Archives: Quiz
978-1259924040 Test Bank Chapter 3 Part 1
Marketing, 14e (Kerin) Chapter 3: Scanning the Marketing Environment 1) Facebook has approximately what fraction of the world’s population as customers? A) one-half B) one-third C) one-quarter D) one-fifth E) one-seventh Answer: C Explanation: In 2004 Mark Zuckerberg started Facebook […]
978-1259924040 Test Bank Chapter 2 Part 10
327) All of the following were strategic opportunities identified in IBM’s 2015 road map except which? A) The connected, “smarter planet” B) Cloud and smarter computing C) A shift from software and services to PCs and hard disk drives D) […]
978-1259924040 Test Bank Chapter 2 Part 9
Figure 2-10 299) Figure 2-10 above is known as a ________, which is helpful for scheduling activities when some must be completed before others can begin. A) market-product grid B) project schedule C) BCG matrix D) Gantt chart E) sales […]
978-1259924040 Test Bank Chapter 2 Part 8
263) All of the following form the foundation upon which a firm builds its marketing program during the strategic marketing process except which? A) Research the organization’s present and prospective customers. B) Determine what business the organization is in. C) […]
978-1259924040 Test Bank Chapter 2 Part 7
226) Market development refers to the marketing strategy of A) increasing sales of current products in current markets. B) selling new products to new markets. C) selling new products to current markets. D) selling the same brands in both current […]
978-1259924040 Test Bank Chapter 2 Part 6
188) The Boston Consulting Group (BCG) business portfolio analysis requires an organization to locate the position for each of its strategic business units (SBUs) on a growth-share matrix. In a growth-share matrix, the vertical axis of the matrix indicates A) […]
978-1259924040 Test Bank Chapter 2 Part 5
154) Which of the following statements regarding a marketing dashboard is most accurate? A) The more text (words) that is displayed, the better it is for a marketing manager to identify trends, interpret the data, and take corrective actions. B) […]
978-1259924040 Test Bank Chapter 2 Part 4
116) Though it started first as a limousine service and became a ridesharing service, Uber recently redefined its business with the addition of Uber Rush and UberEats, and now considers itself to be in which of these? A) The restaurant […]
978-1259924040 Test Bank Chapter 2 Part 3
77) Which of the following statements regarding organizational foundation is most accurate? A) An organizational foundation specifies its goals. B) An organizational foundation defines the business that it is in. C) An organization’s foundation empowers stakeholders to have a voice […]
978-1259924040 Test Bank Chapter 2 Part 2
39) A board of directors of an organization A) represents the functional level. B) oversees the three levels of strategy. C) represents the corporate level. D) represents the CEO. E) represents the strategic business unit level. Answer: B Explanation: Large […]
978-1259924040 Test Bank Chapter 2 Part 1
Marketing, 14e (Kerin) Chapter 2: Developing Successful Organizational and Marketing Strategies 1) Ben & Jerry’s mission to make the world a better place is linked to various organizational and marketing strategies, one of which is A) supporting farmers who agree […]
978-1259924040 Test Bank Chapter 1 Part 7
216) In addition to consumers, what other people, groups, and environmental forces interact to influence an organization’s marketing activities? Answer: Foremost is the organization itself, whose mission and objectives determine what business it is in and what goals it seeks. […]
978-1259924040 Test Bank Chapter 1 Part 6
189) The benefits or customer value received by users of a product is called A) utility. B) synergy. C) consumerism. D) cost-benefit ratio. E) customer lifetime value. Answer: A Explanation: Key term definition—utility. Difficulty: 1 Easy Topic: Product Value Creation […]
978-1259924040 Test Bank Chapter 1 Part 5
Figure 1-5 150) In Figure 1-5 above, “A” represents which era in U.S. business history? A) sales era B) consumerism era C) marketing concept era D) customer relationship era E) production era Answer: E Explanation: The production era covers the […]
978-1259924040 Test Bank Chapter 1 Part 4
111) If a bank is known for delivering customer value through its focus on taking great care of customers, it is most likely focusing on providing its customers with the best A) assortment. B) products/services. C) price. D) customer service. […]
978-1259924040 Test Bank Chapter 1 Part 3
71) Which of the following people would most likely be the best target market for tickets to the home games of the Indianapolis Colts professional football team? A) all people with an interest in professional football B) all people in […]
