1: Professional Communication in Today’s Digital, Social, Mobile World
TEST YOUR KNOWLEDGE
1-1. Communication is important to your career because you need to be able to express your
ideas clearly and persuasively, to a variety of different audiences. You will need to “sell
1-2. The six traits of professionalism are striving to excel, being dependable and accountable,
1-3. Answers to starred discussion items not provided.
1-4. BYOD stands for “bring your own device” and refers to the phenomenon of employees
wanting to use their personal smartphones and tablets to access company files and
1-5. An ethical dilemma involves choosing among alternatives that aren’t clear-cut. (LO 1.5;
AACSB Tag: Ethical understanding and reasoning)
1-7. Answers to starred discussion items not provided.
1-8. Cultural competency is an appreciation for cultural differences that affect one’s
APPLY YOUR KNOWLEDGE
1-10. Answers to starred discussion items not provided.
1-11. Only by understanding the process of communication can you determine whether each step
has been completed successfully. Communication cannot occur if any step in the process is
blocked. By understanding the process, you can determine where the problem lies and