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978-1285073040 Apple Case
Case 2 Lecture Notes Apple’s Winning Marketing Strategy Case 2 Apple’s Winning Marketing Strategy* Synopsis: Few companies have been able to master the arts of product innovation, a “cool” brand image, and customer evangelism like Apple. After nearly collapsing under […]
978-1285073040 Case BP
Case 8 Lecture Notes BP Struggles to Repair Its Tarnished Reputation Case 8 BP Struggles to Repair Its Tarnished Reputation* Synopsis: In the wake of the Deepwater Horizon disaster in the Gulf of Mexico, BP faces a monumental task in […]
978-1285073040 Case Chevrolet
Case 9 Lecture Notes Chevrolet: 100 Years of Product Innovation Case 9 Chevrolet: 100 Years of Product Innovation* Synopsis: This case examines Chevrolet’s history of product innovation, branding strategy, and successful product mix in connection with its relationship to parent […]
978-1285073040 Case Gillette
Case 16 Lecture Notes Gillette: Why Innovation May Not Be Enough Case 16 Gillette: Why Innovation May Not Be Enough* Synopsis: Gillette has long been known for innovation in both product development and marketing strategy. In the highly competitive, but […]
978-1285073040 Case Groupon
S w 8B12M004 Teaching Note GROUPON Sayan Chatterjee, Sarah O’Keeffe and Alison Streiff wrote this teaching note as an aid to instructors in the classroom use of the case Groupon, No. 9B12M004. This teaching note should not be used in […]
978-1285073040 Case IKEA
Case 17 Lecture Notes IKEA Slowly Expands Its U.S. Market Presence Case 17 IKEA Slowly Expands Its U.S. Market Presence* Synopsis: IKEA is known around the world for its stylish, quality, and low-cost furniture and home furnishings. The company’s success […]
978-1285073040 Case IndyCar
Case 12 Lecture Notes IndyCar: Seeking a Return to Motorsports’ Fast Lane © 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Case 12 […]
978-1285073040 Case Mattel
Case 6 Lecture Notes Mattel Confronts Its Marketing Challenges Case 6 Mattel Confronts Its Marketing Challenges* Synopsis: As a global leader in toy manufacturing and marketing, Mattel faces a number of potential threats to its ongoing operations. Like most firms […]
978-1285073040 Case Mistine
Case 7 Lecture Notes Mistine: Direct Selling in the Thai Cosmetics Market Case 7 Mistine: Direct Selling in the Thai Cosmetics Market* Synopsis: This case summarizes the growth of Better Way (Thailand) and its highly successful Mistine brand of cosmetics. […]
978-1285073040 Case Monsanto
Case 3 Lecture Notes Monsanto Balances the Interests of Multiple Stakeholders © 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Case 3 Monsanto […]
978-1285073040 Case NASCAR
Case 11 Lecture Notes NASCAR: Can’t Keep a Good Brand Down Case 11 NASCAR: Can’t Keep a Good Brand Down* Synopsis: This case discusses NASCAR’s successful branding strategy and how it became one of the top sports in America. The […]
978-1285073040 Case Netflix
Case 15 Lecture Notes Netflix Fights to Stay Ahead of a Rapidly Changing Market © 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. […]
978-1285073040 Case Starbucks
S w 8B09A02 Teaching Note TROUBLE BREWS AT STARBUCKS Lauranne Buchanan and Carolyn J. Simmons wrote this teaching note as an aid to instructors in the classroom use of the case Trouble Brews At Starbucks, No. 9B09A002. This teaching note […]
978-1285073040 Case Sushilicious
S w 8B11A035 Teaching Note SUSHILICIOUS: STANDING OUT IN A CROWDED FIELD Ken Mark wrote this teaching note under the supervision of Professors Dante Pirouz and Raymond Pirouz as an aid to instructors in the classroom use of the case […]
978-1285073040 Case Wyndham
Case 10 Lecture Notes Wyndham Worldwide Adopts a Stakeholder Orientation Marketing Strategy Case 10 Wyndham Worldwide Adopts a Stakeholder Orientation Marketing Strategy* Synopsis: From its founding in 1981, Wyndham Worldwide has emerged as a global powerhouse in the lodging, timeshare, […]
