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Chapter 13 Solutions to Activities
13.1 Proposal: Businesses Built on Social Media (Obj. 1)
Students will find innumerable articles devoted to small businesses that use tweeting, liking, and
sharing to boost their bottom lines. In an e-mail or memo to you, they should describe four such
13.2 Proposal: What Workplace Problem Deserves Serious Investigation? (Obj. 1)
The advantage of this assignment is that most students have had some workplace or internship
experience to draw on. However, they may have difficulty identifying a problem that’s
substantial enough to merit a proposal. Students tend to bring up problems that are insignificant
13.3 Proposal: Starting Your Own Business (Obj. 1)
Many students dream of owning a business one day; some students even run small businesses
Finding a service or product to promote may not pose a great problem for students. However,
you need to be aware of the potential of copying from the Internet. This is why you may want
The assignment calls for an informal letter proposal. To help your students prepare, you may
13.4 Proposal: Offering Assistance in Writing a Proposal (Objs. 1, 2)
This activity encourages students to use the rich resources of the Web to locate actual proposals.
13.5 Proposal: BioMed Sports Medicine Comes to Town (Obj. 1)
This activity was developed as a teaching module by Professor Peggy Brunyansky. You may
13.6 Grant Writing: Building Your Skills With Nonprofits (Objs. 1, 2)
This activity encourages students to use the Web to learn more about writing proposals and grants.
13.7 Service Learning and Writing: A Happy Marriage (Objs. 1, 2, 4, and 5)
This activity could be merely a research project to raise student awareness. A more involved
alternative would involve hands-on work in community projects such as working with the
13.8 Business Plans: Analyzing Mission Statements (Obj. 3)
Figure 13.3 establishes four goals for mission statements. They should be (a) easily understood;
(b) free of complex words and buzz words; (c) concise, memorable, and simple; and (d) unique
Only one of the selected mission statements is exemplary. Harley-Davidson comes closest to the
goal of a concise, memorable statement that is unique in distinguishing its business. Each of the
remaining five mission statements could easily be interchanged with any of the other four,
Students should attempt to improve the five weak statements. For example, an improved AGCO
13.9 Business Plan: Can Your Team Write a Winning Business Plan? (Obj. 3)
A complete instructional module for developing a business plan as a report-writing assignment is
The following activities give students a number of ideas for topics for executive summaries, long reports,
13.10 Executive Summary: Reviewing Articles (Objs. 2, 5)
13.11 Unsolicited Proposal: Requesting Funding for Your Campus Business Organization
(Obj. 1)
13.12 Unsolicited Proposal: Protecting Digital Doodads in Dorms (Objs. 1, 2)
13.13 Formal Business Report: Gathering Data for Expansion Into Another Country (Objs.
4–6)
13.14 Report Topics for Proposals, Business Plans, and Formal Reports (Objs. 1–6)
