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189) The benefits or customer value received by users of a product is called
A) utility.
B) synergy.
C) consumerism.
D) cost-benefit ratio.
E) customer lifetime value.
190) The four utilities marketing creates are
A) product, price, promotion, and place.
B) form, function, value, and image.
C) monopoly, monopolistic competition, pure competition, and oligopoly.
D) form, place, time, and possession.
E) natural gas, fossil fuel, electricity, and water.
191) The value to consumers that comes from the production or alteration of a product or service
constitutes ________ utility.
A) time
B) place
C) possession
D) market
E) form
192) Which of the following is an example of form utility?
A) an iPhone with a "multitouch" user interface for easy navigation
B) stamp vending machines that are located in drugstores
C) a service station that has a 24-hour ice machine available for use when the station is closed
D) a mobile phone company that offers six-month financing, same as cash
E) a gourmet candy store that offers a home delivery service
193) FreshCase packaging is the first-ever vacuum package for red meat that maintains the
meat's appetizing color, reducing both food and plastic waste. This is an example of creating
________ utility in the case-ready meat category.
A) time
B) place
C) form
D) possession
E) market
194) Innovations in the textile industry have led to fabrics that help regulate body temperature,
reduce wind resistance, and control muscle vibration, all of which help improve athletic
performance. This shows how manufacturing can create ________ utility.
A) time
B) form
C) place
D) possession
E) market
195) The process of turning corn into ethanol shows how BioFuel Energy, a Minnesota ethanol
producer, can create ________ utility.
A) time
B) place
C) possession
D) market
E) form
196) The value to consumers that comes from having the offering available where consumers
need it constitutes ________ utility.
A) time
B) place
C) possession
D) market
E) form
197) Which of the following statements is an example of place utility?
A) airlines that allow you to print your own boarding pass at home
B) a service station that adds a diesel fuel pump to its three unleaded gasoline pumps
C) a mobile phone company that offers six-month financing, same as cash
D) cold cut packages that can be zipped close for reuse
E) an iPhone with a "multitouch" user interface for easy navigation
198) The value to consumers that comes from having the offering available when they need it
constitutes ________ utility.
A) place
B) possession
C) market
D) time
E) form
199) American Express cardholders have access to early presales for Rihanna concert tickets in
many cities. What utility does American Express offer in this instance?
A) time utility
B) place utility
C) possession utility
D) market utility
E) form utility
200) Dick's Sporting Goods carries baseballs year-round. The same is true for footballs and
tennis equipment. With this strategy, Dick's Sporting Goods offers ________ utility for these
products.
A) time
B) place
C) possession
D) market
E) form
201) Which of the following is an example of time utility?
A) an iPhone with a "multitouch" user interface for easy navigation
B) Goodwill's 24-hour drop-off box for clothing donations
C) a dry cleaner located inside a supermarket
D) a mobile phone company that offers six-month financing, same as cash
E) a new herbal supplement that offers a 30-day free trial
202) Redbox places vending machines at local convenience and grocery stores that allow
customers to rent and return popular DVDs 24 hours a day. This creates both ________ and
________ utilities.
A) form; place
B) form; time
C) place; time
D) time; possession
E) form; possession
203) The value to consumers that comes from making an item easy to purchase through the
provision of credit cards and financial arrangements constitutes ________ utility.
A) time
B) place
C) market
D) possession
E) form
204) Which of the following is an example of possession utility?
A) an iPhone with a large selection of new apps
B) the local dairy that offers to deliver bottles of milk to a customer's doorstep
C) disposable diapers that come equipped with resealable tabs
D) a gourmet food store that carries a line of ready-made salads
E) a mobile phone company that offers six-month financing, same as cash
205) Robert was running low on cash when he went to buy his marketing textbook on the first
day of class. Luckily, the bookstore accepted his VISA card, so the bookstore created ________
utility for Robert.
A) form
B) time
C) price
D) possession
E) place
206) The founder of Chobani, who won the 2013 Ernst & Young World Entrepreneur of the
Year award, is
A) Mark Zuckerberg.
B) "Trader" Joe Demapolis.
C) Hamdi Ulukaya.
D) Robert M. McMath.
E) David Windorski.
207) One difference between "Greek" yogurt and "American" yogurt is that the latter
A) has a gritty texture.
B) has a thin consistency.
C) is not sweet enough for health-conscience palettes.
D) is only sold in health or natural food stores.
E) has high protein content.
208) All of the following are points of difference for Chobani yogurt except which?
A) It uses a shorter, wider cup that is more visible on retailers' shelves
B) It is preservative-free
C) It is higher in protein than regular yogurt
D) It uses a proprietary animal-based thickener
E) It uses a straining process that removes excess liquid whey
209) All of the following are current or prospective distribution channels for Chobani yogurt
except which?
A) convenience stores
B) drugstores
C) mass merchandisers
D) schools
E) vending machines
210) Chobani used all of the following tactics to promote its Greek yogurt except which?
A) sponsored the Food Network's "Rachael vs. Guy: Kids Kick-Off" TV show with its Chobani
Kids Pouches
B) created a website to provide consumers with recipes that use Chobani yogurt
C) sponsored U.S. Olympic and Paralympic Teams
D) used social networks Facebook, Twitter, Pinterest, and Instagram
E) relied on word of mouth in its early years
211) Describe the marketing mix actions mentioned in the textbook that Chobani has taken since
its founding in 2005.
212) Why are you, as a student, already somewhat of a marketing expert before taking this
course? Provide a specific example from your own personal experience and relate it to something
you just "formally" learned about marketing.
213) What is the definition of marketing according to the text? How does this differ from your
previous notion of marketing before beginning this course?
214) What are the two key objectives of marketing? Define "exchange" and explain how it
supports these objectives.
215) Some people may assume that for a marketer, the only thing of value for which he or she
would "exchange" would be monetary (check, credit/debit, currency, and/or coin transactions).
But what else can be exchanged? Provide an example of a nonmonetary transaction that still fits
the criteria of exchange.