978-1285073040 Case Zappos
Case 13 Lecture Notes Zappos: Delivering Happiness Case 13 Zappos: Delivering Happiness* Synopsis: This case examines Zappos’ unique marketing strategy and corporate culture, both of which focus on delivering happiness to the company’s varied stakeholders. Despite a few stumbles along […]
978-1285073040 Chapter 1 Internet Exercise Comments
© 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Chapter 1 Marketing in Today’s Economy Exercise 1.1 CarsDirect http://www.carsdirect.com 1. Explore the CarsDirect […]
978-1285073040 Chapter 1 Solution Manual
Chapter 1 Lecture Notes Marketing in Today’s Economy Chapter 1: Marketing in Today’s Economy Chapter Outline I. Introduction A. Beyond the Pages 1.1 reviews the challenges associated with marketing products in mature industries. Commoditization is a consequence of mature industries, […]
978-1285073040 Chapter 10 Internet Exercise Comments
Chapter 10 Developing and Maintaining Long-Term Customer Relationships Exercise 10.1 Blue Cross Blue Shield http://www.bcbs.com 1. How does Blue Cross Blue Shield use its website to build relationships with customers? One thing that students should notice immediately is that Blue […]
978-1285073040 Chapter 10 Solution Manual
Chapter 10 Lecture Notes Developing and Maintaining Long-Term Customer Relationships Chapter 10: Developing and Maintaining Long-Term Customer Relationships Chapter Outline I. Introduction A. Beyond the Pages 10.1 explains how 1-800-Flowers.com has developed a comprehensive understanding of its customers. B. All […]
978-1285073040 Chapter 2 Internet Exercise Comments
Chapter 2 Strategic Marketing Planning Exercise 2.1 Viacom http://www.viacom.com 1. Identify Viacom’s strategic business units. What are the major competitive advantages of each SBU? Students are likely to be surprised by the vast number of SBUs owned by Viacom. Though […]
978-1285073040 Chapter 2 Solution Manual
Chapter 2 Lecture Notes Strategic Marketing Planning Chapter 2: Strategic Marketing Planning Chapter Outline I. Introduction A. Beyond the Pages 2.1 discusses the history and phenomenal success of Redbox. B. Although the process of strategic marketing planning can be complex […]
978-1285073040 Chapter 3 Internet Exercise Comments
Students are likely to argue that the Red Cross is very customer-oriented. In addition to areas devoted to the agency and its services, the website also offers a “store” and information related to community-based activities. Chapter 3 Collecting and Analyzing […]
978-1285073040 Chapter 3 Solution Manual
Chapter 3 Lecture Notes Collecting and Analyzing Marketing Information Chapter 3: Collecting and Analyzing Marketing Information Chapter Outline I. Introduction A. Beyond the Pages 3.1 discusses the challenges and opportunities of marketing to baby boomers. B. The purpose of the […]
978-1285073040 Chapter 4 Internet Exercise Comments
Chapter 4 Developing Competitive Advantage and Strategic Focus Exercise 4.1 Apple http://www.apple.com 1. Apple is consistently rated as one of the world’s most innovative companies. What evidence to this effect do you see on the website? How has Apple translated […]
978-1285073040 Chapter 4 Solution Manual
Chapter 4 Lecture Notes Developing Competitive Advantage and Strategic Focus Chapter 4: Developing Competitive Advantage and Strategic Focus Chapter Outline I. Introduction A. Beyond the Pages 4.1 discusses innovation as one of the key competitive advantages of the twenty-first century. […]
978-1285073040 Chapter 5 Internet Exercise Comments
Chapter 5 Customers, Segmentation, and Target Marketing Exercise 5.1 iVillage http://www.ivillage.com 1. Describe the markets that iVillage appears to be targeting. What variables are being used to segment these markets? Students should be able to offer specific evidence from the […]
