japan, Kestrel Airlines of Germany, Heron Air of Australia, and Egret Airways of India have code sharing partnership, which allows passengers to fly on any of the airlines, share frequent flyer miles, […]
978-1260157789 Chapter 2 Part 1
Marketing Management, 3e (Marshall) Chapter 2 Marketing Foundations: Global, Ethical, Sustainable 1) Businesses are not confined to a local market due to improved distribution, sophisticated communication tools, product standardization, and the Internet. Answer: TRUE Explanation: From large multinationals to small […]
978-1260157789 Chapter 1 Part 3
69) Claire and her mother are both in marketing positions. Claire’s job is satisfying to her primarily because it gives her a flexible schedule and pays well so she can take vacations with her friends. Her mother chose a job […]
978-1260157789 Chapter 1 Part 2
43) The marketing concept was first articulated in the Annual Report of ________. A) Ford Motor Company B) AT&T C) RCA D) General Motors E) General Electric Answer: E Explanation: General Electric’s 1952 Annual Report is often cited as the […]
978-1260157789 Chapter 1 Part 1
Marketing Management, 3e (Marshall) Chapter 1 Marketing in Today’s Business Milieu 1) A commonly held misconception about marketing is that it is all about advertising and selling. Answer: TRUE Explanation: A commonly held misconception about marketing is that it is […]