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1: Professional Communication in Today’s Digital, Social, Mobile World
1-12
3. Mobile Communication. Ask students about their opinions on “radical connectivity.” As a
generation that has grown up wired, they are likely very dependent on technology in general
4. Ethical Communication. Assign students to work in teams of two or three. Each team should
prepare a list of ethical and unethical business communication examples it has heard or read
5. Culture. Ask students to assume that they have traveled to another part of the country and
have stopped to talk with a resident of the region. Ask students to prepare a list of the points
6. Intercultural Sensitivity. Assign student teams to research a particular culture to identify
differences in social customs and preferences or rules for conducting business. Make sure
7. Intercultural Sensitivity. Invite a panel of businesspeople who grew up in different cultures to
address your class. Ask panel members to comment on cultural differences in such areas as
8. Teamwork Exercise. Divide students into groups of six to eight, and give each group a ball.
Tell the group that its “mission” is to make sure each member of the group touches the ball
at least once and that the team completing the task the fastest wins. (Students will often pass
1: Professional Communication in Today’s Digital, Social, Mobile World
1-13
TEST YOUR KNOWLEDGE
1-1. Communication is important to your career because you need to be able to express your
ideas clearly and persuasively, to a variety of different audiences. You will need to “sell
1-2. The six traits of professionalism are striving to excel, being dependable and accountable,
1-3. Answers to starred discussion items not provided.
1-4. BYOD stands for “bring your own device” and refers to the phenomenon of employees
wanting to use their personal smartphones and tablets to access company files and
1-5. An ethical dilemma involves choosing among alternatives that aren’t clear-cut. (LO 1.5;
AACSB Tag: Ethical understanding and reasoning)
1-7. Answers to starred discussion items not provided.
1-8. Cultural competency is an appreciation for cultural differences that affect one’s
APPLY YOUR KNOWLEDGE
1-10. Answers to starred discussion items not provided.
1-11. Only by understanding the process of communication can you determine whether each step
has been completed successfully. Communication cannot occur if any step in the process is
blocked. By understanding the process, you can determine where the problem lies and