978-1285073040 Chapter 5 Solution Manual
Chapter 5 Lecture Notes Customers, Segmentation, and Target Marketing Chapter 5: Customers, Segmentation, and Target Marketing Chapter Outline I. Introduction A. Beyond the Pages 5.1 discusses how firms use data mining to discover unseen patterns in customer buying behavior. B. […]
978-1285073040 Chapter 6 Internet Exercise Comments
Chapter 6 The Marketing Program Exercise 6.1 FedEx Supply Chain Services http://www.fedex.com/us/supply-chain 1. What services does FedEx provide that would assist firms in their distribution and supply chain efforts? The product (service) portfolio of supply chain services includes 1) FedEx […]
978-1285073040 Chapter 6 Solution Manual
Chapter 6 Lecture Notes The Marketing Program Chapter 6: The Marketing Program Chapter Outline I. Introduction A. Beyond the Pages 6.1 discusses the marketing program at Barnes & Noble and how it compares to its chief rival, Amazon.com. B. The […]
978-1285073040 Chapter 7 Internet Exercise Comments
Chapter 7 Branding and Positioning Exercise 7.1 Procter & Gamble http://www.pg.com/en_US/brands/all_brands.shtml 1. Review the U.S. product categories and brands offered by Procter & Gamble. How many of these brands are currently in your household? Which brands do you believe enjoy […]
978-1285073040 Chapter 7 Solution Manual
Chapter 7 Lecture Notes Branding and Positioning Chapter 7: Branding and Positioning Chapter Outline I. Introduction A. Beyond the Pages 7.1 discusses how Steinway’s branding strategy makes the company’s pianos much more works of art than musical instruments. B. A […]
978-1285073040 Chapter 8 Internet Exercise Comments
Chapter 8 Ethics and Social Responsibility in Marketing Strategy Exercise 8.1 Lockheed Martin http://www.lockheedmartin.com/us/who–we-are/ethics.html 1. Read about ethics at Lockheed Martin. How has the firm successfully integrated marketing ethics throughout its corporate culture and marketing program? Lockheed Martin has gone […]
978-1285073040 Chapter 8 Solution Manual
Chapter 8 Lecture Notes Ethics and Social Responsibility in Marketing Strategy Chapter 8: Ethics and Social Responsibility in Marketing Strategy Chapter Outline I. Introduction A. Beyond the Pages 8.1 discusses how Salesforce.com has integrated social responsibility into its marketing strategy. […]
978-1285073040 Chapter 9 Internet Exercise Comments
Chapter 9 Marketing Implementation and Control Exercise 9.1 Advance Auto Parts http://corp.advanceautoparts.com/about/general.asp 1. At Advance Auto Parts, how important are people to the implementation of marketing strategy? While students will find this question to be rather easy, they should be […]
978-1285073040 Chapter 9 Solution Manual
Chapter 9 Lecture Notes Marketing Implementation and Control Chapter 9: Marketing Implementation and Control Chapter Outline I. Introduction A. Beyond the Pages 9.1 discusses implementation, evaluation, and control at Green Mountain Coffee. B. Throughout the history of business, many firms […]
978-1285073040 Marketing Plan
© 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. APPENDIX Marketing Plan Worksheets 1. Organize and structure the data and information you collect […]
978-1285073040 New Belgium A Case
Case 4 Lecture Notes New Belgium Brewing (A): Gaining Competitive Advantage Through Socially Responsible Marketing Case 4 New Belgium Brewing (A): Gaining Competitive Advantage Through Socially Responsible Marketing* Synopsis: From its roots in a Fort Collins, Colorado, basement, New Belgium […]
978-1285073040 New Belgium B Case
Case 5 Lecture Notes New Belgium Brewing (B): Developing a Brand Personality © 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Case 5 […]
