Archives: Quiz

Ideally, a sample should be representative so that a researcher can make accurate estimates of the thoughts and behaviors of the larger population. Shopper marketing involves focusing the entire marketing process’“from product and brand development to logistics, promotion, and merchandising’“toward […]

When a company chooses a target marketing strategy for a product, its choices are most likely influenced by the product’s life-cycle stage. With a vendor-managed inventory system, the supplier takes full responsibility for managing inventories and deliveries. Answer: TRUE The […]

Online and other e-learning approaches increase the costs of training salespeople. The affordable method of setting an advertising budget depends on the total revenues of a company. Answer: TRUE Many companies have started to target the LGBT market segment which […]

The Robinson-Patman Act seeks to prevent unfair price discrimination by ensuring that sellers offer the same price terms to customers at a given level of trade. Keeping the database current requires dedicated resources because data ages quickly. Answer: TRUE The […]

According to the text, an organization’s mission statement should emphasize its intentions toward customers and the customer experience the organization seeks to create. Customer-driving companies create products and services that serve only the existing needs of consumers. Answer: FALSE SBUs […]

In the marketing mix, product refers to the goods and services the company offers to the target market, while promotion refers to advertising. Direct-mail programs are typically stand-alone programs and cannot be integrated with a broader marketing campaign. Answer: FALSE […]

Sequential product development, which is a team-oriented approach, enables firms to bring products to market very quickly. Product development usually costs the least among all the steps of the new product development process. Answer: FALSE Marketing researchers can conduct their […]

A company’s customer value delivery network does not include members external to the organization. Off-price retailers can be found in all areas, from food, clothing, and electronics to no-frills banking and discount brokerages. Answer: TRUE Early adopters are opinion leaders […]

A company that adopts a reactive marketing stance would most likely view the marketing environment as an uncontrollable element to which it must adapt. Supply chain management involves managing both upstream and downstream value-added flows of materials. Answer: TRUE According […]

Sales promotions targeted toward final buyers are called consumer promotions. The single most important demographic trend in the United States is the changing age structure of the population. Answer: TRUE Channels of distribution within countries are similar across nations. Answer: […]

In the context of execution styles in advertising, using an animated character that represents a product in an advertisement is an example of an endorsement. Order takers typically participate in creative selling, social selling, and relationship marketing. Answer: FALSE Light […]

In the progress toward environmental sustainability, a company must first develop a sustainability vision, which serves as a guide to the future. Secondary data consist of information collected for the specific purpose at hand. Answer: FALSE Government regulations are intended […]

An effective MIS assesses information needs, develops needed information, and distributes the information to help managers with decision making. A role consists of the activities people are expected to perform according to the people around them. Answer: TRUE Business and […]

Colleges all over the country ‘” from Western Washington University to Brown University, the University of Vermont, and the University of California at Berkeley ‘” are encouraging the sale of plain bottled water. Manufacturers of systems such as razors and […]

The penetrated market is the set of consumers who have an interest in a market offer but do not have the accessibility. In response to a short-term oversupply of wine in the marketplace, the makers of Kendall-Jackson developed two new […]

Clickable graphic icons and buttons that link to more details of a marketing offer have lower click-through rates than links that simply utilize an Internet address. Line filling, if overdone, may result in self-cannibalization and increased customer loyalty. Answer: FALSE […]

The marketing concept stresses finding the right customers for the company’s products. Hard-core loyals can show the firm which brands are most competitive with its own. Answer: FALSE In the VALS segmentation system, Thinkers are characterized as being successful, sophisticated, […]

Category membership is seen as the products that function as close substitutes of a brand. A creative marketer discovers solutions customers did not ask for but to which they enthusiastically respond. Answer: TRUE A pull strategy is particularly appropriate when […]

Salt is an example of a hybrid. Pepsi used flank attacks when it launched Aquafina nationally (before Coca-Cola’s launch of Dasani); purchased orange juice giant Tropicana in 1998; and purchased the owner of Gatorade sports drink in 2000. Answer: FALSE […]

In which of the following cases is crowdsourcing used for new product development? A) A company creates a forum where anyone can contribute new product ideas. B) A company hires a marketing agency to generate new product ideas. C) A […]

Which of the following terms best describes the process of designing and producing a container or wrapper for a product? A) labeling B) positioning C) licensing D) packaging E) branding Which of the following is a primary characteristic of strategic […]

________ marketing is defined as socially and environmentally responsible marketing that meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. A) Customer-driven B) Mass C) Sustainable D) […]

Critics who assert that the marketing system promotes too much interest in material possessions are most likely concerned that the result of successful marketing will be ________. A) high-pressure selling tactics B) unsustainable overconsumption C) perceived obsolescence D) planned obsolescence […]

Selling accessory products along with the main product is referred to as ________ pricing. A) product bundle B) optional-product C) market-penetration D) by-product E) product line Service perishability means that ________. A) service evaluation is highly subjective B) the quality […]

Which of the following is an example of a shopping product? A) toothpaste B) fast food C) laundry detergent D) television E) candy ________ is a method of gathering primary data that involves asking people questions about their knowledge, attitudes, […]

