Decomposing ROA into its profit margin and asset turnover
components shows that Hershey’s results are stronger on both
Requirement 2:
It is important to distinguish between brand familiarity and brand
value. Both companies have familiar (that is, recognizable) brands
but brand recognition does not always translate into brand value.
Companies with valuable brands are able to earn profits that exceed
E5-11 Mentor Graphics and its non-GAAP earnings
Requirement 1:
Here are the items specifically mentioned by management:
equity-based (noncash) employee compensation; severance and
related employee “rebalancing” costs; fees paid to consultants;
losses related to abandonment of excess facility space and to a
Requirement 2:
Calling attention to non-GAAP earnings can benefit analysts and
investors if it helps them to distinguish sustainable from
non-sustainable earnings. The SEC requires firms to provide a
detailed reconciliation of non-GAAP earnings to GAAP earnings so