Archives: Quiz

Moving average forecasts with a larger number of observations are more responsive than those with a smaller number of observations. One of the most important trends in companies today is competition based on time. Answer: True The Delphi method of […]

The projected available quantity row in an MPS record keeps track of how many units are available at the beginning of each time period. Outsourcing instead of pursuing vertical integration is often a good strategic option for a firm using […]

The aggregate plan is usually updated and reevaluated monthly by the operations group. Economic feasibility is the degree to which the job adds value and the cost of performing the job done are profitable for the company. Answer: True Essay […]

The backlog at a work center increases when the work center receives more work than it finishes. The reorder point is used in determining the order quantity in the periodic review system. Answer: False In six-sigma programs, individuals are given […]

Disadvantages of globalization include political risks for countries with unstable governments. The amount of outsourcing in industry is increasing. Answer: True CPFR is an iterative process. Answer: True Gross requirements for finished products are taken from the order entry file. […]

Aggregate planning, master production scheduling, and rough-cut capacity affect a select area of the organization. Sensitivity reports show what will happen if certain problem parameters are changed from their current values. Answer: True If OT = the mean observed time, […]

If customer service is important to the company, average job lateness is probably a more relevant measurement than average job tardiness. A small range and large standard deviation imply that data observations are closely clustered around the mean. Answer: False […]

Suppose that you are using the three-period simple moving average method to forecast sales, and sales have been increasing by 10% every period. Then your forecasts will be lower than the actual sales. A common practice of scenario analysis is […]

Suppose that Sally’s company uses exponential smoothing to make forecasts. Further suppose that last period’s demand forecast was for 20,000 units and last period’s actual demand was 21,000 units. Sally’s company uses a smoothing constant (α) equal to 40%. What […]

Companies use a single lot-sizing technique to standardize processes. With Excel Solver, the range for the Changing Cells box must be entered with absolute references ($ signs). Answer: False At Wal-Mart, to maximize customer comfort and enjoyment, layouts are designed […]

A cycle is typically the most difficult data pattern to predict. The first level of capacity planning is at the strategic level. Answer: True Job design ensures that each employee’s activities are closely timed. Answer: False Group Technology has the […]

A feasible solution to an optimization problem is a particular combination of decision variables that satisfies some of the constraints. Spreadsheet flexibility implies that the user should enter each input only once in the model. Answer: True The explosion process […]

Crossdocking eliminates the receiving and shipping functions of a distribution warehouse while still performing its storage and order picking functions. For projects whose activities have probabilistic time estimates, the probability of completing the project in a specified amount of time […]

With probabilistic time estimates for activities, (m) denotes the mean time. ‘Job enrichment’ is an approach in which workers are given a larger portion of the total task to do. Answer: False The objective of supply chain management is to […]

Studies have shown that combining forecasts can lead to forecast accuracy that is better than that of the individual forecasts. Companies that compete based on flexibility often cannot compete on cost. Answer: True A process can be considered in a […]

A control chart is a schematic diagram of the sequence of steps involved in an operation or process. JIT considers waste anything that does not add value. Answer: True Federal Express subcontracts its work overload to other firms during peak […]

Attributes are the most desirable level for brand positioning because competitors can easily copy attributes. The major activity in strategic planning is business portfolio analysis, whereby management evaluates the products and businesses that make up the company. Answer: TRUE Shopper […]

Postpurchase behavior is the stage of the buyer decision process in which consumers take further action after purchase, based on their satisfaction or dissatisfaction. If demand changes greatly with price, the demand is inelastic. Answer: FALSE The business marketer normally […]

Companies in several industries have recognized the buying power of the LGBT segment of the U.S. population and have begun explicitly targeting these consumers with gay-specific ads and marketing efforts. Operating control involves checking ongoing performance against the annual plan […]

In the customer sales force structure, each salesperson is assigned to an exclusive geographic area and sells the company’s full line of products or services to all customers in that territory. A service refers to an activity, benefit, or satisfaction […]

A target market consists of a set of buyers who share common needs or characteristics that the company decides to serve. A seasonal discount is a price reduction to buyers who buy merchandise while the products are in season. Answer: […]

The Children’s Online Privacy Protection Act requires online operators targeting children to post privacy policies on their sites and notify parents about any information they are gathering and obtain parental consent before collecting information from children under age 13. Mass […]

Children exert little influence on family buying decisions. A community shopping center contains between 15 and 50 retail stores. Answer: TRUE Only citizens are part of the consumerism movement. Answer: FALSE Personality is a person’s pattern of living as expressed […]

To increase its ‘share of customer,” a firm concentrates on retaining as many customers as possible over its lifetime. Value-based pricing uses the sellers’ perception of value as the key to pricing. Answer: FALSE In the general needs description of […]

A company’s product mix has four important dimensions: width, length, depth, and consistency. Companies are increasingly adopting high-commission plans to make sure that salespersons are motivated to build long-term relationships with customers. Answer: FALSE A company that makes marketing decisions […]

Marketers must increasingly consider the special needs of traditional households because this segment of the population is growing more rapidly than nontraditional households. In the follow-up stage of the selling process, the salesperson asks the customer for an order. Answer: […]

