Task: Take 5 minutes to write down your ideas. Now form groups of 5–6 students. Share your
superheroes and the ideas you generated based on your superhero’s special abilities (e.g., Batman could
use his gadgets and tools to help free people trapped in rubble). The group should then work together to
identify true possible solutions based on the ideas generated for the superheroes (e.g., Batman’s grappling
hook might be adapted for use in moving large obstacles during rescues).
Questions to guide discussion:
1. How can managers enhance decision-making creativity?
2. What are the organizational challenges to creativity?
(We thank Professor Jim Gort of Davenport University for suggesting this exercise.)
VIDEO EXERCISE
City of Greensburg Kansas
Summary: A tornado devastated Greensburg Kansas. The mayor stated the tornado was actually an
opportunity to rebuild a ‘green town’. There was opposition from the town residents.
1. Cite reasons for and against rebuilding Greensburg as a “green town.” Which reasons do you
find most convincing and why?
Reasons in favor of rebuilding as a green town: a demolished town presented a once-in-a-lifetime
Reasons against building a green town: cost of materials was too expensive; the plan didn’t do enough
2. Do you think Greensburg’s decision-making process was effective? Explain.
Residents complained that Greensburg’s decision-making process was ineffective and unfair, and it
appears that important steps in the rational decision making process were neglected or altogether
3. What prevented the City of Greensburg from making purely rational decisions?
Decision making is never purely rational due to time constraints, limited knowledge of possible
alternatives, bias, and human error. In addition, people and groups encounter specific decision-related