An effective MIS assesses information needs, develops needed information, and
distributes the information to help managers with decision making.
A role consists of the activities people are expected to perform according to the people
around them.
Business and consumer marketers use many of the same variables to segment their
markets.
In vendor-managed inventory, buyers share sales information directly with key
suppliers.
Developing biodegradable packaging and implementing energy-efficient operations are
examples of pollution prevention activities.
While handling buyer objections, salespeople should use a positive approach to turn
logical or psychological objections into reasons for buying.
In the final step of a marketing process, a company reaps the rewards of its strong
customer relationships by capturing value from customers.
The simplest pricing method is break-even pricing, which involves adding a standard
markup to the cost of a product.
Marketing ROI measures the profits generated by investments in marketing activities.
Resellers are a part of the financial publics of an organization.
New communications technologies are likely to eliminate the need for markets to be
geographically segmented as clusters of countries.
By using Quick Response codes, customers can add their names to the Do Not Call
registry.
Barter involves the direct exchange of goods and services.
The new marketing communications model consists of promotional mixes that are
designed to make traditional mass-media obsolete.
Exclusive dealing that creates a monopoly comes under the scope of the Clayton Act of
1914.
The Consumer Product Safety Commission has created complex regulations for testing
new drugs before they are sold to the public.
In the BCG growth-share matrix, stars refer to products or businesses with a ________.
A) low market share in a niche market
B) low relative market share in a market with high growth prospects
C) greater market share than all their competitors combined in a saturated market
D) high market share in a market with a high growth rate
E) high market share in a market that is set to shrink significantly
At Ken’s boutique, the policy statement posted in the reception states: “Without our
customers, we don’t exist.” Ken and his staff aim to delight each customer and they are
quick to offer discounts or extra services whenever a customer is anything less than
satisfied. Instead of focusing on individual transactions, Ken and his staff are putting a
priority on ________.
A) decreasing customer-perceived value
B) managing partner relationships
C) attracting “butterflies”
D) converting ‘strangers” into “butterflies”
E) capturing customer lifetime value
A major step in regulating unfair or deceptive acts or practices was the enactment of the
________ in 1938.
A) Robinson-Patman Act
B) Wheeler-Lea Act
C) Consumer Product Safety Act
D) Taft-Hartley Act
E) Sherman Act
Which of the following is a marketing intermediary?
A) customers
B) producers
C) manufacturers
D) retailers
E) advertisers
Which of the following is an effect of the advancement of technology on marketing?
A) Fragmented markets have assimilated into a few mass markets.
B) Marketers go through more intermediaries to connect with consumers.
C) Consumers rely less on marketer-supplied information than in the past.
D) Marketers have increasingly moved toward mass-marketing techniques.
E) Marketers tend to supply less information to consumers than in the past.
Which of the following is the means by which companies post purchase requests online
and invite suppliers to bid for their business?
A) extranet links
B) intranet connections
C) trading exchanges
D) traditional procurement
E) reverse auctions
What do most companies today focus on when it comes to protecting the environment?
A) investing heavily in pollution prevention
B) practicing product stewardship
C) developing a sustainable vision
D) investing heavily in environmental technology
E) increasing the biodegradability of products
In which stage of the product life cycle will promotional expenditures be significantly
high in an attempt to create consumer awareness of a product and its features?
A) product development
B) introduction
C) growth
D) maturity
E) adoption
Which of the following terms is used to describe a specific mix of human traits that
may be attributed to a particular brand?
A) brand perception
B) brand architecture
C) brand personality
D) brand loyalty
E) brand equity
Which of the following is an advantage of management contracting?
A) It involves the least change in a company’s product lines.
B) It allows a contracting firm to set up its own operations at the beginning of the
contract.
C) It is the simplest way to enter a foreign market.
D) It yields income from the beginning of the contract.
E) It gives a contracting firm an option to buy shares in the managed company
immediately.
Which of the following is true of exporting?
A) It is the most complex way to enter a foreign market.
B) It involves the association of companies with host country partners.
C) It typically requires products to be extensively modified for the foreign market.
D) It involves the least change in a company’s product lines.
E) It involves a huge investment if done through independent international distributors.
In advertising, puffery refers to ________.
A) broadcasting a straightforward promotional message
B) including innocent exaggeration for effect
C) creating emotional appeals for a brand
D) creating subliminal appeals for a brand
E) providing value-added promotions
In ________, the market consists of many buyers and sellers trading in a uniform
commodity, such as wheat, copper, or financial securities.
A) pure competition
B) monopolistic competition
C) oligopolistic competition
D) a pure monopoly
E) a pure monopsony
Which of the following pricing strategies charges the same price plus freight to all
customers, regardless of their location?
A) basing-point pricing
B) freight-absorption pricing
C) FOB-origin pricing
D) zone pricing
E) uniform-delivered pricing
Power centers are characterized by the ________.
A) lack of an anchor store
B) sale of exclusive brands only
C) provision of individual entrances to each store
D) provision for nonretail activities, such as playgrounds
E) absence of any pricing strategies for differentiation
In which of the following promotion tools does a customer send a proof of purchase to
a manufacturer, who then refunds part of the purchase price by mail?
A) rebate
B) coupon
C) sample
D) premium
E) price pack
Markets can be segmented into groups of nonusers, ex-users, potential users, first-time
users, and regular users of a product. This method of segmentation is called ________.
A) user status segmentation
B) usage rate segmentation
C) benefit segmentation
D) behavioral segmentation
E) loyalty status segmentation
Explain the major types of buying situations.
What are the main privacy concerns and Internet security issues associated with online
marketing?
Describe the various categories of industrial products with examples.
Describe the harmful impact that a company’s marketing practices could have on other
businesses.
What are the advantages and disadvantages of using a multichannel distribution
system?
Define customer-perceived value.
Markwin Electronics is a company that only sells products online. Orders are taken
through an interactive Web site, and goods are shipped out through a small warehouse
the company owns. Markwin employees also handle the shipment of goods to desired
destinations. How could marketing intermediaries help Markwin expand its business?