In which of the following steps of the selling process does a salesperson make sure that there is proper installation and support after a buyer receives the initial order? A) closing B) follow-up C) handling objections D) presentation E) prospecting […]

Which of the following is a personal factor that influences a consumer’s buying behavior? A) life-cycle stage B) motivation C) status D) family E) social networks The objective of ________ advertising is to build primary demand. A) reminder B) comparative […]

Retail convergence most likely leads to ________. A) reduced differentiation B) reduced competition C) increased sales D) increased profit margins E) reduced advertising costs Mercury Electric, a leading manufacturer of kitchen appliances, releases a new line of blenders called SpinPro. […]

Which of the following is a commercial source of product information? A) acquaintances B) family and friends C) dealer Web sites D) consumer rating organizations E) Internet searches C & G Retail, a chain of local supermarkets, procures all its […]

Department stores are most likely characterized by ________. A) narrow product lines B) specialty goods and services C) predatory pricing strategies D) deep assortments of luxury brands E) wide varieties of product lines Jeff Barkins is a conscientious marketing manager. […]

In a(n) ________ marketing system, leadership over production and distribution is assumed through the size and power of one or a few dominant channel members. A) direct B) contractual vertical C) horizontal D) corporate vertical E) administered vertical Environmentalists assert […]

Co-branding is when two or more well-known existing brands are combined into a joint product and/or marketed together in some fashion. Psychogenic needs arise from the physiological states of tension such as hunger or discomfort. Answer: FALSE Unwholesome demand occurs […]

Business-to-business telemarketing is increasing. Properties are tangible rights of ownership to either real property (real estate) or financial property (stocks and bonds). Answer: FALSE Transforming into a true market-driven company involves organizing around products. Answer: FALSE With respect to a […]

If a company has too many products and many are losing money; the company is giving away too many services; and the company is poor at cross-selling products and services, it is a sign that the company’s brand-building and communication […]

Market managers are staff people, with duties like those of a product manager. Sales representatives who are paid mostly in commissions require more supervision than other salespeople. Answer: FALSE A global profile is essential for firms like Prada, Gucci, and […]

In high-low pricing, retailers charge low prices on an everyday basis with occasional price increases. Clubs that are open to everyone who purchases a product or service are good for building a customer database. Answer: TRUE Believers favor stylish products […]

Some high-volume products may have such high handling costs that they are less profitable and deserve less shelf space than low-volume products. Full-service retailers generally have the lowest costs of all retail types. Answer: FALSE One-sided presentations that praise a […]

Price-setting logic must be modified when the product is part of a product mix. Doritos brand’s “Crash the Super Bowl” contest resulted in a healthy uptick in Twitter, Facebook, and other social media activity. Answer: TRUE All the response hierarchy […]

A company that sells one product line to one end-using industry with customers in many locations would use product or market structure for its salesforce. At the PopSugar blog site, a team of bloggers tracks green consumer products for 5 […]

A brand that is seen as prototypical of a product category is easy to extend outside the category. Intangibility with regards to a service means that the service cannot be duplicated across providers. Answer: FALSE Digital technology is fueling massive […]

When Interbrand uses competitive benchmarking and a structured evaluation of the brand’s clarity, commitment, protection, responsiveness, relevance, differentiation, consistency, presence, and understanding to determine the likelihood the brand will realize forecasted Brand Earnings, it is calculating Brand Value. Kraft utilized […]

MPR can hold down promotion cost because it costs less than direct-mail and media advertising. Influencers influence the buying decision by helping define specifications and providing information for evaluating alternatives. Answer: TRUE Reliability refers to the company’s willingness to help […]

The norms, language nuances, buying habits, and business practices of multicultural markets need to be factored into the initial formulation of a marketing strategy, rather than added as an afterthought. Customers of a proposed truck may want a certain acceleration […]

If a marketing researcher decides to use a Likert scale, the researcher has chosen a technique wherein the respondent reviews a statement that shows the amount of agreement/disagreement with some product, service, or concept. Forward invention refers to reintroducing earlier […]

A corporate vertical marketing system combines successive stages of production and distribution under single ownership. Discount stores usually stock leftover goods, overruns, and irregular merchandise, sold at less than retail. Answer: FALSE In the aftermath of a crippling recession, luxury […]

Management contracts offer foreign owners the opportunity to manage businesses for a fee. All marketing strategy is built on segmentation, targeting, and positioning. Answer: TRUE A recent Nielsen survey found that online customer reviews were the most trusted source of […]

Many companies now focus on departments as opposed to processes, because processes can be a barrier to smooth performance. “Pop-up” stores let retailers promote brands to seasonal shoppers for a limited time. Answer: TRUE Safeway supermarket’s scanner data shows that […]

Some brands have tapped into the hip-hop culture to market a brand in a modern multicultural way, as Apple did with its iPod. Electronic shelf labeling allows retailers to check inventory levels instantaneously. Answer: FALSE[/cpmembership] “What will we do if […]

Viral marketing is a form of online word of mouth, or word of mouse, that encourages consumers to pass along company-developed products and services or audio, video, or written information to others online. During the introduction stage of the product […]

When Bank of America followed female baby boomers at home and while they shopped to observe things the shoppers might not have been able to articulate, they were using ethnographic research. Attribute listing lists several ideas and considers each in […]