Northouse, Leadership 8e
SAGE Publications, 2019
Case 16.2: A Special Kind of Financing
Case Synopsis and Analysis
Central Bank is a small savings and loan institution that competes with 16 other institutions
for customers. It recently conducted a financial needs survey of those that live in their area.
The survey revealed that Muslims represented 8% of the population. However, few, if any
Muslims banked at Central Bank. Upon further investigation, the bank learned that principles
of Islamic finance forbid paying or receiving interest. Under Islamic law, money is only a
medium of exchange and should not be used to make more money.
In order to attract Muslim customers, the bank decided to offer two new types of mortgage
financing, which essentially has the bank purchasing the home and leasing it to the customer,
or selling the home to the individual at an agreed-upon markup rate that allowed the
customer to make installment payments. Both of these plans were consistent with Islamic
beliefs, because money was used to buy something tangible but not used to make more
money. The banks new plans grew quite popular in time, but some expressed disapproval
because the plans targeted a specific Muslim population.
This case study allows students to see the impact culture may have on leadership and leads to
interesting discussions about ethnocentrism.
Learning objectives:
• Students should understand the impact of culture on a business and leadership.
• Students should understand the role of ethnocentrism in business contexts.
Answers to questions in the text:
1. Why do you think banks in the United States have been slow to offer financing
expressly for Muslims?
Students may answer this question any number of ways. Banks may have been slow
2. Do you think it is fair to offer one minority group a special banking opportunity?
Students will disagree on this. It could lead to an interesting debate (see Exercise 1
below).