COMM5 Instructor Manual Chapter 15
15–20
mainstream news sources such as The Huffington Post, The New York Times, and MSNBC
comment on and air the really popular comedy bits, such as snippets of Daily Show
interviews, Amy Poehler’s SNL imitation of Hillary Clinton, and Will Ferrell’s impressions of
George W. Bush. As a result, in addition to getting unbiased news about political figures
from mainstream sources, many people also see mocking portrayals.
How does the ridiculing of political figures affect our opinions? Citing a study by Jody
Baumgartner and Jonathan S. Morris of East Carolina University where participants watched
episodes of The Daily Show, The Washington Post’s Richard Morin wrote, “The results
showed that the participants rated both [2004 presidential] candidates more negatively
after watching Stewart’s program. Participants also expressed less trust in the electoral
system and more cynical views of the news media.” But on the blog MyDD, Matt Stoller
interpreted the same study differently: “This is a woefully misleading representation of the
study . . . [T]he authors of the study concluded that we don’t know what the effect of The
Daily Show is on voting patterns. They mused that it could be positive, or it could be
negative”. Jessica Clark of the newsmagazine In These Times argues that the fact that
politically humorous TV shows decrease our trust is not necessarily a bad thing—skepticism
is a sane response to the problems in the media and in politics, and it encourages
explorations of authenticity.
Furthermore, political leaders can use satirical TV shows to enhance their credibility. For
example, candidates John McCain and Barack Obama both appeared on Saturday Night Live
during the 2008 presidential race. John McCain was able to poke fun at Obama’s prime-time
infomercial with a sketch of his own, selling plates on the QVC network that commemorated
town hall meetings between him and Obama—which were blank, because the meetings
never happened. McCain’s appearance increased his likeability. Even Obama remarked,
“John McCain was funny yesterday . . . [T]hat’s part of what our politics should be about,
being able to laugh at each other, but also laugh at ourselves”.
Sources:
Associated Press. (2008, December 17). “I can see Russia from my house!” Brisbane Times.
Retrieved from
http://www.brisbanetimes.com.au/articles/2008/12/16/1229189584297.html; Associated
Press Strategic Planning. (2008, June). A New Model for News Studying the Deep Structure
of Young-Adult News Consumption pp 5, 45; retrieved from
http://www.ap.org/newmodel.pdf; Bentley, J. (2008, November 2). McCain “fine gold” and
a special guest on Saturday Night Live. CBS News.com. Retrieved from
http://www.cbsnews.com/blogs/2008/11/02/politics/fromtheroad/entry4563297.shtml;
Clark, J. (2006, August 4). In politics, comedy is central. In These Times. Retrieved from
http://www.inthesetimes.com/article/2745; The Daily Show: Journalism, satire, or just
laughs? (2008, May 8). PewResearch.org (Pew Research Center, Project for Excellence in
Journalism). Retrieved from http://pewresearch.org/pubs/829/the-daily-show-journalism-
satire-or-just-laughs; Gay, V. (2008, November 3). McCain’s poignant appearance on
Saturday Night Live. Newsday. Retrieved from InfoTrac; Hinckley, D. (2008, October 7).
Saturday Night Live is buzzworthy again, thanks to Tina Fey as Sarah Palin. New York Daily
News. Retrieved from http://www.nydailynews.com/entertainment/tv/2008/10/07/2008-10–
07_saturday_night_live_is_buzzworthy_again_.html; Morin, R. (2006, June 23). Jon
Stewart, enemy of democracy? Washington Post. Retrieved from
http://www.washingtonpost.com/wp-
dyn/content/article/2006/06/22/AR2006062201474.html.