Each team member describes other ways the organization can provide
superior customer service and changes that would have to be made to
accomplish this. For instance, “We could provide superior customer
service if we did x and y.”
As a team, develop a compelling image of how the organization can
achieve superior customer service in the future. Share this image with the
larger group.
oStep 4: Create a draft of a new organizational mission statement that emphasizes
superior customer service at every level of operations.
Each team member independently composes a one-sentence mission
statement and presents it to the team.
As a team, achieve consensus on a one-sentence mission statement that
meets the following four criteria, and share the mission statement with the
larger group:
Is it desired? Would you want it?
Is it stated in affirmative and bold terms?
Is it clear and achievable?
Does it stretch and challenge the organization in a desired
direction?
oStep 5: Determine the organization’s current “positive core.”
Each team member independently determines two or three core aspects of
the organization that already support the mission statement and superior
customer service. For each aspect, provide an example. For instance, “We
are already good at doing x and y.”
As a team, reach consensus on the core aspects. Share the core aspects,
and examples, with the larger group.
oStep 6: Make personal commitments [Design].
Each team member independently lists what he or she will do more of, or
differently, to deliver superior customer service. For instance, “I promise
to do x, and y.”
Share this information with team members and hold each other
accountable.
Share these commitments with the larger group.
oStep 7: Make organizational action recommendations.
Each team member recommends initiatives for how the organization can
achieve superior customer service. How can the vision and image (Step 3),
mission statement (Step 4), current strengths (Step 5), and personal
commitments (Step 6) become a highly-integrated reality?
As a team, further develop these recommendations and share with the
larger group.
oStep 8: Have management follow up [Destiny].
As an example of superior customer service and accountability, managers
commit to providing feedback on this information within a reasonable
timeframe.