Chapter 2: Ethical and Legal Fundamentals in Social Media
Test Bank
Multiple Choice
1. ______ are the set of moral guidelines and principles that influence our behaviors
and interactions
A. Values
B. Norms
C. Ethics
D. Personal brand
2. Jumping onto a trend, similar to creating a popular meme like Crying Michael Jordan
or Running Man, is an example of what type of deadly social media sin?
A. misappropriation
B. manipulation
C. narcissism
D. uniformity
3. Being consistent across social media platforms, whether it is the look or even
content, is important, but sharing exact same piece of content on all platforms is not
appropriate. This is considered ______ of the deadly sins of social media.
A. uniformity
B. narcissism
C. misappropriation
D. abandonment
4. ______ are a popular trend in striking a heated discussion with someone else on
social media.
A. Bullying
B. Buying fake followers
C. Flame wars
D. Automation
5. When accounts like AltNationalParkServices are created, they are not necessarily the
real voice of the organization they represent and do not have permission to do so. What
new trend is this referring to?
A. They are starting a flame war.
B. They are going rogue.
C. They are being narcissistic.
D. They are misinforming audiences of who they are.
6. The agreement you sign up for creating a social media account is called a ______.
A. parody account
B. alternative account
C. terms of services agreement
D. access to platform agreement
7. Facebook got into trouble when it conducted an experiment on its users that tested
whether seeing positive or negative timeline events impacted the users’ overall state.
This was an issue of ______.
A. not providing consent to participate in the study
B. not providing an adoption to their terms of services agreement
C. not acknowledging their role in the process
D. not acknowledging how the data was going to be used
8. ______ occurs when fans stop giving support to a person who posts insensitive
content online.
A. Cancel culture
B. A lawsuit
C. Cyberbullying
D. Influencing
9. The lessons for the cases of Chad Shanks and Justine Sacco should be all EXCEPT
______.
A. it is okay to post anything you want because there are no consequences
B. be aware of what you post on social media since it is public
C. others may perceive posts differently than you, and may not consider it to be
humorous
D. you can get fired for posting on social media
10. A/An ______ must disclose if they are being paid by the brands they promote on
their social media accounts.
A. consumer
B. celebrity
C. poser
D. influencer
11. One best practice is to have ______ that outline the expectations for online
engagement.
A. a social media policy
B. fine print
C. contractual agreements
D. a brand image
12. Influencers, particularly DJ Khalid, have been a key focus of the ______ when it
comes to endorsements.
A. SEC
B. FTC
C. FCC
D. FDA
13. Which of the following is important when establishing a social media policy?
A. The organization should be exclusive to certain groups.
B. The organization should act one way on social media and another way offline.
C. Have one person responsible when handling offensive comments directed at the
organization.
D. Employees should be educated on the social media policy as often as the policy
needs to be updated.
14. How do employees disclose they work for a company on social media, according to
what Humana has set up for their employees?
A. They do not have to do anything and are not forced to post on social media.
B. They are not allowed on social media.
C. They have to use #humanaemployee to disclose they work for the company.
D. They have to use #Employee only when mentioning the company, but not health-
care-related items relevant for the brand.
True/False
1. Bots are part of an ethical social media policy for most social media companies.
2. Abandonment is when brands and individuals build a community and leave it without
proper notification or reasoning, which is considered to be one of the deadly sins of
social media.
3. Buying followers is a common practice in social media but is not ethical unless you
want to get noticed and famous.
4. Automating your content on social media, like sending automated DMs on Twitter,
are common practices for ethical social media professionals.
5. A social media policy is good to have to set the guidelines and standards for a brand
and all employees on social media.
6. Domino’s did not have a Twitter account before two employees went rogue in 2009,
which then prompted them to create a social media policy.
Short Answer
1. Identify two main issues we are seeing in the legal and ethical landscape.
2. There are several new deadly sins of social media. Identify two that are most
prevalent for today’s social media landscape.
3. What are the risks associated with “rogue” social media accounts?
4. What is automation and how does this tie to ethical practices on social media?
5. What are two legal implications for influencers NOT disclosing their sponsorship on
Essay
1. Outline the key deadly sins Parker mentioned in the chapter. What are some of the
main takeaways here?
2. You are working for a brand and want to share a piece of content that is out there
(e.g., Meme, Gif.), but you do not have rights to it. Your boss says that this is a great
way to get traffic and impressions on your site, so they want you to share this. How
would you respond to this?
3 You have been asked by your boss to create an influencer sponsored guide package
of a client but have been told not to include any mentions that the content will be
sponsored. What points do you want to raise to make sure you practice ethically in this
4. Justine Sacco has been the poster child for what not to do on social media, but has
paid the price with public shaming around the world. What are two other takeaways
from this case?
5. You have been asked to create a social media policy for yourself. Write down three
core principles you will make sure to address in your own policy based on the readings.