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ii. It’s important to pay attention to intrapersonal communication since it influences important decisions ii. Continual when others are around because we constantly send out messages iii. Provides many opportunities for feedback iv. Not always face-to-face (phone call, text message, […]

i. People started to believe that mass media were replacing the church, family, and community in shaping public opinion Hanson, Mass Communication 8e SAGE Publishing, 2022 Lecture Notes Chapter 2: Mass Communication Effects: How Society and Media Interact Learning Objectives […]

a. Start of the news industry and the model of advertising-supported media iv. Privately owned electronic media a. Telegraph b. Internet i. Widespread access to video streaming services, television, and broadband internet ii. Sharp increase in options for broadcast networks […]

F. Phonography: a system of writing in which symbols stand for spoken sounds rather than for objects or ideas in their writing G. Alphabet: a system where letters represent individual sounds c. Gutenberg was the first European to develop movable […]

b. Invented the concept of “news” c. Represented people as equals in the press c. Above the fold: where the most important story was run; refers to a prominent story d. Changed headlines to be more specific e. Presented news […]

c. Analog recording: the original method of recording that involved cutting a groove on a record or placing a magnetic signal on a tape that was an image of the sound wave being recorded a. Quality degraded with each copy […]

1-3 Identify the first film credited with being a “blockbuster” and describe the promotional tactics behind its success b. Financial failure of Intolerance i. Necessity of outside financial backing Hanson, Mass Communication 8e SAGE Publishing, 2022 Lecture Notes Chapter 7: […]

1-3 Discuss the argument that Sesame Street is less successful at reaching underprivileged children by moving from PBS to HBO a. Texaco Star Theatre b. The Ed Sullivan Show Hanson, Mass Communication 8e SAGE Publishing, 2022 Lecture Notes Chapter 8: […]

1-5 Explain how the telegraph and subsequent technologies paved the way for the internet and the World Wide Web i. Starts with link from the computer to an ISP a. Envisioned a box or gateway that would translate for all […]

Ans: A Learning Objective: 1-1: Identify the four levels of communication. Cognitive Domain: Knowledge Answer Location: Levels of Communication Difficulty Level: Easy Ans: B Learning Objective: 1-1: Identify the four levels of communication. Cognitive Domain: Knowledge Answer Location: Levels of […]

1-5 Describe what Twitch is and explain why or why not it was wise for Amazon to purchase it for nearly $1 billion consumers. Everyone who is active on the social network is commenting on what others are posting iii. […]

Ans: D Learning Objective: 10-7: Discuss conflicts over content, intellectual property, and privacy on the web. Cognitive Domain: Comprehension Answer Location: Opening Vignette Difficulty Level: Medium Ans: D Learning Objective: 10-4: Describe five characteristics of social media. Cognitive Domain: Knowledge […]

1-5 Identify and describe the two most effective censorship tools governments in Africa have used to repress freedom of the press a. Arrests, torture, arson, imprisonment, and subtle methods i. E.g. Democratic Republic of the Congo (DRC) Hanson, Mass Communication […]

Ans: D Learning Objective: 11-1: Describe two major reasons why advertising grew dramatically in importance during the nineteenth century. Cognitive Domain: Knowledge Answer Location: The Growth of Brand Names Difficulty Level: Easy Ans: C Learning Objective: 11-1: Describe two major […]

a. Earliest: in newspapers and targeted at a narrow, elite audience i. The mass production of goods was accompanied by the mass production of messages promoting those goods Hanson, Mass Communication 8e SAGE Publishing, 2022 Lecture Notes Chapter 12: Advertising: […]

Ans: C Learning Objective: 12-5: Explain how the Internet has changed the public relations process. Cognitive Domain: Comprehension Answer Location: Media Transformations: Coca-Cola Freestyle Difficulty Level: Medium Ans: A Learning Objective: 12-1: Discuss how public relations developed from press agentry […]

1-5 Explain the way PR plays a significant role in what is presented as news in the media ii. Actively worked with the press iii. Declaration of Principles and on the application of scientific principles and tried practices in the […]

Ans: D Learning Objective: 13-1: Describe the development of a free press in the United States. Cognitive Domain: Knowledge Ans: C Learning Objective: 13-6: Explain how the media industry is controlled through copyright law, broadcast, and Internet regulation. Cognitive Domain: […]

1-5 Identify the conflicts that occurred between editors and reporters following the verdict in the Cohen v. Cowles Media trial a. Used mainly to silence supporters of the Democratic Republican party b. Used again during World War I their free […]

Ans: D Learning Objective: 14-1: Define five major ethical principles affecting journalism. Cognitive Domain: Knowledge Answer Location: Ethical Principles and Decision Making Difficulty Level: Easy Ans: C Learning Objective: 14-1: Define five major ethical principles affecting journalism. Cognitive Domain: Knowledge […]

1-3 Explain how a newspaper’s error and subsequent apology became a springboard for discussion in its community a. Know what they are doing b. Select their action with a moral reason c. Act out of good character i. Principle of […]

Ans: D Learning Objective: 15-1: Discuss different media standards around the world by using four normative theories of the press. Cognitive Domain: Knowledge Answer Location: Opening Vignette Difficulty Level: Easy Ans: B Learning Objective: 15-1: Discuss different media standards around […]

Ans: B Learning Objective: 2-1: Discuss the history and development of our understanding of media effects. Cognitive Domain: Knowledge Answer Location: Propaganda and the Direct Effects Model Difficulty Level: Easy Ans: D Learning Objective: 2-1: Discuss the history and development […]

Ans: C Learning Objective: 3-1: Describe how the media developed as a private industry in the United States from the colonial period to the present day. Cognitive Domain: Knowledge Answer Location: The Growth of National News Difficulty Level: Easy Ans: […]

Ans: B Learning Objective: 4-1: Discuss the development of the book from earliest pictograph to mass-produced publication. Cognitive Domain: Knowledge Answer Location: The Origins of Writing Difficulty Level: Easy Ans: A Learning Objective: 4-1: Discuss the development of the book […]

Ans: C Learning Objective: 5-3: Illustrate how magazines have given a voice to different groups of people. Cognitive Domain: Comprehension Answer Location: Opening Vignette Difficulty Level: Medium Ans: D Learning Objective: 5-1: Explain the importance of the Saturday Evening Post […]

Ans: A Learning Objective: 6-1: Discuss the development of the colonial and early American press. Cognitive Domain: Knowledge Answer Location: Inventing the Modern Press Difficulty Level: Easy Ans: A Learning Objective: 6-1: Discuss the development of the colonial and early […]

Ans: A Learning Objective: 7-1: Describe how major developments in audio technology changed how people experience music. Cognitive Domain: Knowledge Answer Location: Emile Berliner: Mass-Produced Music Difficulty Level: Easy Ans: D Learning Objective: 7-3: Explain how radio transformed from a […]

Ans: D Learning Objective: 8-3: Explain what is meant by the “blockbuster era” in the movie industry and how movies have become brands. | 8-4: Explain how digital production and projection have changed filmmaking. Cognitive Domain: Comprehension Answer Location: Are […]

Ans: B Learning Objective: 9-1: Discuss the development of television from its invention to HDTV today. Cognitive Domain: Knowledge Answer Location: The Invention of Television Difficulty Level: Easy Ans: A Learning Objective: 9-1: Discuss the development of television from its […]