Acquisition involves the purchase of a whole company, a patent, or a license to produce someone else’s product. Millennials comprise the most financially affluent group in America today. Answer: FALSE Off-price retailers pay regular wholesale prices for their merchandise but […]

For most marketers, customer relationship management is exclusively a matter of customer data management. Marketing researchers can conduct their own searches of secondary data sources by using mail questionnaires and interviewing individuals. Answer: FALSE Blair Housewares wants to add new […]

Company growth through diversification involves offering modified or new products to the company’s current markets. Individual marketing is also known as one-to-one marketing, mass customization, and markets-of-one marketing. Answer: TRUE Concept testing works best with people who are familiar with […]

Good service recovery can turn angry customers into loyal ones. Competitive marketing intelligence is the systematic collection and analysis of publicly available information about consumers, competitors, and developments in the marketplace. Answer: TRUE A marketing Web site interacts with consumers […]

Branded community Web sites are designed to present brand content that engages consumers and builds closer customer relationships rather than to sell the company’s products directly. Buzz marketing involves cultivating opinion leaders and getting them to spread information about a […]

Within a hotel renowned for its superior service, one registration-desk employee may be cheerful and efficient, whereas another may be irritable and slow. This exemplifies service consistency. The societal marketing concept calls on marketers to balance consumer wants and desires, […]

UNASUR is the economic community of South American nations. The benefits of e-procurement include access to new suppliers, lower purchasing costs, and more time-efficient order processing and delivery. Answer: TRUE Prices have a direct impact on a firm’s bottom line. […]

A company’s channel decisions directly affect the prices of its products. Gender segmentation has long been used in clothing, cosmetics, toiletries, and magazines. Answer: TRUE Demographic segmentation divides buyers into segments based on their knowledge, attitudes, uses, or responses concerning […]

New World Food Supplements continuously seeks real product and marketing improvements for its line of vitamin and protein supplements. This information indicates that New World is involved in consumer-oriented marketing. Although television advertising has high absolute costs, its cost per […]

Online flash sales are used to create buying urgency and make buyers feel lucky to have gotten in on the deal. The EU acts as an umbrella organization that oversees GATT and mediates global disputes. Answer: FALSE Alternative evaluation is […]

Large-scale advertising conveys a positive message about the seller’s size, popularity, and success. A management information system assesses information needs, develops needed information, and helps decision makers use the information. Answer: TRUE In an automated warehouse, orders are fed directly […]

The simplest way to enter a foreign market is through direct investment. The American marketing system never has been accused of poorly serving disadvantaged consumers. Answer: FALSE Corporate identity materials help create a corporate identity that the public immediately recognizes. […]

Mass marketing involves identifying market segments, selecting one or more of them, and developing products and marketing programs tailored to each. Unsought products are products that the customer usually buys frequently, immediately, and with a minimum of comparison and buying […]

The marketing mix refers to the set of marketing tools the firm uses to implement its marketing strategy. Using value-based pricing, a marketer would not design a product and marketing program before setting the price. Answer: TRUE Green retailing yields […]

Commercial sources of information typically legitimize and evaluate products for buyers. The direct mail medium has very low cost per exposure. Answer: FALSE The introduction of new technologies is equally beneficial to all industries. Answer: FALSE Professional athletes such as […]

Superstores are much larger than regular supermarkets and offer a large assortment of routinely purchased food products, nonfood items, and services. You receive a text message on your phone from Upscale Furnishings about an upcoming sale on custom furniture. Upscale […]

In some markets, competitors live in relative harmony. Intermodal transportation refers to the combination of two or more modes of transportation. Answer: TRUE Companies seldom solicit ideas from customers during the idea generation stage of product development. Answer: FALSE Good […]

A particular firm added three new products earlier this year to increase variety for customers. Two of the products failed to reach the minimal sales quota. Which of the following is LEAST likely to have been the cause of their […]

________ marketing is more suited for products that vary in design. A) Mass B) Local C) Direct D) Differentiated E) Individual A gym equipment manufacturer encourages customers to become members of the firm’s Web site. Membership provides customers with exercise […]

In response to price cuts from competitors, a cereal company with several more expensive and higher quality cereals introduced a lower-priced option to its product line. This is an example of which of the following responses to a competitor’s price […]

Ralph Goldsmith works for Zenith Inc., a leading cosmetic company based in Illinois. At Zenith, Ralph’s primary responsibility revolves around digging deeply into customer data to gain valuable insights about customer needs, motives, and attitudes. This data is, in turn, […]

At the most basic level of environmental sustainability, a company can practice ________. A) pollution prevention B) product stewardship C) beyond greening activities D) new clean technology E) sustainability vision Which of the following is the first step in the […]

________ are a type of limited-service wholesaler who carries a limited line of semiperishable merchandise (such as milk, bread, and snack foods), which is sold for cash as deliveries are made to supermarkets, small groceries, or hotels. A) Industrial distributors […]

Some consumers worry that they will be affected by marketing messages without even knowing it. They are concerned about ________. A) alternative evaluation B) subliminal advertising C) selective retention D) cognitive dissonance E) selective communication Which of the following is […]