Chapter Ten
Persuading: Relationships
i. Make sure to state your opinion in your claim.
ii. Keep a third person point of view.
iii. Make a strong claim.
c. Support your claim with evidence that appeals to your audience.
i. Use appealing evidence to convince your audience that your
argument is credible.
ii. Consider using appeals individually or in combination.
1. Ethical appeals (Ethos) persuade the reader that you are a
trustworthy and credible writer.
2. Emotional appeals (Pathos) persuade readers by
appealing to their emotions.
3. Logical appeals (Logos) persuade readers by appealing to
their sense of logic with reasons, facts, statistics, and
examples.
d. Use your supporting evidence logically and ethically.
i. Avoid deceiving your audience.
ii. Don’t mislead your audience by using logical fallacies.
iii. Maintain an appropriate tone.
iv. Give fair treatment to other positions on the issue.
v. Make sure most of your comments support your opinion in your
thesis.
vi. Cite sources at all times.
e. Organize your supporting evidence effectively.
i. You may want your second strongest point first, weakest point
second, and strongest point last.
ii. You may use a deductive organizational pattern.
a. Broad generalization
b. Specific details, examples, and facts
iii. You may use an inductive organizational pattern.
a. Specific details, examples, and facts
b. Broad generalization
f. End your essay effectively.
i. You may restate your thesis and summarize your main points.
ii. You may encourage your readers to take action, if appropriate.
iii. Make sure to present sufficient evidence to support your claim.
iv. Make sure you have made fair judgments about the issue.
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