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Ch. 8—Politics: Using news and advertising to win elections
Guidelines for in-class discussions and exercises:
• Ask students to discuss any memorable political ads in class. Why were they
memorable?
• Have students discuss which political candidates (national or local) they believe have
used media the best. Which politicians were not good at using media to their
advantage? Why?
• If the course is taught during political campaign season, students could be assigned to
watch a debate and discuss or write about their impressions.
CHAPTER SUMMARIES/ABSTRACTS
Chapter 8: Politics: Using news and advertising to win elections
Closely related to the chapter on news, here we explore how mass communication connects to politics.
We examine how politicians use the news media and what media outlets tend to report regarding
politicians. There is also an in-depth look at how news media have tended to frame politicians, particularly
in the past few U.S. presidential elections. In addition, we examine media coverage of the 2000