978-1285073040 Sigma Marketing Case
Case 14 Lecture Notes Sigma Marketing: Strategic Marketing Adaptation Case 14 Sigma Marketing: Strategic Marketing Adaptation* Synopsis: This case reviews the growth of a small, family-owned business, from a regional provider of generic printing services to a global provider of […]
978-1285073040 Test Bank Chapter 1
Chapter 1 Marketing in Today’s Economy MULTIPLE CHOICE 1. Among the fundamental changes to marketing and business practice in today’s economy is the dramatic increase in the availability of information. This increase in information has created a shift in the […]
978-1285073040 Test Bank Chapter 10
Chapter 10 Developing and Maintaining Long-Term Customer Relationships MULTIPLE CHOICE 1. In times past, developing and implementing the “right” marketing strategy was all about __________. In today’s economy, however, that emphasis has shifted to developing strategies that attract and retain […]
978-1285073040 Test Bank Chapter 2
Chapter 2 Strategic Marketing Planning MULTIPLE CHOICE 1. Which of the following statements best describes the nature of a marketing plan? a. It clearly outlines the organization’s mission and vision. b. It outlines how the organization will raise capital to […]
978-1285073040 Test Bank Chapter 3
Chapter 3 Collecting and Analyzing Marketing Information MULTIPLE CHOICE 1. With respect to conducting a situation analysis, which of the following IS NOT one of the four important issues to keep in mind? a. Analysis alone is not a solution. […]
978-1285073040 Test Bank Chapter 4
Chapter 4 Developing Competitive Advantage and Strategic Focus MULTIPLE CHOICE 1. All of the following are benefits of SWOT analysis EXCEPT: a. It is simple to use. b. Its structured nature ensures that data and information are correctly categorized. c. […]
978-1285073040 Test Bank Chapter 5
Chapter 5 Customers, Segmentation, and Target Marketing MULTIPLE CHOICE 1. The consumer buying process begins when: a. marketing research discovers a new, untapped market segment. b. consumers recognize that they have unsatisfied needs. c. merchants offer goods and services for […]
978-1285073040 Test Bank Chapter 6 Part 1
Chapter 6 The Marketing Program MULTIPLE CHOICE 1. __________ refers to the strategic combination of the four basic marketing mix elements. a. The marketing plan d. The strategic mix b. The marketing program e. Implementation c. Strategic control 2. Most […]
978-1285073040 Test Bank Chapter 6 Part 2
ESSAY 1. Discuss the four types of consumer products and explain how marketing strategy changes across these product types. Be sure to use examples. 2. Discuss the benefits associated with offering a large portfolio of products. What are some of […]
978-1285073040 Test Bank Chapter 7
Chapter 7 Branding and Positioning MULTIPLE CHOICE 1. Which of the following is the best example of a brand mark? a. Honda d. BMW b. Nike’s swoosh e. 7-Eleven c. WD-40 2. Branding strategy involves much more than developing a […]
978-1285073040 Test Bank Chapter 8
Chapter 8 Ethics and Social Responsibility in Marketing Strategy MULTIPLE CHOICE 1. __________ is a broad concept that relates to an organization’s obligation to maximize its positive impact on society while minimizing its negative impact. a. Marketing ethics d. Strategic […]
978-1285073040 Test Bank Chapter 9
Chapter 9 Marketing Implementation and Control MULTIPLE CHOICE 1. Marketing implementation is critical to the success of any firm. Simply put, implementation refers to: a. how the marketing plan will be put into action. b. how the marketing plan will […]
978-1285073040 USA Today Case
Case 1 Lecture Notes USA Today: Innovation in an Evolving Industry Case 1 USA Today: Innovation in an Evolving Industry* Synopsis: As the entire newspaper industry sits on the brink of collapse, Gannett and USA Today work to avoid disaster […]