8.10 Direct Request: Pamper Palace Spa Worries About Duplicate Charges (Obj. 2)
To: customer-care@virtualtreasures.com
From: Donna K Lilly <dklilly@pamperpalacespa.com>
Subject: Duplicate Payments Showing on my EasyPay Account
Cc:
Bcc:
Customer Service Representative,
For the second time when ordering with the EasyPay feature, we have apparently triggered a
Let me explain. About two weeks ago, we received a French press coffee pot that also showed up
The most recent transaction was a trial order of your Tahitian massage oils: Order
Please check your records and be certain that we are receiving only one order of Tahitian oils.
Sincerely,
Donna K. Lilly
8.11 Direct Response: Virtual Treasures Reassures Business Customers (Obj. 2)
Note to instructors: Although the names in Activity 8.11 were changed, this response reflects an
To: donna.lilly@pamperpalacespa.com
From:
Subject: Your Virtualtreasures.com Inquiry About Duplicate Payments
Cc:
Bcc:
Dear Ms. Lilly:
The erroneous account statement is the result of a technical malfunction on our end. We have
Here are the orders placed by EasyPay and charged to your account on September 16:
Order #502-3385779-9590624
Monoi Tiare Tahiti (Gardenia) Bar Soap 4.6 Ounces
Order #502-8112203-6442608
Monoi Tiare Tahiti (Coconut Oil w/ Gardenia) 4 Ounces
Your invoice total: $58.88
clicking the appropriate link below.
Did we solve your problem?
http://www.virtualtreasures.com/rsvp-y?c=wpeetuex55869249&w=sp
If not, we are very sorry. Please click the following link. You will also have the opportunity to
Your feedback is helping us build America’s Friendliest Company.
http://www.virtualtreasures.com/your-account
8.12 Direct Response: The Real-World Click Has Arrived (Obj. 2)
Date: Current
To: Jane McKinley, Vice-President of E-Commerce and Digital Marketing
From: Scvngr Research Team
Subject: A Brief Profile of Digital Check-in Service Scvngr
Scvngr was founded in 2010 in Cambridge, Massachusetts. Interestingly, it received $4 million
Like its competitors, Scvngr is a smartphone-enabled location-based service that bridges the
Scvngr also advises its partners, including Sony, AT&T Wireless, and the New England Patriots,
Note: Students could write additional individual memos that include the following information
profiling the upstarts; alternatively, the same information could be compiled in one long, direct
response memo.
Foursquare:
Foursquare is a check-in service that serves Starbucks, Gap, and Sephora. The service has signed
Stickybits:
Unlike the check-in services Foursquare and Shopkick, Stickybits and its direct competitor
The large brands partnering with Stickybits are Campbell Soup and Pepsi. Campbell Soup is
Gowalla:
Similar to Foursquare, Gowalla works with the brands InCase, TOMS Shoes, and Apple. It is a
Shopkick:
Comparable to Foursquare and Gowalla, the Shopkick app provides users with gift certificates
Booyah:
With user numbers comparable to Foursquare, Booyah’s MyTown app is a blend between a
Facebook Places:
Places is further proof that the digital domain is entering traditional retailing. Users of Places can
8.13 Direct Response: Harbor Sail & Canvas Receives a Poor Customer Rating on Yelp
Dan’s options are many, but not all are equally wise. He could respond on Yelp, which gives
businesses the opportunity to address poor reviews. He could write Jenna an e-mail or call her.
What really happened: Dan decided to call the customer. He left messages on both her mobile
To: jenna.king@outlook.com
From: dan_wilcox@harbor.com
Subject: Your Recent Request for an Estimate
Cc:
Bcc:
Dear Jenna:
You have every right to be disappointed in our service, and I promise to give special attention to
Just so that you know, our business has been severely shorthanded. As the summer is getting
As you may have seen, we usually receive nothing but 4- or 5-star ratings online. We will be
Dan Wilcox | Owner | Harbor Sail & Canvas | Long Beach, California | 562.491.4912
8.14 Direct Response: Telling Job Applicants How to Make a Résumé Scannable (Obj. 2)
Current date
Ms. Chiara Fratelli
1019 University Drive
Boise, ID 83725
Dear Ms. Fratelli:
Subject: Your April 11 Inquiry About Résumé Scanning
Here at Campmor we use an automated résumé-tracking system for documents submitted on
You may wish to follow these suggestions to ensure that your résumé will be accurately scanned:
Use 10- to 14-point size font.
Hiring managers within our company search our résumé database for keywords. Be sure you
Sincerely,
8.15 Direct Response Memo: Interviewing at Becker & Associate Architects (Obj. 2)
Note: Memo guide words (Date, To, From, Subject) may appear in all caps or as upper and
lowercase.
Date: Current
To: James F. Becker, CEO
From: [Your Name]
Subject: Rescheduling Interviews for Environmental Architect/Designer
Day, Time Candidate Background
March 28, 10 a.m. Raul Ramirez Owner, Green Building Consulting. 10 years’
March 28, 2 p.m. Amanda Froescher M.A., Boise State University. 5 years’ experience
8.16 Instruction Message: How to Copy Pictures and Text from PDF Documents (Obj. 2)
Date: Current
To: All Marketing Employees
From: Linda M. Trojner
Subject: How to Copy Images and Text from PDF Documents
After requests from several of you, I’m sending instructions detailing how to copy images and
1. Select the TOOLS pull-down menu.
3. Now you are ready to select the portion of the PDF document you wish to copy; your
4. Using your left mouse button, click the spot where you wish to insert the copied item;
5. As soon as you let go of the left mouse button, the “snapshot” will be taken for you. The
6. Now open a blank Word document or an existing one and paste the selection into the file
7. You will see the image or passage you have selected and can further manipulate it by
Of course, you can paste the images and text into Word, PowerPoint, and Excel. If you wish to
This is a useful feature. The whole procedure will make your work much easier when you need
8.17 Instruction E-Mail Inviting Down-Editing Needs Revision (Obj. 2)
To: New Team Members
From: Your name
Subject: Instructions for Moving to Your New Location
Cc:
Bcc:
The office move to your new location will take place on either November 9 or November 16.
Please answer the following questions:
3 Because boxes, labels, tape, and a move map will arrive four to five business days before
4 What office equipment will you be bringing from your current team? Company policy
Please complete the following tasks:
1 Use foam pads to box up fragile and valuable items: IT plaques, glass, or anniversary
4 Add a name label to your belongings, such as desk phones, docking stations, peripherals,
Regards,
8.18 Instruction E-Mail or Memo: Describing a Workplace Procedure (Obj. 2)
8.19 Writing Clear Instructions (Obj. 2)
Activity A-5
HOW TO OPERATE THE TURBOFAX 3200
The new TurboFax 3200 is now available for your use in the front office. Please use it carefully
following the instructions below. Remember that this machine is intended for office work only.
Inserting Documents
Place your document face down.
Dialing Phone
Pick up telephone handset. When you hear a continuous dial tone, dial the receiving fax
number.