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Ch. 2—Research and theory in mass communication: How are media studied
scientifically?
Guidelines for in-class discussions and exercises:
• After lecturing on the different theories of mass communication, you may set up a
• Instructors could show the class a media sample (like a movie clip) and have students
interpret it in light of the theories discussed in the chapter.
• If the instructor believes the students in the class are capable, he/she might have a
CHAPTER SUMMARIES/ABSTRACTS
Chapter 2: Research and theory in mass communication: How are media studied
scientifically?
• In Chapter 2, we look at methodologies that underlie the research discussed throughout the book,
including content, exposure, and effects research. There is also an overview of the major theories
