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Chapter Ten
Persuading: Relationships
Persuasive Appeals
Use the charts below to support your persuasive subject.
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution
without the prior written consent of McGraw-Hill Education.
IM-10|18
Ethos
=
Ethical Appeal
Chapter Ten
Persuading: Relationships
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution
without the prior written consent of McGraw-Hill Education.
IM-10|19
Pathos
=
Emotional Appeal
Logos
=
Logical Appeal
Chapter Ten
Persuading: Relationships
Teaching Tools
Grading Rubric for Persuasive Essays
Purpose Possible Points Student Score
Introduces the issue
being debated
Makes a clear claim
about the subject
Provides evidence to
support the claim that
appeals to the
audience
Uses logical and
ethical evidence for
support
Organizes supporting
evidence effectively
Concludes effectively
Uses proper grammar
and spelling
Total points
Additional feedback:
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution
without the prior written consent of McGraw-Hill Education.
IM-10|20
Chapter Ten
Persuading: Relationships
Persuasive Peer Review Worksheet
Writer’s name: _______________________________ Date: ______________
Reviewer’s name: ____________________________
Essay title: __________________________________
1. Has the author introduced the issue clearly and effectively? What is the issue?
2. Is the author’s thesis clear? What is the author’s overall opinion?
3. Identify examples of ethical, emotional, and/or logical appeals that the author has
used. Which appeals are most effective? Which appeals could be more effective?
4. Is the supporting evidence presented ethically and logically? Why or why not?
5. Is the essay organized deductively or inductively? Is this organizational pattern clear
and effective? Why or why not?
6. What part of the essay is most memorable? Why?
7. Is the conclusion effective? Why or why not?
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution
without the prior written consent of McGraw-Hill Education.
IM-10|21
Chapter Ten
Persuading: Relationships
8. What kinds of grammatical errors, if any, are evident in the essay?
9. What final suggestions do you have for the author?
Writing Topics
1. Write a persuasive essay to someone you know (real or imagined) who would
benefit from a college education. Consider how you will support your claim. You may
want to mention the reasons you chose to attend and may also want to look for
statistical data that supports the pursuit of a college degree.
2. Think about the neighborhood or city in which you live. Do you have any concerns
about the roads? Do you see the need for improvements to the local schools? Select
an area of need, and write a letter to the editor of the local paper persuading readers
that something needs to be done.
3. Write an essay persuading Americans to vote in an upcoming election.
4. The use of social networks has become common in today’s society. Unfortunately,
criminals are also using these sites to gather personal information about users.
Persuade your audience to exercise caution when posting on these sites.
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution
without the prior written consent of McGraw-Hill Education.
IM-10|22
Chapter Ten
Persuading: Relationships
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution
without the prior written consent of McGraw-Hill Education.
IM-10|23
