Obviously, the high PE in the latest period was a cyclical value, as
subsequent years (particularly given the credit crisis of the late
2000s) have seen a drop to lower levels, even below the other time
period averages reported in the table above. In fact, even with the
market recovery following the credit crisis, the S&P500 PE ratio
as of June 2015 was 19.
Lecture Tip: A Wall Street Journal article suggested that accounting methods
and ratio analysis may require some rethinking in the “new era”
in which we seem to be living. Specifically, an article entitled
“Bulls Use Convoluted Measures to Justify View” from the April
20, 1998, issue notes that “By almost any standard measure of
stock value, Friday’s record closes leave large stocks trading at or
beyond history’s most extreme limits of valuation.” [Note to the
cautious reader: when the WSJ article was written, the DJIA was
at 9167.50; it went as high as 11,500 in early 2000, dropped to
about 7900 after the terrorist attacks on September 11, 2001, was
back to almost 10,400 following the election in early November
2004, and closed around 8,000 at the end of 2008. ]
In any event, the article notes that the bull market of the 1990s
was attributable in large part to nearly divine macroeconomic
conditions – low inflation, low interest rates, and increasing
productivity. Put another way, the traditional valuation
benchmarks – historical price-earnings ratios, market-to-book
ratios, and dividend yields, as well as the underlying accounting
data – require careful consideration.
Lecture Tip: There are the “official” earnings estimates, compiled by First
Call, and then there are the “unofficial” estimates or “whisper
numbers.” Money Daily, in November 1998 called whisper
numbers “unofficial, unsubstantiated and unattributed forecast[s]
derived from rumors, hints and often, innuendo.” Academic
studies suggest that whisper numbers (which are often
disseminated via the Internet) “are a better proxy for market
expectations and are more accurate than consensus numbers.”
(Purdue University professor Susan Watts, quoted in the same
Money Daily article.) Another common term on Wall Street is
“visibility.” This term refers to the ability of management and
analysts to forecast earnings for future quarters. The more
confident they are about their estimates, the more “visibility” that
exists. Of course, visibility was much better when the economy was
good. When the economy began to slow down, visibility vanished.
It ties back to “EEBS.” In a down economy, companies do not
want to predict bad earnings very far into the future, but they are
more than willing to project good earnings for an extended
number of quarters during a good economy.