72) Delxen Inc., a multinational company, uses the same prices for all its products globally. This
type of pricing is called ________.
A) going-rate price
B) one world price
C) local market condition price
D) transfer price
E) cost-based price
73) Prices of products are often higher in a foreign country than the home country due to
transportation charges, taxes, tariffs, and exchange rate fluctuations. This change in price from
home country to foreign country is referred to as ________.
A) price escalation
B) price scaling
C) cost-plus pricing
D) cost-based pricing
E) market price
74) Charging a price that is lower than actual costs or less than the company charges in its home
market is called ________.
A) gray marketing
B) price fixing
C) dumping
D) compensation trading
E) offset pricing
75) When distributors do not have authorization from manufacturers but divert products from
low-price markets and sell them in high-price markets, they are practicing ________.
A) gray market distribution
B) price fixing
C) dumping
D) compensation trading
E) offset pricing
76) ________ encompasses a societal and professional standard of right and fair practices that
are expected of marketing managers in their oversight of strategy formulation, implementation,
and control.
A) Marketing ethics
B) Price fixing
C) Social responsibility
D) Accreditation
E) Personal selling
77) ________ is the net benefits (or costs) associated with a product or service, and it is affected
by the buyer’s trust that the company will keep its promises.
A) Value
B) Outlay
C) Exchange
D) Accreditation
E) Gain
78) Perdue found that one of its chicken products may have been contaminated with bacteria, so
it pulled it off the shelves and instituted a recall. This potential ethical issue was associated with
which element of the marketing mix?
A) product
B) price
C) distribution
D) marketing communications
E) promotion
79) Latosha was thrilled when she found a low-cost airfare to Moscow, but she was not happy
when she bought the tickets and realized there were hundreds of dollars in added fees. Which
element of the marketing mix was impacted?
A) product
B) price
C) distribution
D) marketing communications
E) promotion
80) What area in marketing presents the most ethical challenges?
A) product
B) price
C) distribution
D) marketing communications
E) promotion
81) The American Marketing Association’s code of ethics speaks to six primary ethical values:
honesty, responsibility, fairness, respect, transparency, and ________.
A) social conscience
B) loyalty
C) consumer-orientation
D) sustainability
E) citizenship
82) In the 1930s, companies and consumers began to realize that utilizing resources efficiently
and effectively was good for society and beneficial to business. This grew into the ________
movement.
A) direct investment
B) profitability
C) consumer-orientation
D) green
E) active citizen
83) The text discusses the triple bottom line metric, and outlines an approach to consider the
impact of TBL in marketing management. This includes people, planet, and ________.
A) community
B) environment
C) product
D) profit
E) promotion
84) Starbucks has been successful in developing “ethically sourced” coffee that is socially
responsible and environmentally safe. This demonstrates which element of TBL?
A) people
B) planet
C) product
D) profit
E) promotion
85) Explain the difference between foreign marketing, international marketing, and global
marketing.
86) Describe the following key regional market zones: European Union, MERCOSUR, NAFTA,
and ASEAN. What countries do they include, what benefits do they have, and have they been
successful?
87) Compare and contrast the various strategies for entering new global markets: exporting,
licensing, franchising, strategic alliances, and direct foreign investment. Give examples of when
each strategy would be best utilized.
88) Define the terms direct product extension, product adaptation, and product invention. Give
an example of each.
89) What are the Six Cs of channel strategy? Give examples showing how each of these can
impact channel partner decisions.
90) Explain the concept of the triple bottom line. How is this relevant to marketing?