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Journalism Chapter 01 1 Chewbacca Mask Mom became infamous when she filmed herself on Facebook Live wearing a Chewbacca mask from Kohl’s
Freberg, Social Media for Strategic Communication, 2e SAGE Publishing, 2022 Chapter 1: Introduction to Social Media: An Art and Science Test Bank Multiple Choice 1. ______ is a wide range of online, word-of-mouth forums including blogs, company- sponsored discussion boards […]
Journalism Chapter 02 1 Jumping onto a trend, similar to creating a popular meme like Crying Michael Jordan or Running Man, is an example of what type of deadly social
Chapter 2: Ethical and Legal Fundamentals in Social Media Test Bank Multiple Choice 1. ______ are the set of moral guidelines and principles that influence our behaviors and interactions A. Values B. Norms C. Ethics D. Personal brand Ans: C […]
Journalism Chapter 03 1 Tyrion is striving to distinguish himself in the Targaryen Agency as a social media strategist. He wants to make sure all of his profiles are the same
Chapter 3: Personal and Professional Branding for Social Media Test Bank Multiple Choice 1. ______ allows you to have a distinguishable voice and community on social media. A. Brand voice B. Brand presence C. Personal brand D. Personality Ans: C […]
Journalism Chapter 04 1 Many brands and agencies have considered onboarding a Chief Diversity and Inclusion Officer, but most have not actually followed through and done so
Chapter 4: Diversity and Inclusion in Social Media Test Bank Multiple Choice 1. ______ emphasizes individuals’ unique capabilities and recognizing differences. A. Diversity B. Inclusion C. Equity D. Branding Ans: A Learning Objective: 4-1: Define diversity, equity, and inclusion. Cognitive […]
Journalism Chapter 05 1 Amanda is working on her bachelor’s degree in public relations at Ohio University and her ultimate goal after graduation is to work for Diana Prince Enterprises
Chapter 5: Industry Qualifications and Roles in Social Media Test Bank Multiple Choice 1. ______ is what most employers look for first in the social media industry. A. Influence B. Dedication C. Experience D. Expertise Ans: C Learning Objective: 5-1: […]
Journalism Chapter 06 1 Landon is analyzing the reports for her latest project with The Breeder’s Cup, she is looking into the attitudes, behaviors, and opinions of their audience members
Chapter 6: Research in Social Media: Monitoring, Listening, and Analysis Test Bank Multiple Choice 1. Data collected by the social media professional are called ______. A. updates B. metrics C. information D. research Ans: B Learning Objective: 6-1: Discuss the […]
Journalism Chapter 07 1 Starbucks has a statement that states they are focusing on creating a culture of warmth and belonging, where everyone is welcome
Chapter 7: Strategic Planning For Social Media Test Bank Multiple Choice 1. Taking steps to make up a creative and systematic approach for social media purposes is also known as a ______. A. strategic plan B. message map C. social […]
Journalism Chapter 08 1 Because an influencer has the trust of a community, they can persuade the audience to take a specific action
Chapter 8: Influencer Marketing Test Bank Multiple Choice 1. A/An ______ is someone who has built an audience, naturally and over time, and who is viewed as an authority. A. buyer B. poser C. influencer D. blogger Ans: C Learning […]
Journalism Chapter 09 1 Prior to running a campaign, the company should test different characteristics in the ad and copy to determine the most effective one to use..
Chapter 9: Paid Media Test Bank Multiple Choice 1. ______ focuses on generating leads, sales, and promotional benefits based on financial backing. A. Paid social media B. Pay–per-click advertising C. Social media advertising D. Paid yet earned media Ans: C […]
Journalism Chapter 10 1 Matt is working with the NY Mets as part of a summer internship program. He is in charge of responding to informal conversations on social media with fans and other key audiences
Chapter 10: Strategic Writing for Social Media Test Bank Multiple Choice 1. As discussed in the textbook, there are six Cs for effective writing for social media. They include all of the following EXCEPT ______. A. content B. creation C. […]
Journalism Chapter 11 1 Elaine has an interest in e sports and wants to create a place where her friends can join in on and have conversations about this similar interest.
Chapter 11: Audience Segmentation and Analysis Test Bank Multiple Choice 1. ______ is the process of categorizing people into certain groups based on certain criteria. a. Creator analysis b. Influencer marketing c. Audience segmentation d. Consumer behavior analysis Ans: C […]
Journalism Chapter 12 1 There are many reasons why it is important to have a content marketing strategy for a social media campaign
Chapter 12: Creating, Managing, and Curating Content Test Bank Multiple Choice 1. For the purpose of content marketing, the ______ portion of strategic planning focuses on how content marketing can help achieve certain goals and objectives. A. strategies B. tactics […]
Journalism Chapter 13 1 Cersei is exploring her takeover of the social media world with her new agency, Lannister Solutions. She is in the midst of constructing
Chapter 13: Measurement, Evaluation, Budget, and Calendar Considerations for Social Media Test Bank Multiple Choice 1. ______ focus on what you want to accomplish during the course of a social media plan A. Outputs B. Outtakes C. Inputs D. Outcomes […]
Journalism Chapter 14 1 The United crisis example shared the impact of a live streaming video of a passenger getting dragged off a flight. What happened that resulted this situation.
Chapter 14: How Social Media Is Applied: Exploring Different Specializations + Case Studies I Test Bank Multiple Choice 1. The ultimate purpose of using social media for the entertainment industry is to ______. A. generate buzz and motivate others to […]
Journalism Chapter 15 1 Chloe Decker is focused on raising funds for her friend, Lars Morningstar, so he can get some help with a campaign he wants to do to bring students to the Cannes Lions
Chapter 15: How Social Media Is Applied: Exploring Different Specializations + Case Studies II Test Bank Multiple Choice 1. Social care is focused on primarily doing ______ on social media. A. fundraising B. customer service C. crisis management D. advertising […]
Journalism Chapter 16 1 Kristin is working with a start up in IA, and she realizes that not everyone has opportunities to get access to technologies due to limited time and resources
Chapter 16: What Does the Social Media World Have That Is New? Test Bank Multiple Choice 1. Social media professionals are actively changing the field as we speak, but we have to ______. A. be fluid and adapt to the […]
Journalism Chapter 2e Homework As influencers become a dominant force and budget item for brands, it is key to note the legal and ethical considerations for using
SMSC 2e FREBERG INSTRUCTOR’S MANUAL 16 • Understand the steps of creating and launching an influencer campaign. Preparation • Readings for the class • Review of the syllabus requirements for class session • Preparation for assignments and discussion Spark Classroom […]
Journalism Chapter 2e Homework These additional websites and articles could be used as part of the reading list for the class but also incorporating into class as examples
SMSC 2e FREBERG INSTRUCTOR’S MANUAL 1 INSTRUCTOR’S MANUAL FOR SMSC 2e This resource is going to help supplement the lecture notes and PowerPoint presentations based on the chapters provided in the textbook. Keep in mind, it is important to keep […]