978-1259924040 Test Bank Chapter 1 Part 2
37) A student would like to buy a cross-over SUV from a local dealer, but she thinks the payments will be too high. Marketing does not occur in this situation because A) two or more parties have unsatisfied needs. B) […]
Chapter 1 From Its Inception Chobani Wanted To Place Its Yogurt Where
Marketing, 14e (Kerin) Chapter 1: Creating Customer Relationships and Value through Marketing 1) In response to a growing interest in healthful, simple products among consumers, Chobani introduced A) an Italian-style ragù sauce. B) a Turkish-style cottage cheese. C) a French-style […]
978-1260013924 Test Bank Chapter 22 Part 2
45) The amount of risk an individual should take depends on his or her: I. Return requirements II. Risk tolerance III. Time horizon A) I only B) I and II only C) II and III only D) I, II, and […]
978-1260013924 Test Bank Chapter 22 Part 1
Essentials of Investments, 11e (Bodie) Chapter 22 Investors and the Investment Process 1) To ________ means to mitigate a financial risk. A) invest B) speculate C) hedge D) renege Answer: C Difficulty: 2 Medium Topic: Investor Objectives Learning Objective: 22-01 […]
978-1260013924 Test Bank Chapter 21 Part 2
42) An investor plans to retire at age 62 with total savings of $1,000,000. If she is currently 37 years old, has no savings, and expects to earn 9% per year on her investments, how much money must she set […]
978-1260013924 Test Bank Chapter 21 Part 1
Essentials of Investments, 11e (Bodie) Chapter 21 Taxes, Inflation, and Investment Strategy 1) Which one of the following is an example of “global” consumption smoothing? A) borrowing to buy a car B) borrowing to buy a home C) saving to […]
978-1260013924 Test Bank Chapter 20 Part 2
37) Consider a hedge fund with $200 million at the start of the year. The benchmark S&P 500 Index was up 16.5% during the same period. The gross return on assets is 21%, and the expense ratio is 2%. For […]
978-1260013924 Test Bank Chapter 20 Part 1
Essentials of Investments, 11e (Bodie) Chapter 20 Hedge Funds 1) Which of the following are characteristics of a hedge fund? I. Pooling of assets II. Strict regulatory oversight by the SEC III. Investing in equities, debt instruments, and derivative instruments […]
978-1260013924 Test Bank Chapter 19 Part 2
27) The manager of Quantitative International Fund uses EAFE as a benchmark. Last year’s performance for the fund and the benchmark were as follows: EAFE Weight Return on Equity Index Currency Aplication E1/E0-1 Quantitative’s Weight Manager’s Return Eur 0.30 10 […]
978-1260013924 Test Bank Chapter 19 Part 1
Essentials of Investments, 11e (Bodie) Chapter 19 International Diversification 1) Shares of several foreign firms are traded in the U.S. markets in the form of A) ADRs. B) ECUs. C) single-country funds. D) All of the options are correct. E) […]
978-1260013924 Test Bank Chapter 18 Part 3
55) The following data are available relating to the performance of Long Horn Stock Fund and the market portfolio: Long Horn Market Portfolio Average return 19 % 12 % Standard deviations of returns 35 % 15 % Beta 1.5 1.0 […]
978-1260013924 Test Bank Chapter 18 Part 2
34) Suppose you purchase one share of the stock of Cereal Correlation Company at the beginning of year 1 for $50. At the end of year 1, you receive a $1 dividend and buy one more share for $72. At […]
978-1260013924 Test Bank Chapter 18 Part 1
Essentials of Investments, 11e (Bodie) Chapter 18 Evaluating Investment Performance 1) Hedge funds I. are appropriate as a sole investment vehicle for an investor. II. should only be added to an already well-diversified portfolio. III. pose performance-evaluation issues due to […]
978-1260013924 Test Bank Chapter 17 Part 2
54) A long hedger will ________ from an increase in the basis; a short hedger will ________. A) be hurt; be hurt B) be hurt; profit C) profit; be hurt D) profit; profit Answer: C Difficulty: 2 Medium Topic: Hedging […]
978-1260013924 Test Bank Chapter 17 Part 1
Essentials of Investments, 11e (Bodie) Chapter 17 Futures Markets and Risk Management 1) Today’s futures markets are dominated by trading in ________ contracts. A) metals B) agriculture C) financial D) commodity Answer: C Difficulty: 2 Medium Topic: The Futures Contract […]
978-1260013924 Test Bank Chapter 16 Part 3
69) You would like to hold a protective put position on the stock of Avalon Corporation to lock in a guaranteed minimum value of $50 at year-end. Avalon currently sells for $50. Over the next year, the stock price will […]
978-1260013924 Test Bank Chapter 16 Part 2
50) The current stock price of Alcoco is $70, and the stock does not pay dividends. The instantaneous risk-free rate of return is 6%. The instantaneous standard deviation of Alcoco’s stock is 40%. You want to purchase a put option […]
