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Chapter 3 Running Case Solution
Software requirements: Web browser software
1. What activities at Dirt Bikes create the most value?
The most valuable activities include inbound activities (primarily supply chain
management but also including locating appropriate, high quality parts anywhere
in the world)), manufacturing (which is mostly assembling the proper materials
2. How does Dirt Bikes provide value to its customers?
3. What other companies are Dirt Bikes’ major competitors? How do their products
compare in price to those of Dirt Bikes? What are some of the product features
they emphasize?
ATK USA has been successful in its racing and is making a name for itself. It
emphasizes its racing history and the owner organizations it supports. It also
emphasizes its specialty bikes, such as those build for police. It has a reputation
for innovation and is very competitive in racing.. Its two-stroke Enduro price is
question is how well Honda competes with Dirt Bikes on performance and
styling.
Kawasaki is another major Japanese competitor, and this company produces off-
road and motocross bikes. Its motocross minibikes begin at a price as low as
$2,300 (for young beginners) to about $5,000. Its off-road bikes range in price
4. What are the competitive forces that can affect the industry?
The industry could be affected by changing economic conditions and
demographics, which could depress the market for dirt bikes and put more
5. What competitive strategy should Dirt Bikes pursue?
6. What information systems best support that strategy?
If students believe Dirt Bikes could benefit from a strategy emphasizing product
