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Changes and Improvements in the Eighth Edition
1
CHANGES AND IMPROVEMENTS IN THE 8TH EDITION
Significant Content Additions and Upgrades
This edition offers a variety of new and updated features (please see the detailed table starting on
• Half the chapters have new Communication Matters insights from successful business
professionals that highlight the principles covered in the chapter
• More than 80 new questions and student activities; one-third of the communication cases
are new
• Learning Objectives: Check Your Progress has been converted to quick-read bullet lists for
• Asking for Recommendations
• Writing Instructions
• Refusing Requests for Recommendations
• Giving Negative Performance Reviews
• Terminating Employment
Changes and Improvements in the Eighth Edition
2
Chapter-by-chapter changes and improvements
Chapter
1
Chapter
2
Chapter
3
Chapter
4
Chapter
5
Communication
Matters chapter
opener
New: On the high
demand from employ-
ers for employees
with strong communi-
cation skills
New: On the produc-
tive possibilities of
teamwork
New: On the power of
storytelling as a way
to organize business
messages
Retained: On the
value of writing
concise and straight-
forward email mes-
sages
Retained: On the
importance of good
communication skills
Chapter content
(subject areas that
were added,
clarified, expand-
ed, streamlined,
updated, or re-
placed for this
edition)
Updated: Communi-
cating in an Organiza-
tional Context
New: Developing
Skills for Your Career
Updated: Committing
to Ethical
Communication
Updated: Gender
Differences
New: Future of
Communications:
Real-Time Translation
New: Characteristics
of Effective Teams
New: Conflict Resolu-
tion in Team Settings
Expanded: Conflict
Resolution in Team
Settings
Expanded: Conduct-
ing and Contributing
to Efficient Meetings
Expanded: Improving
Your Nonverbal
Communication Skills
New: Workplace
Etiquette
New: Future of
Communications: The
Internet of Things
Expanded: Empha-
sizing the Positive
New: Future of
Communications:
Haptic Technologies
New: Future of
Communications:
Machine Learning
New: Future of
Communications:
Telepathic Communi-
cation
Annotated model
documents and
other exhibits
Fig 1.2: Effective
Professional
Communication
Fig 1.3: Elements of
Professionalism
Fig 1.6: Wearable
Technology
Fig 1.7: Mobile
Communication Tools
Fig 1.8: Major
Dimensions of
Cultural Diversity
Fig 1.9: Writing for
Multilingual Audiences
Powerful Tools for
Communicating
Effectively (multiple
images)
Fig 2.1: Shared
Online Workspaces
Fig 2.2: Collaboration
on Mobile Devices
Fig 2.4: Capturing Key
Decisions and Dis-
coveries from a
Meeting
Fig 2.5: Virtual
Meetings
Fig 3.4: Media and
Channel Choices:
Written + Digital
Fig 3.5: Mind Mapping
Fig 4.1: Fostering a
Positive Relationship
with an Audience
Fig 4.2: Building
Credibility
Fig 4.4: Choosing
Powerful Words
Fig 4.5: Topic
Sentences
Fig 5.3: Readability
Decisions for Digital
Communication
End of chapter
questions and
activities
New questions on
career skills, social
communication,
ethics, and communi-
cation with diverse
audiences
New questions on
groupthink, conflict
resolution, listening,
nonverbal communi-
cation, online
etiquette, and mobile
New questions on
message planning,
media choices, mobile
messages, and wikis
New questions on
mobile messages,
plain language, the
“you” attitude, and
sentence style
New questions on
hedging, the value of
revision, test format-
ting, message distri-
bution, and mobile
messages
Changes and Improvements in the Eighth Edition
4
Chapter
11
Chapter
12
Chapter
13
Chapter
14
Communication
Matters chapter
opener
New: On the value of
thinking through a prob-
lem in the process of
writing a report
New: On using positive
thinking to becoming a
more confidence public
speaker
Retained: On the impor-
tance of making sure
your résumé says “I get
things done”
New: On the importance
of defining what success
means for you
Chapter content
(subject areas
that were added,
clarified, expand-
ed, streamlined,
updated, or re-
placed for this
edition)
Expanded: Designing
Effective Visuals
New: Future of
Communications: Three-
Dimensional Communi-
cation
Expanded: Holding Your
Audience’s Attention
New: Using Presentation
Software to Create Visual
Reports
Expanded: Overcoming
Presentation Anxiety
New: Future of Com-
munications: Holograms
New: Keys to Being a
Valued Networker
Replaced: Keeping Your
Résumé Honest
New: Job-Specific
Keywords
Revised: Creating an
Online Résumé
New: Building an
Effective LinkedIn Profile
New: Future of
Communications:
Gamification
Revised: Understanding
the Interviewing Process
Revised: The Screening
Stage
Revised: The Selection
Stage
Expanded: Structured
Versus Unstructured
Interviews
Expanded: Panel and
Group Interviews
Expanded: Behavioral
Interview Questions
New: Case Interviews
Revised: Interviewing by
Phone
New: Interviewing by
Video
Expanded: Preemploy-
ment Testing and
Background Checks
Revised: The Warm-Up
New: Future of
Communications:
Annotated
model
documents and
other exhibits
Table 11.2: Selecting the
Best Visual
Fig 11.2: Writing and
Designing for the Web
Fig 11.8: Data
Visualization
Fig 11.11: Infographics
Fig 11.12: Visual
Displays on Mobile
Devices
Fig 12.2: Nonlinear
Presentations
Fig 12.8: Visual Reports
Using Presentation
Software
Fig 12.9: Using Mobile
Devices in Presentations
Fig 13.2: Mobile Job
Search Tools
Fig 13.7: Quick Tips for a
Compelling LinkedIn
Profile
Table 14.2: Tips for a
Successful Phone
Interview
End of chapter
questions and
activities
New questions on report
formality, integrating
visuals, headings, and
New questions on Prezi
presentations, the back-
channel, and speaking
New questions on quality
of hire, LinkedIn profiles,
and video résumés
New questions on appli-
cation letters, behavioral
and situational questions,
