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− The communicators send and receive messages based on cognitions (thoughts,
awareness, and understanding) that in turn influence behavior (observable
communication). Successful communicators have a high degree of cognitive complexity,
or the ability to consider multiple scenarios, theories, and interpretations.
− The relational context refers to the sum of the shared experiences of the individuals
involved in the relationship and helps define what is appropriate in specific circumstances.
It also includes goals and expectations for the relationship.
− The situational context includes the social environment, physical place, specific
situation, and details related to the time and place.
− The cultural context refers to culture as the backdrop for the other communication
contexts; cultural identity influences our communication choices and is reinforced by
messages from those in similar cultures. A successful communicator needs to determine
what is appropriate and what is not in a variety of cultures and situations.
• The Study of Communication explores how communication skills, concepts, and theories
groups and organizations (Part 3 of the text).
○ Public Speaking presents strategies on how to become a competent public speaker (Part 4 of
the text).
○ Mass Communication explores how the professional communicators in the mass media
industries work hard to get and keep our attention, and the power audiences have to reject
1. How does communication function in your everyday life? Where do you see yourself
having strengths in communication? Weaknesses?
• You may find that your students are hesitant to share about a topic as personal as their
communication strengths and weaknesses so early in the semester. Therefore, you might want
thinking about the course concepts, so have some secondary questions ready to go.