Archives
Chapter 1 1 Rules of good writing. What makes good writing and good writers
Syllabus for a course using Writing for the Mass Media The following syllabus is based on the one the author used while teaching at the University of Alabama. You are free to use any part of it that can be […]
Chapter 1 1 This chapter attempts to demystify the subject of writing for the student
1 Sit Down and Write This chapter attempts to demystify the subject of writing for the student. Writing is a process that draws on a person’s mental, emotional and physical resources. A person does not have to be greatly talented […]
Chapter 1 1 Which of the words below is used to refer to scripture
Appendix C Problem words and phrases The following are three 20-question quizzes based on the words in Appendix C of Writing for the Mass Media. Students should select the appropriate word for the sentence. Word precision quiz 01 1 He […]
Chapter 1 Homework Appendix B Grammar and diagnostic exam answers Grammar exam
Appendix B Grammar and diagnostic exam answers Grammar exam and answers 1. B 2. A 3. A 4. B 5. A 6. B 7. A 8. A 9. A 10. B 11. B 12. B 13. C 14. C 15. […]
Chapter 10 1 Which of the following is the first duty of an ad for any product
10 Writing Advertising Copy Advertising is information mixed with persuasion. The best advertising presents information to readers or viewers in a form that will persuade them to act, to change their opinions, or to maintain the opinions they already have. […]
Chapter 11 1 Company publications come in a wide range of sizes and shapes
11 Writing for Public Relations The field of public relations encompasses all the forms of writing that we have examined so far in this book — and then some. The chief idea of this chapter is to impress upon students […]
Chapter 12 1 The government agency that is most concerned with the regulation of broadcasting
12 The Writer and the Law Students who are learning to write for the mass media should understand the importance of laws that might govern or affect what they do. This chapter, written by Matthew Bunker of the University of […]
Chapter 13 1 Potential journalists can begin their preparation by paying a attention to news
13 Getting a Job in the Mass Media Almost every student who shows up in our classes does so without specific job prospects. Some show a great deal of concern about this fact. Others act as though they could care […]
Chapter 2 1 basic tools of writing this chapter attempts to make the point
2 Basic Tools of Writing This chapter attempts to make the point that a good writer knows the tools he or she has to work with. The basic analogy in the text is with the carpenter, who has a hammer […]
Chapter 3 1 One of the underlying concepts of adherence to style is consistency
3 Style and the stylebook Adherence to journalistic style — both the rules of writing and usage and the customs of journalism — is a mark of a professional writer. This chapter should help students understand that when they enter […]
Chapter 3 2 The mayor said the city did not have the money for a new building
3-18 Writing problems 1. The coach has a reputation for welcoming back talented players whom he “didn’t want to give up on.” 2. A year after she was bought by the zoo for $500,000, Ruby the elephant still cannot have […]
Chapter 4 1 The importance of presenting accurate information is also discussed in this chapter
4 Writing in the Media Environment The news story is one of the basic forms of writing for the mass media. This chapter introduces the student to the basic content of the news story. The next chapter will introduce the […]
Chapter 5 1 The habits that a person gains in writing news will be the habits
5 Basic News Writing For those of you who have used previous editions of Writing for the Mass Media, this chapter represents a shift in content and emphasis —and it is emblematic of the shift that takes place in other […]
Chapter 6 1 Student journalists should ready themselves for print journalism just as
6 Writing for Print Journalism Print journalism is not dead, and it’s not dying. It is receding in importance, however. But print is still a viable form of information presentation. Newspapers, which once dominated all of journalism, find themselves caught […]
Chapter 7 1 A Web package is a general term for the way in which the parts of a story
7 Writing for the Web This chapter takes the students beyond some of the basic concepts of writing for the Web to try to view the Web in a broader contest. As we emphasized in the previous chapter, the Web […]
Chapter 8 1 using lots of different transitions is considered a good practice
8 Writing for Broadcast Journalism Writing for broadcast takes a different level of skills than writing for print. The writer must use all the techniques that he or she has learned in writing for print and must refine those techniques […]
Chapter 9 1 People recognizable in a photograph should be fully identified in a cut line.
9 Writing and Images Old line writing teachers like me were content with leaving photojournalism to photojournalists and those skilled enough to teach that topic. Besides, photojournalism was a separate sphere of journalism, and when I was working with newspapers, […]