Experience Communication, 2e (Child)
Chapter 7 Mediated Communication and Social Media
1) Social science research has demonstrated that people who are exposed to a great deal of media
violence frequently demonstrate aggressive or violent behavior.
2) Your friend Inga reads a number of beauty magazines. The women pictured in them tend to be
very slender, and they wear the latest fashions. Inga routinely complains about her weight, and she
sometimes diets and exercises to excess. This is an example of the way media consumption can
affect body image.
3) Philip and Che watch the evening news together every night, and they routinely view television
programs that deal with events all over the world. It is likely that they will be more sensitive than
most people are to other cultures.
4) Early television programs that included African Americans cast them in secondary roles, with
white, middle-class men and women in the primary roles. These depictions tended to perpetuate
stereotypes.
5) Your parents tend to call you when they know you’re at work and they leave voice-mail
messages. Sometimes they e-mail you instead. They rarely talk to you when you call, and they do
not like to send text messages. We may conclude that they prefer synchronous communication.
6) You love being around people, talking to them, and hearing what they have to say. When you go
to stay with your grandmother, you can still connect with all your friends through social media,
and you spend a lot of time online. Your grandmother, who is shy, has an e-mail account but would
never consider having a Facebook account. She says it would make her feel too exposed. The
differences between you and your grandmother illustrate the uses and gratifications theory.
7) Uses and gratifications theorists view social media as negative.
8) In part because of communication technology and the social media, intercultural
communication is more important today than it was 30 years ago.
9) CMC (computer-mediated communication) relationships develop more slowly than do
face-to-face relationships.
10) People are more likely to use social media to seek out new relationships than to maintain
current relationships.
11) Which item below is NOT a form of mediated communication?
A) television
B) newspapers
C) e-mail
D) face-to-face
12) Which item below is NOT a reason cited for studying mediated communication?
A) to help you understand how the messages that surround us influence behavior and shape culture
B) to teach you how to control others through mediated messages
C) to improve your own mediated interactions
D) to help you become a more critical consumer of the mediated messages you encounter
13) The distinguishing feature of computer-mediated communication (CMC) is that it relies on
A) networked computer environments.
B) newspapers and magazines to distribute information.
C) airwaves to convey messages on TV and radio.
D) cable to distribute information.
14) All of the following are examples of media convergence EXCEPT
A) newspapers establishing an online version.
B) TV programs inviting the public to vote by tweeting.
C) news reporters posting stories on blogs while also reporting them on radio.
D) political commentators who hold opposite views debating an issue.
15) The ways in which different technologies have evolved to perform similar tasks is referred to
as
A) media convergence.
B) mediated communication.
C) mass media.
D) gatekeeping.
16) The striking result of a 2016 Nielsen report on mass media use in the United States was that
Americans spend more time
A) consuming media than they do working at their jobs.
B) texting than they do driving.
C) reading and writing than they do watching TV.
D) on their smartphones than they do sleeping.
17) Many people who research media violence hypothesize that TV, films, and video games
A) can make violent people less tolerant of violence.
B) desensitize viewers to violence.
C) have little impact on behavior.
D) are a good outlet for people who might otherwise become violent.
18) Which statement about media effects is NOT supported by research?
A) Individuals who consume great amounts of mass media become dissatisfied with how they
look.
B) Individuals who consume great amounts of mass media become more likely to develop eating
disorders.
C) Adults who watch a variety of programming are more fearful than those who watch the news
only.
D) Children who consume great amounts of mass media have higher IQs.
19) Gatekeeping is the process of
A) determining what news, information, or entertainment will reach a mass audience.
B) shaping the way topics are presented.
C) telling us what we ought to be thinking.
D) persuading an audience to buy one product and reject another.
20) Facebook undertook a gatekeeping activity that stirred up a great deal of controversy when it
A) influenced the news feeds of thousands of users.
B) charged different fees to members of various demographic groups.
C) lifted its ban on certain types of postings.
D) collaborated with YouTube to provide politically biased educational video feeds.
21) How does gatekeeping work in the era of modern media?
A) Large, traditional news sources still control the majority of gatekeeping functions.
B) News shared by individual posters is more reliable than news from media outlets.
C) Gatekeeping requires the use of electronic communication.
D) Individual social media users have a great deal of gatekeeping power.
22) When CNN’s multipart investigative TV series Diversity in America actively sought to
broaden the amount of concern about diversity, that programming was an example of
A) gatekeeping.
B) agenda-setting.
C) challenging norms.
D) perpetuating stereotypes.
23) Which is an example of someone addressing agenda setting during the 2016 election?
A) Donald Trump claiming the media was reporting with a liberal bias against him.
B) Bernie Sanders claiming to be a socialist in his views.
C) Hillary Clinton referencing her experience in international politics.
D) Donald Trump speaking to laid-off factory workers in the Midwest.
24) TV shows portraying members of certain demographic groups in roles not usually associated
with them are
A) perpetuating stereotypes.
B) disrespecting privacy.
C) cultivating violence.
D) challenging norms.
25) Which is the best example of the cultivation effect?
A) People who watch a lot of TV violence tend to perceive the world as a dangerous place.
B) People with limited access to media tend to have a distorted view of reality.
C) Exposure to TV news shows cultivates a balanced view of current events.
D) Even light TV and media use can cultivate an attitude of indifference about current events.
26) The likelihood that the TV program The Secret Life of the American Teenager might make
teenagers avoid talking to parents and doctors truthfully about sex is an example of
A) gatekeeping.
