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Chapter 9 Marketing Implementation and Control
Exercise 9.1 Advance Auto Parts http://corp.advanceautoparts.com/about/general.asp
1. At Advance Auto Parts, how important are people to the implementation of marketing strategy?
2. What implementation approach does Advance Auto Parts seem to be using? Why?
Exercise 9.2 Home Depot http://careers.homedepot.com/our-culture/our-values.html
1. What are Home Depot’s core values that guide its corporate culture?
2. How does Home Depot use these values to implement its marketing strategies?
