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CHAPTER FOUR
ANALYZING YOUR AUDIENCE
OBJECTIVES
After reading this chapter students should be able to:
2. Describe five factors which can influence audience reactions to a speech;
3. Conduct an audience analysis.
Additional Skill Builder Exercise
3. Audience observation. Write a one page evaluation of listeners based upon your observations
of their reactions to speeches and classroom relationships. Use specific examples from class
experiences to answer the following questions.
What kind of audience do you have?
1. Do they listen carefully to speakers?
2. Are listeners respectful of speakers?
3. How do they generally respond to humor? To open-ended questions?
4. Do listeners maintain strong interpersonal relationships with each other?
5. Do listeners know each other’s/ names?
6. What are the seating arrangements in the classroom? Are listeners seated
InfoTrac/Library Database Exercise
The text indicates that by the year 2060 the African American, Hispanic and Asian cultures
combined could become the majority population in the United States. Have students search their
databases using the key terms, “Population and twenty-first century ,“ to find recent articles that
discuss the issue and provide reasons for the future demographic changes in America. Have them
report their findings to the class.
When discussing student articles about these future demographics in America, you might want to
pose several concrete questions to stimulate thought:
1. What are the implications of former minorities such as African American, Hispanic,
and Asian cultures becoming the majority population in America? Examine how this
