Valuing benefits and costs. In most cases, market prices provide the correct
values for benefits and costs. One can get a good discussion going here. Usually
market prices are the best we can do. However, they are far from perfect. Markets
may not be competitive. If not, the price is likely to be higher than marginal social
cost. There could be negative externalities. In this case, price may be less than
marginal social costs. Taxes, government regulation and liability rules may also
cause price distortions. Also, as mentioned in the text, the price of an unemployed
resource may not reflect its cost. Labor, in the time of recession, is a prime
example. Also, perfectly competitive markets do not guarantee equity. Prices in a
market are more likely to represent the tastes of the haves and less those of the
have-nots. For example, in a society where resources are more evenly divided one
would expect to find systematic price differences, for example, the prices of rare
paintings could well be lower. Nevertheless, market price is usually the best we can
do.
For non-marketed goods there are a variety of valuation techniques, including
indirect market measures. One area that students are quite willing to debate
involves risks to human life. In general, students feel that it is impossible to put a
value on human life. A discussion will help to convince them that we make
decisions every day that involve safety risks. For example, every time we get in a
car to go to a movie we risk both our lives and others’ lives. The gain is the simple
enjoyment of going to a movie. Construction workers are exposed to risks (even of
death) in building major projects (skyscrapers and bridges). When the government
decides that cars do not have to be constructed out of 1/2” steel plate, we know that
the result will be some additional fatalities. Students should eventually be
convinced that the risk to human life can be priced.
III. Discussion Assignments
1. Automobiles and Safety, reproduced on the next two pages makes for an
interesting discussion assignment. The instructor should distribute the page to
students and pose the question: Are the benefits of air bags worth the cost?
Suggested Answer