B) media convergence.
C) cultivation effect.
D) privacy turbulence.
27) Media literacy refers to the ability to
A) think critically about mediated messages and how they influence us.
B) explain how media functions in our society.
C) participate actively with a wide variety of computer-mediated methods.
D) work in mass media as on-air talent or in production.
28) Recent changes in technology have
A) reduced the variety of information presented through mass media.
B) decreased the number of mass media outlets.
C) eliminated the influence of corporate sponsors of mass media.
D) increased the difficulty of evaluating the truthfulness of mass media messages.
29) Which statement about media is FALSE?
A) Because the technology used to produce media messages has become less expensive, almost
anyone can produce mass media content.
B) Citizen journalists are required to meet the same high ethical standards for news production as
professional journalists.
C) Citizen journalists produce some of the most popular Internet videos, accessed by thousands of
people each day on YouTube and Vimeo.
D) The large volume of messages disseminated on YouTube, Facebook, Twitter, and other
message boards makes the task of finding accurate, unbiased information all the more challenging.
30) Which of the following is an example of asynchronous communication?
A) instant messaging
B) online chat
C) social media websites
D) cell phone conversations
31) Platforms using websites and applications that allow people to connect and interact with
others worldwide through the exchange of user-generated content are collectively known as
A) social media.
B) media archives.
C) traditional media.
D) media convergence.
32) Since 2009 the most popular social media site is
A) YouTube.
B) Facebook.
C) Google.
D) Vimeo.
33) Which of the following is a social media fact?
A) Less than half of Internet users have their own social networking site profile.
B) Young adults ages 18-29 use social media less than other groups.
C) Daily use of social media is the same across various platforms.
D) Facebook was originally designed exclusively for college students.
34) A social media type common on YouTube in which users share information in a video diary
format is known as
A) vlogs.
B) microblogs.
C) social networking sites.
D) blogs.
35) Twitter is the
A) most popular microblogging venue.
B) most popular place where vlogging occurs.
C) most popular social networking website.
D) best way to keep in touch with friends.
36) MySpace.com, Blogger.com, Tumblr.com, WordPress.com, and LiveJournal.com are all
examples of
A) vlogs.
B) microblogs.
C) blogs.
D) chat rooms.
37) Which of the following is a disadvantage of social media?
A) Real-time updates are difficult to provide.
B) Limited numbers of devices are available for sending and receiving.
C) Most people find the sites difficult to navigate.
D) Messages sometimes are distributed to a broader audience than the user intended.
38) Social media are called “boundary-crossing media” because they
A) span communication contexts.
B) cross intercultural borders.
C) are used by both young and old.
D) are a bridge from the old media to the new media.
39) The uses and gratifications theory hypothesizes that people
A) use social media primarily for sexual pleasure.
B) who are socially anxious avoid social media entirely.
C) use social media to satisfy their own needs and desires.
D) who are extroverted find limited gratification in social media.
40) Uses and gratifications theory contends that
A) social media use is detrimental to extroverts.
B) introverts make the most use of social media.
C) social media use can benefit people of many varied personality types.
D) people with social anxiety avoid frequent social media interactions.
41) Which social media users are most driven by personal gain?
A) protective users
B) self-centered users
C) unworried users
D) sharing users
42) Utilitarian users
A) have a purpose for everything they post.
B) share information freely to connect with others.
C) use caution not to reveal too much about themselves.
D) try to anticipate all possible consequences before posting anything.
43) Early opinions about CMC (computer-mediated communication) suggested that it was an
impersonal and unrewarding way to develop a relationship. Joseph Walther debunked this early
opinion with his
A) hyperpersonal perspective.
B) self-fulfilling prophecy perspective.
C) uses and gratifications perspective.
D) protective-user perspective.
44) The view that CMC (computer-mediated communication) is often more rewarding than
physically interacting with another person is known as
A) hyperpersonal perspective.
B) synchronous communication.
C) uses and gratification theory.
D) self-centered usage.
45) If you blog about your eating disorder and visit websites where you offer support to others with
the same malady, you are using social media as a means of
A) global communication.
B) public relations communication.
C) health communication.
D) organizational communication.
46) Which of the following statements about the relationship between CMC (computer-mediated
communication) and interpersonal communication is FALSE?
A) Many young adults connect with their parents through social media.
B) CMC establishes stronger friendships than does traditional face-to-face contact.
C) New mothers are more likely than new fathers to turn to social media to share the experience of
transitioning to parenthood.
D) In families that tend toward secretiveness, children tend to reject parental requests for Facebook
access.
47) In communication privacy management (CPM) theory, stipulations for specifically who can
access a person’s private information are classified as
A) linkage rules.
B) permeability rules.
C) co-ownership rules.
D) hyperpersonal rules.
48) Amabel told Menchie not to share a link to her personal information on a social media account
without asking her first, but Menchie posted the link on a public forum anyway. This is an example
of
A) privacy turbulence.
B) global communication.
C) agenda-setting.
D) media convergence.
49) Companies have been known to use Facebook in all of the following ways EXCEPT
A) to check you out and see if your profile is consistent with your answers in the interview.
B) to fire you when you make a negative crack about the company or a supervisor.
C) to encourage teamwork on a company project.
D) to edit out negative comments others make about the company’s products.
50) According to the idea of self-presentation, personal social media posts among friends
A) are backstage interactions.
B) take place onstage.
C) should follow the same guidelines as professional posts.
D) cannot legally be accessed by employers.