CHAPTER 3
PERCEPTION
Objectives
After studying the material in Chapter Three of Looking Out/Looking In, you should understand:
1. How the processes of selection, organization, interpretation, and negotiation operate in the
perception process.
2. How physiological influences, cultural differences, social roles, and self-concept influence the
Specifically, you should be able to:
1. Describe how the processes of selection, organization, interpretation, and negotiation shape
communication in a given situation.
Notes on Class and Student Activities
A. Your Perceptual Schema (Pause and Reflect, text, p. 80)
Objectives
To help students recognize the perceptual, physical, role, interaction, psychological, and membership
B. Punctuation Practice (Skill Builder, text, p. 83)
Objective
To help students discover the importance of punctuation in our perceptual organization.