CHAPTER 20
FINANCIAL PLANNING AND INVESTING IN AN EFFICIENT MARKET CONTEXT
This brief chapter provides one last opportunity to review major concepts. These include:
1. Investing is a means to achieve financial objectives. Investing is not an end unto
itself.
2. Investment returns are uncertain; investors must bear risk.
3. Asset-specific risk is reduced through the construction of well diversified
portfolios. Other sources of risk may be managed but not erased.
4. The fundamental analytic process used to select assets progresses from the general to
the specific. The process starts with the economic and regulatory environment and
progresses through market sectors to industries to specific firms and their securities.
5. Outperforming the market on a risk-adjusted basis over an extended period of
time is difficult and rare. This conclusion emanates from the efficient market hypothesis.
Even if the efficient market hypothesis (EMH) does not hold for all periods and all
Teaching Guides for the Financial Advisor’s Case: Goals and Portfolio Construction
This case may be used to tie the course together by considering how to construct a
portfolio with consideration for tax implications and the required amount of supervision.
The investor, Vanessa Avoletta, is a successful writer who earns $100,000 to $150,000 a
year. She is divorced and has one child who is entering high school. Ms. Avoletta is
concerned with saving for retirement and reducing the amount of income taxes she pays.
She does not want to write as prolifically in the future. Thus there are at least two implied
financial goals: education for the child and the need for supplemental income once she
reduces her writing. Funds for the child’s college will be required in approximately four
years, and the funds will be needed for four years. The time dimension of the other goal is
indefinite. An additional question raised in the case is who will manage the portfolio since
Ms. Avoletta has limited knowledge concerning investments.
Four possible strategies are suggested (which are not mutually exclusive and do not
exhaust all possible strategies) and four questions concerning each strategy are raised. The
following teaching guides consider each strategy and the four questions individually.
1. The IRA with a commercial bank:
a. Ms. Avoletta would own an obligation of the bank (i.e., a variable rate CD).
b. There would be no current federal income tax on the interest earned on the account, and
c. Ms. Avoletta would have control of the CD but would have no control over how the bank
d. Once the account was opened, it would require a minimum amount of supervision. The
2. The self-directed Keogh account:
a. The Keogh account, like the IRA, is a retirement plan. A self-directed plan with a
brokerage firm permits the investor to acquire a variety of financial assets. While many