Critics who assert that the marketing system promotes too much interest in material
possessions are most likely concerned that the result of successful marketing will be
________.
A) high-pressure selling tactics
B) unsustainable overconsumption
C) perceived obsolescence
D) planned obsolescence
E) deceptive pricing
Members of which of the following generational groups were born between 1946 and
1964?
A) Millennial
B) Generation X
C) Generation Z
D) baby boomer
E) Lost Generation
In a marketing communications mix, ________ refers to any short-term incentives to
encourage the purchase of a product or service.
A) advertising
B) sales promotion
C) personal selling
D) crowdsourcing
E) public relations
An emerging economy is one which ________.
A) imports large amounts of finished textiles and automobiles
B) offers few market opportunities for imported goods
C) consumes all or most of its output
D) needs few imports of raw textile materials and steel
E) has a rapid growth in manufacturing
The less-for-much-less positioning involves meeting consumers’ requirements for
________.
A) moderate quality at a higher price
B) lower quality for a lower price
C) lower quality at a higher price
D) higher quality at a discounted rate
E) higher quality at the lowest possible price
Producers use marketing intermediaries because they ________.
A) create greater efficiency in making goods available to target markets
B) supply inexpensive raw materials for manufacturing products
C) provide technical expertise for faster production
D) monitor day-to-day activities during production
E) form a part of the company’s direct channel
Which of the following would most likely trigger a price increase?
A) cost inflation
B) reduced demand
C) cheaper alternatives
D) reduced expenses
E) overproduction
________ includes all the activities involved in selling goods and services to those
buying them for resale or business use.
A) Wholesaling
B) Sole sourcing
C) Franchising
D) Crowdsourcing
E) Showrooming
________ pricing involves setting prices based on the expenses involved in producing,
distributing, and selling a product plus a fair rate of return for a company’s effort and
risk.
A) Competition-based
B) Value-added
C) Cost-based
D) Good-value
E) Demand-based
In a promotion mix, ________ performs the functions of building a good rapport with
entities outside the company, building up a good corporate image, and handling
unfavorable rumors and events.
A) personal selling
B) sales promotion
C) direct marketing
D) advertising
E) public relations
________ refers to the practice of including ethnic themes within a company’s
mainstream marketing.
A) Cross-cultural marketing
B) Buzz marketing
C) Viral marketing
D) Guerilla marketing
E) Cause marketing
A company launching a new product must first decide ________.
A) where to launch the product
B) the sample size of the market
C) when to launch the product
D) the viability of a global launch
E) the budget for print advertising
Which of the following conditions increases the chances of a retailer opting to be
categorized as a self-service retailer?
A) when consumers need warranty information about shopping goods
B) when customers are willing to conduct their own locate-compare-select process
C) when the store offers luxury products at highly affordable prices
D) when customers are looking for a narrow product line with a deep assortment
E) when the store has been converted into a designer shop from a department store
Zephyr Inc., an electronics manufacturer, wants to enter the commercial tracking device
market with its latest product, FindIt. Unlike other tracking devices, FindIt is very small
and relatively cheap, but it can be used only within small areas as it has a low
detection-range. Which type of advertising would be best for FindIt?
A) informative advertising
B) reminder advertising
C) classified advertising
D) comparative advertising
E) personalized advertising
Which of the following changes most likely forced marketers to shift to value
marketing after the Great Recession of 2008/2009?
A) a decrease in customer spending in all product categories
B) an increase in the prices of products
C) an increase in the purchasing power of consumers
D) a decrease in the emphasis placed by customers on product quality
E) an increase in the demand for luxury products
As a result of ________, a company cannot make its product illegally similar to a
competitor’s already established product.
A) anti-monopoly laws
B) patent laws
C) antitrust laws
D) product warranties
E) product liability
Combining several products and offering the collection at a reduced price is referred to
as ________ pricing.
A) by-product
B) product bundle
C) captive-product
D) optional-product
E) product line
________ consists of creating something new to meet the needs of consumers in a
given country.
A) Product adaptation
B) Straight product extension
C) Undifferentiated marketing
D) Product invention
E) Standardized manufacturing
After a research instrument is selected, the next step in the marketing research process
is ________.
A) selecting a sampling method
B) interpreting the findings
C) implementing the research plan
D) drawing conclusions from the findings
E) selecting a research approach
Costs that change directly with the level of production are referred to as ________
costs.
A) fixed
B) variable
C) target
D) capital
E) payroll
The use of both rail and trucks for transporting goods is called ________.
A) trainshipping
B) fishybacking
C) piggybacking
D) airtrucking
E) autoracking
Which of the following is an example of consumer-generated marketing?
A) Cristal, a jewelry store, uses its page on Facebook to provide information about its
upcoming products to its customers.
B) Figa, a leading provider of athletic shoes, helps its customers customize their shoes
on its Web site and choose personalized settings.
C) Fun & Run, a local amusement park, promotes its services by allowing consumers to
upload videos and write reviews about the park.
D) Barton’s, a local pet supply store, rewards frequent buyers with vouchers and
exclusive offers.
E) Energix, a manufacturer of soft drinks, attracts customers through televised
advertisements.
Which contractual system is distinguished by the fact that it is normally based on some
unique product or service?
A) voluntary chain
B) retailer cooperative
C) franchise
D) corporate chain
E) warehouse club