978-1260013924 Test Bank Chapter 16 Part 1
Essentials of Investments, 11e (Bodie) Chapter 16 Option Valuation 1) If the Black-Scholes formula is solved to find the standard deviation consistent with the current market call premium, that standard deviation would be called the ________. A) variability B) volatility […]
978-1260013924 Test Bank Chapter 15 Part 3
68) You sell one MBI July 90 call contract for a premium of $4 and two puts for a premium of $3 each. You hold the position until the expiration date, when MBI stock sells for $95 per share. You […]
978-1260013924 Test Bank Chapter 15 Part 2
45) An option with a payoff that depends on the average price of the underlying asset during at least some portion of the life of the option is called ________ option. A) an American B) a European C) an Asian […]
978-1260013924 Test Bank Chapter 15 Part 1
Essentials of Investments, 11e (Bodie) Chapter 15 Options Markets 1) You purchase one MBI July 120 call contract (equaling 100 shares) for a premium of $5. You hold the option until the expiration date, when MBI stock sells for $123 […]
978-1260013924 Test Bank Chapter 14 Part 4
57) Use the following cash flow data of Haven Hardware for the year ended December 31, 2017. Cash Dividend $ 70,000 Purchase of Land $ 28,000 Cash Payment on Interest $ 20,000 Cash Payment on Salaries $ 90,000 Sales of […]
978-1260013924 Test Bank Chapter 14 Part 3
41 Copyright 2019 © McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Answer: A Explanation: Leverage ratio = Assets/Equity = $4,300,000/($500,000 + 2,800,000) = 1.3 Difficulty: 2 Medium Topic: Ratio Analysis […]
978-1260013924 Test Bank Chapter 14 Part 2
21 Copyright 2019 © McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Answer: C Explanation: Debt-to-equity ratio = 2,3000,000/900,000 = 2.56 Difficulty: 2 Medium Topic: Ratio Analysis Learning Objective: 14-03 Use […]
978-1260013924 Test Bank Chapter 14 Part 1
Essentials of Investments, 11e (Bodie) Chapter 14 Financial Statement Analysis 1) Which of the following assets is most liquid? A) cash equivalents B) receivables C) inventories D) plant and equipment Answer: A Difficulty: 1 Easy Topic: The Major Financial Statements […]
978-1260013924 Test Bank Chapter 13 Part 3
69) ART has come out with a new and improved product. As a result, the firm projects an ROE of 25%, and it will maintain a plowback ratio of 0.20. Its earnings this year will be $3 per share. Investors […]
978-1260013924 Test Bank Chapter 13 Part 2
44) Generally speaking, as a firm progresses through the industry life cycle, you would expect the PVGO to ________ as a percentage of share price. A) increase B) decrease C) stay the same D) No typical pattern can be expected. […]
978-1260013924 Test Bank Chapter 13 Part 1
Essentials of Investments, 11e (Bodie) Chapter 13 Equity Valuation 1) The accounting measure of a firm’s equity value generated by applying accounting principles to asset and liability acquisitions is called ________. A) book value B) market value C) liquidation value […]
978-1260013924 Test Bank Chapter 12 Part 2
55) The nominal interest rate is 6%. The inflation rate is 3%. The exact real interest rate must be ________. A) 2.91% B) 3.85% C) 1.45% D) 2.12% Answer: A Explanation: Treal = – 1 = 2.91% Difficulty: 2 Medium […]
978-1260013924 Test Bank Chapter 12 Part 1
Essentials of Investments, 11e (Bodie) Chapter 12 Macroeconomic and Industry Analysis 1) A top-down analysis of a firm’s prospects starts with an analysis of the ________. A) firm’s position in its industry B) U.S. economy or even the global economy […]
978-1260013924 Test Bank Chapter 11 Part 2
50) When interest rates increase, the duration of a 20-year bond selling at a premium ________. A) increases B) decreases C) remains the same D) increases at first and then declines Answer: B Difficulty: 1 Easy Topic: Duration Learning Objective: […]
978-1260013924 Test Bank Chapter 11 Part 1
Essentials of Investments, 11e (Bodie) Chapter 11 Managing Bond Portfolios 1) All other things equal (YTM = 10%), which of the following has the longest duration? A) a 30-year bond with a 10% coupon B) a 20-year bond with a […]
978-1260013924 Test Bank Chapter 10 Part 3
71) Consider a newly issued TIPS bond with a 3-year maturity, par value of $1,000, and coupon rate of 5%. Assume annual coupon payments. Time Inflation in year just ended Par value Coupon payment + Principal repayment = Total payment […]
978-1260013924 Test Bank Chapter 10 Part 2
49) Analysis of bond returns over a multiyear horizon based on forecasts of the bond’s yield to maturity and reinvestment rate of coupons is called ________. A) multiyear analysis B) horizon analysis C) maturity analysis D) reinvestment analysis Answer: B […]