Chapter Six
Describing: Media and Popular Culture
Chapter Outline and Lecture Notes
I. Learning Outcomes
In this chapter you will learn techniques for achieving these learning outcomes:
Identify real-world applications for writing a description.
Understand the qualities of effective description.
Interpret images and descriptive readings about media and popular culture.
Analyze the rhetorical star for description.
Apply the qualities of descriptive writing.
II. Real-World Applications for Describing (pages 117-119)
Learning Outcome 6-1: Identify real-world applications for writing a
description.
a. In college, you may be required to describe an experiment, detail a field
trip in a journal, or create a written image for a psychology course.
b. In your daily life, you may need to describe your ideal home, medical
symptoms, or a product you wish to sell.
c. In your career, you may need to describe your accomplishments, write a
field observation, or describe a product or service.
III. Steps for Writing a Description (pages 119-122)
Learning Outcome 6-2: Understand the qualities of effective description.
a. Begin by creating a dominant impression.
i. Every detail should support the dominant impression.
ii. The dominant impression should remain consistent.
b. Use an objective or subjective approach.
i. Objective descriptions contain facts and no opinions or emotions.
ii. Subjective descriptions are sometimes imaginative and include the
writer’s interpretations and feelings.
iii. Subjective descriptions stir the reader’s emotions.
c. Appeal to the senses.
i. Capture the reader’s attention.
ii. Make the readers feel as if they are observing firsthand what is
being described.
iii. Avoid vague words by using precise terms to create strong images.
d. Include similes and metaphors.
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