1. Two Gambles
a. You are given $1,000 to keep. You then are offered a choice between
receiving an additional $500 for certain or taking a 50-50 gamble with
outcomes of $1,000 and $0. Which would you choose?
b. You are given $2,000 to keep. You then are offered a choice between
paying $500 for certain or taking a 50-50 gamble with outcomes of $0
and -$1,000. Which would you choose?
c. The majority of individuals choose the sure $500 in part (a) but select
the gamble in part (b). Show that this combination of choices is
inconsistent. What does this suggest about the way in which decision
makers should think about risks?
Answer
b. If you are like the majority of subjects, you choose the 50/50 gamble.
c. Although they are described differently, the situations in parts (a) and
(b) offer identical choices. In part (a), you can choose to walk away
with a total of $1,500 for certain or to gamble on receiving either
2. Sell Now or Sell Later
Firm A is about to embark on a risky development project that offers
a .2 chance of a $4 million profit and a .8 chance of a $0 profit.
Unexpectedly, firm B proposes a joint venture. In return for its
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