In which of the following cases is crowdsourcing used for new product development?
A) A company creates a forum where anyone can contribute new product ideas.
B) A company hires a marketing agency to generate new product ideas.
C) A company reviews the sales, costs, and profit projections of an existing product.
D) A company depends on its R&D department to come up with new ideas.
E) A company partners with a design agency to create a few prototypes.
The growth of the Internet caused many traditional companies to ________ in response
to customer demands and a changing marketplace.
A) use traditional direct marketing forms
B) adopt direct-mail marketing
C) use multichannel marketing
D) develop retail transaction sites
E) expand their outside sales forces
In the BCG matrix, ________ are low-share businesses and products in low-growth
markets.
A) dogs
B) cash cows
C) black holes
D) stars
E) question marks
The process in which printed catalogs, brochures, samples, and DVDs are distributed to
customers using highly selective mailing lists is known as ________.
A) mass marketing
B) direct-mail marketing
C) telemarketing
D) internal marketing
E) kiosk marketing
Which of the following is true of public relations?
A) It provides quick incentives to make product purchases.
B) It is not a sales-directed form of communication.
C) It involves training a dedicated sales force to meet customers.
D) It cannot be used to dramatize a product or company.
E) It is the most widely used promotional tool.
Which of the following is a psychographic characteristic of a consumer?
A) gender
B) age
C) lifestyle
D) occupation
E) economic status
In which of the following stages of the adoption process does a consumer consider
whether trying a new product makes sense?
A) interest
B) adoption
C) evaluation
D) awareness
E) trial